Business partnerships in real estate can be highly profitable when successful, but are often short-lived due to egos clashing, disagreements, lack of communication, or differences in interests. Heather Strazinski and Danielle Rodriguez, the dynamic duo behind River2Ocean Realty, have managed to maintain a successful partnership for almost a decade.
With a client-first approach to the real estate business, and valuing support, personal development, relationships and growth over raw profits, they have built a business that is not only sustainable but provides real value to everyone involved.
Tune in to this episode of Real Estate Excellence to learn how a true business partnership is built!
[00:00 - 07:15] Heather Kazinski and Danielle Rodriguez Share their Secrets to Success
Heather and Danielle are two successful real estate agents in northeast Florida.
They have formed their own brokerage, River2Ocean Realty.
Heather got into real estate after needing to meet people for another business she had.
Danielle was motivated by her love for helping people and the challenge of dealing with different issues in each transaction.
It took them seven to eight weeks to come up with the name River to Ocean Realty, which encompasses power, strength, knowledge, and branding.
[07:15 - 14:05] How River2Ocean is Setting Itself Apart in the Real Estate Industry
The team's unique niche is organic growth
They take the best parts from each brokerage they've worked with to deliver a full service.
Communication is key to their success.
Keeping clients abreast of what's happening throughout the process is key to helping them make good decisions.
[14:05 - 21:15] A Story of How Heather and Dannielle Put Clients First
How Heather and Danielle encouraged a client not to sell her house, as she would have ended up homeless.
How Heather and Danielle reduced their commission and provided food and animal care for their client.
Why it’s important to focus on helping people with their needs and why it is always a priority.
Stay up to date on industry trends and changes by focusing on education, reading articles, talking to lenders, etc.
[21:15 - 27:58] River2Ocean: Taking the Real Estate Industry by Storm
Be proactive and keep learning.
Choose a brokerage that best meets your needs.
Follow a successful agent to get a real picture of what the day-to-day is like.
Ask questions about the broker's training, niche, and what they offer.
Look for brokerages that provide different angles and opinions.
[27:58 - 34:33] Embrace the Real Estate Community to Reach Success
Marathon analogy used to describe the company's approach to growth.
Why River2Ocean is not looking to be "bigger and better" but happy to grow when circumstances change.
Different levels of experience require different approaches.
Both experienced and new agents need knowledge and growth.
Agents need to interview brokers and vice versa.
Collaboration is key. The rising tide raises all boats.
[34:33 - 41:35] Motivation, Consistency, and Knowing Your Niche
Essential qualities for success in real estate include motivation, consistency, and humility.
Persistence overcomes resistance.
Don't take rejections personally.
Finding a broker and a marketing/prospecting niche is important.
It's hard to find the right system that works for you - you have to bring it all together and figure out what works best.
"Take all the time in the world to learn. Never stop learning, never stop going to classes, never stop researching things." -Heather Kazinski
“Knowledge is key. Knowledge is everything. And especially with your client, that is the best way to achieve any kind of confidence in yourself and whether you're in it for a year or you're in it for 10 years." -Danielle Rodriguez
"99% of problems can be solved by communication." -Heather Kazinski
"You gotta be proactive. You're not gonna get to it all. But you gotta keep moving forward in your education all the time and grabbing those classes. -Danielle Rodriguez
Make sure to follow Heather and Danielle’s team on social media to make touch with them and learn all about what they’re doing in their business:
https://www.instagram.com/teamheatheranddanielle/ https://www.facebook.com/TeamHeatherandDanielle https://www.youtube.com/channel/UC5my3HBfHGhcnk4hIyr7h5w https://www.tiktok.com/@teamheatheranddanielle
Learn more about River2Ocean by following Danielle and Heather’s official website:
