#shorts Rick Farmer is the owner of The Listing Edge, which provides realtors, builders, business owners, and facility owners and operators the very best in quality on-site photography and video services. Rich is the father of 3 children and has been married for 21 years to Edith Farmer. In this episode, Rick shares how he transitioned from engineering to photography, and how these have helped his career in the real estate industry. Rick will also share how photography isn’t just a hobby, and how it can provide great value to various industries.
[00:01 - 16:48] Opening Segment
Welcoming Rick to the show
Brief background and career
Rick’s involvement in sports
Being in electronic school
The difficulties in the real estate market in 2007
[16:49 - 30:21] Going Full Time in Jacksonville
Difference between professional and not professional
Rick talks about what is a reasonable price for your services
Staying competitive without overpricing
The implications of having drones
[30:22 - 52:39] Real Estate Photography
Original photo versus a professionally taken photo
Customers expect more quality from real estate photography now than in the past
Doing a minimum amount of work for every listing they take on so that the customer is always aware of the quality they're getting
Rick shares a photography horror story from a wedding
Scheduling is a challenge for the home-based photography business
Many variables play into how long it takes to shoot a home
How technology has made it easier to shoot homes
How technology has affected the prices of photography
[52:40 - 64:08] Closing Segment
Rick’s biggest mistake
Why choose Listing Edge?
See the links below to connect with Rick
Quotes:
“The more professional people are the ones doing the business.” - Rick Farmer
“As long as you even out your profit margin, that’s what matters.” - Rick Farmer
“Everybody thinks that, ‘Ah, I’ll just put the drone up and nobody will know. The problem is when something happens. You crash the drone, you damage some property…and the authorities get involved.” - Rick Farmer
Connect with Rick through Instagram, Facebook, or visit www.ListingEdge.net.
