Has the mortgage sector's transformation been a mixed blessing for loan officers? In the wake of the pandemic, many have shifted from lenders to brokerages, enticed by higher commissions. Yet this move raises concerns about support and sustainability, especially for novices.
In this episode, Tracy interviews John Jurkovich, the Founder of CEO 1440, discussing the shifts in the mortgage industry post-COVID and the strategic steps for loan officers considering their own brokerage. They explore the balance between higher commissions at brokerages and the potential lack of support for loan officers. John outlines a four-step process for starting a successful brokerage and stresses the importance of a support network for sustained success.
John Jurkovich is an accomplished mortgage industry veteran with 25 years of experience, specializing in helping mortgage brokerages optimize their operations. Known for his results-driven approach and exceptional sales acumen, John thrives in fast-paced environments, expertly handling multiple projects with finesse. His ability to foster strong relationships and his innovative problem-solving skills make him a valuable asset to any brokerage aiming to enhance their business and navigate the competitive market.
John and Tracy tackle the challenges of rising interest rates, fewer refinances, and the importance of marketing and CRM in adapting to a tougher market. John highlights compliance and proper hiring as critical factors for brokerage longevity and ends with predictions for the industry, emphasizing adaptation and client relationship management in an uncertain economic future.
Tune in for valuable insights on the current mortgage landscape!
00:00 - Building Trust in Mortgage Lending: John Jurkovich’s Background
16:44 - Navigating Post-COVID Changes: A Guide for New Loan Officers
25:22 - Future-Proofing Your Mortgage Business: From Startup to Scale-up
37:11 - The Ins and Outs of Compliance and Hiring
45:56 - John’s Predictions for 2024
"Keep it simple. People try to explain how the watch is built instead of telling them what time it is."
"If I bring somebody on, I feel responsible for their success."
“I want to see people acquire wealth, and it'd be something that they can hand off to their kids."
“You have to look at where you want your business to be and then start game planning from day one."
To make contact with John Jurkovich, learn more about his business, and make him a part of your network, make sure to visit his LinkedIn profile:
https://www.linkedin.com/in/john-jurkovich-171b3b/
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