What makes a boutique real estate brokerage successful in today's competitive market?
This episode is sponsored by Remi Graphics!:
Owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!
In this episode, Tracy Hayes sits down with the dynamic mother-daughter duo behind Florida Choice Realty, broker owner Dawna Cantway and managing broker Erika Elliot. They discuss their unique approach to running a successful boutique brokerage, focusing on hands-on training, one-on-one mentorship, and putting clients' needs first. Dawna and Erika share their journey into real estate, the importance of being a community leader, and how they navigate the challenges of the changing market. They also offer insights on the recent NAR settlement and the role of video marketing in today's real estate landscape.
Erika, a devoted Christian, wife, and mother of five, has been in real estate for over 8 years. Born in San Diego, she now calls Jacksonville, Florida home. Erika has hired and trained over 12 successful agents, taking pride in helping others achieve their dreams. With a passion for the outdoors and spending time with family, Erika uses her talents and experiences to make the home buying process a joy for her clients, from the first call to closing.
Dawna Cantway, a respected and hardworking realtor with over 20 years of experience in the housing market, brings a unique set of skills to her clients. From drafting house plans to remodeling and interior design, Dawna guides her clients beyond the typical. A devoted wife, mother of five, and grandmother of eleven, Dawna's love for family and community drives her passion as a real estate agent. Outside of work, she enjoys creating art, serving at her church, and spending time with her pets.
00:00:00 - 00:10:59 | Building a Real Estate Family: Dawna and Erika's Journey
00:11:00 - 00:22:59 | The Florida Choice Realty Difference: Mentorship and Support
00:23:00 - 00:33:59 | Putting Clients First: The Key to Success and Retention
00:34:00 - 00:44:59 | The Real Estate Agent as a Community Leader
00:45:00 - 00:54:59 | Navigating the Changing Market and the NAR Settlement
Quotes:
"We choose to put you first. And that is truly how we function and operate." - Dawna Cantway
"If you don't tell us what you need, we're never gonna know, so don't ever be afraid to ask." - Erika Elliot
Connect with Dawna and Erika:
Website: https://www.flschoicerealty.com/
Instagram: https://www.instagram.com/erika_elliott_broker_/
Facebook: https://www.facebook.com/erikaelliottbroker?mibextid=LQQJ4d
If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!
SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.
