Have you ever considered how blending your personal and professional lives can lead to extraordinary success in business?
This episode features an engaging conversation with Sofie Gordon, a highly successful real estate agent from Jacksonville, Florida. As a leading figure at Gordon + Co, she's part of a team of top producers in Jacksonville, renowned for their modern marketing and sales strategies. This award-winning team is dedicated to providing exceptional 24/7 service to sellers, buyers, and investors. Ranked as the #33 agent out of more than 11,000 by the Jacksonville Business Journal, Sofie's expertise extends beyond traditional real estate transactions. Her involvement in over 80 home flips showcases her invaluable knowledge in real estate and renovations, emphasizing that partnering with the right expert truly matters.
Sofie's journey in real estate is marked by her innovative approach to building relationships and leveraging social media, particularly Instagram, for business growth. She emphasizes the importance of personal connections, sharing how she integrates her social life with her professional work to create a strong network of clients who often become friends. Sofie's strategy includes hosting social events, connecting people in her network with each other, and maintaining consistent communication with her contacts.
Listen to this conversation if you are interested in making your business more personal.
00:00 - Building Relationships Beyond Business
21:58 - Branding with a Personal Touch
41:06 - Navigating Real Estate with Strategic Relationships
Quotes:
"When you develop that relationship beyond just transactional, it's really, really hard for people to step out and work with another agent because you're friends.” – Sofie Gordon
“Whenever I leave an interaction with a client and I learn something new about them, I put it into my CRM. I don't just have their name, email, or phone number in there. I know what they like and what they're interested in and what their kids' names are, all that kind of stuff.” – Sofie Gordon
“You should turn this into a career you love not one that you dread waking up to.” – Sofie Gordon
To contact Sofie Gordon, learn more about her business, and make her a part of your network, make sure to follow her on Facebook and Instagram and visit their website.
https://www.facebook.com/sofie.rottinghaus
https://www.instagram.com/sofiegordonrealestate/
https://gordonandcorealestate.com/
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