Erin graduated from Rollins College in Orlando in 2002 with a Theater Arts degree. Working with young artists, she realized that many of them were talented, but few knew how to do a business out of their talent. Realizing the importance of having systems and creating brands with personality, Erin became a successful copywriter and adviser for various emerging businesses that rose to success thanks to her knowledge. Eventually, she ended up in the real estate industry, where she helped agents showcase their personalities to create meaningful marketing content.
Tune in to this episode of Real Estate Excellence to learn about Erin’s journey and how to apply her secrets to your own real estate career.
[00:00 - 07:03] Insights on Real Estate Marketing and Business Expansion
[07:03 - 13:54] How Relationship Building and Authentic Writing Became Key Skills
[13:54 - 20:59] Helping Entrepreneurs and Real Estate Agents Build Authentic Brands
[20:59 - 27:50] Individuality and Systems in Real Estate Industry
[27:50 - 34:52] Personal Branding and Relationships Over Brokerage Branding
[34:53 - 41:49] The Importance of Personalizing Marketing Materials
[41:49 - 48:38] Discovering Authenticity and Finding a Marketing Path
[48:38 - 01:01:46] The Importance of Video Content in Building Relationships
[01:01:46 - 01:08:01] Video Marketing to Connect with Clients and Boost Sales
[01:08:01 - 01:20:44] Maximizing Your Real Estate Brand on Multiple Platforms
[01:20:44 - 01:27:21] Using AI In Marketing
[01:27:21 - 01:30:31] Self-Discovery and Marketing in Building a Successful Business
" People want to feel known, seen, and like they belong. Your job when you're building a relationship with them in any business is to give them those three things." - Erin Salem
If you wish to make contact with Erin Salem and make her a part of your network, make sure to visit her LinkedIn and give her a follow:
LinkedIn: https://www.linkedin.com/in/erin-salem-29aa3b14/
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