Tari Taylor & Kari Francom: Top Mother/Daughter Real Estate Team
Top Real Estate Agent Jacksonville #toprealtorjacksonville
What does it take to build a thriving real estate business with family?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with the dynamic mother-daughter real estate duo, Tari Taylor and Kari Francom. Tari, a seasoned real estate professional, started in the industry in 2005 after a career in banking, driven by a passion for helping people. She later founded Premier Homes Realty alongside her husband, Mike, creating a brokerage built on agent empowerment, transparency, and exceptional service. Now, her daughter Kari has joined the business, bringing fresh energy and perspective. Together, they share insights on navigating market shifts, building a sustainable career in real estate, and the importance of ethics, mentorship, and continuous learning.
They know that changing real estate markets, rising interest rates, inflation, and economic uncertainty create significant financial difficulty for buyers and sellers to meet their goals. They work hard to help their clients overcome those difficulties.
As an independent brokerage, they can modify our commissions. For sellers, they will list their home for only 4% total real estate commission. If they personally bring in the buyer, they will reduce your cost to only 3% commission. For buyers, they will pay up to 1% of the purchase price towards your closing costs and prepaids, subject to your lender approval. A licensed real estate agent since 2005, (20 years) Tari is a broker associate and has a degree in Paralegal Studies, Broker Price Opinion, a Short Sale and Foreclosure Resource designations. Kari provided staff support for the company while completing her bachelor’s degree and obtained her real estate license in 2022.
Are you considering a career in real estate? Tari and Kari emphasize the importance of finding the right mentorship and aligning with the right brokerage. If you’re a buyer or seller looking for a team that truly puts you first, reach out to Premier Homes Realty today!
Highlights
01:03 - 09:20 Building a Business with Family
Tari’s transition from banking to real estate in 2005
The founding of Premier Homes Realty and its unique commission model
Kari’s decision to follow in her mother’s footsteps
The benefits and challenges of working as a mother-daughter team
How passion and work ethic play a role in real estate success
09:21 - 25:25 Navigating Market Shifts & Short Sales
The impact of the 2008 market crash on real estate
Tari’s experience learning short sales and foreclosure processes
How helping clients through short sales built long-term relationships
Market trends from 2005 to today and how they affect agents
Adapting to interest rate fluctuations and inventory changes
25:26 - 38:51 The Key to Success: Ethics, Client Focus & Mentorship
Why ethics and transparency are critical in real estate
The importance of choosing the right brokerage and mentorship
How Tari and Kari conduct their listing presentations
Why putting clients first leads to a sustainable career
Balancing business goals with genuine care for people
38:52 - 50:12 Mastering Client Interactions & Growing Confidence
The importance of communication and negotiation in real estate
Kari’s growth in confidence through mentorship and experience
Handling difficult clients and maintaining professionalism
Adapting to different personality types in real estate transactions
How body language and engagement reveal client trust
Quotes:
“Take care of people, and the money will take care of itself.” – Tari Taylor
“I saw how dedicated my mom was, and I wanted that passion in my own career.” – Kari Francom
“There are so many houses out there—I’m not worried about competition. I believe everyone has their own network and sphere.” – Kari Francom
“You have to think outside the box. Some brokerages keep you in a box, but if you want to grow, you have to break out of it.” – Tari Taylor
“Every transaction is different. Even after 20 years, I’m still learning something new.” – Tari Taylor
To contact Tari Taylor & Kari Francom, learn more about them business, and make them a part of your network, make sure to follow them on Facebook, Instagram, and YouTube.
Facebook: https://www.facebook.com/taritaylorrealtor
Instagram: https://www.instagram.com/tariandkarikeepingitrealestate/
YouTube: https://www.youtube.com/@premierhomesrealty
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