John Brooks is the co-founder and CEO of Momentum Realty, one of the fastest growing real estate brokerages in northeast Florida. He is a coach, mentor, recruiter, and lender who has recruited a list of solid producers at Momentum Realty. In today’s episode, John will discuss how his journey into the industry and vision has evolved over time, and provide listeners with valuable advice on how to become a successful agent. John’s passion for helping others is evident in his dedication to sharing his knowledge and experiences, which is sure to inspire those looking to start or continue their real estate journey.
[00:00 - 10:01] Opening Segment
John shares a little bit of his background
co-founder of Momentum Realty
State of real estate in Jacksonville
Different models for success
[10:02 - 22:20] Thriving in the Real Estate Space
The “soft spot” in the industry
Agents not maximizing their online listings
Online leads is not necessary to generate business
Building relationships with your target market is key
Systematizing content and creating connections with your audience
It takes time to develop a following and credibility in the real estate industry
Personal development is key to success
Moving forward through one’s motivation
[22:21 - 34:00] Personal Development
The importance of personal development and how to stay sharp
Listening to podcasts
Reading books
We talk about the importance of attending events
Creating relationships, and the information at the event
Focusing on creating a collaborative environment
[34:01 - 50:21] Executing the Vision
Jon shares how he experiments with tweaks
Jon’s working structure
Spending 10% of your income on your education
[50:22 - 58:57] Gaining Momentum
Consistency as a key in maintaining momentum
How to best help a newcomer in real estate
Assessing their strengths and weaknesses
Coming up with a business plan based on those findings
Reviewing their profit and loss.
Using a strengthsfinder
Having a full business plan that takes data and analysis to account
Determines what the profit goal for the year should be
