Rick Gonzalez: The O.H.A.N.A Strategy
🎥 How to Create Real Estate Videos That Homebuyers Love 🎥
In this Real Estate Excellence Podcast short, Rick Gonzalez breaks down how to create impactful real estate videos that resonate with homebuyers. Rick’s advice? Be real, authentic, and provide value—that’s what sets you apart.
Rick shares:
"You don’t need fancy editing or expensive equipment. Just show up, be yourself, and add the information homebuyers are actually searching for. Authenticity wins every time."
💡 Key Tips for Creating Standout Real Estate Videos:
Focus on valuable insights homebuyers want—details they can’t find in the listing.
Keep your videos authentic and unpolished for a more relatable feel.
Share raw walkthroughs of homes and add voiceovers or commentary to enhance value.
Consistency matters—post regularly to build trust and stay top-of-mind.
🚀 Inspiration and Resources Mentioned:
Raj Sahoo on YouTube: Crushing it with authentic real estate content.
Sharran Srivatsaa and Roland Osage: Learn from their social media mastery.
📱 Follow Rick Gonzalez for More Content Creation Tips:
Instagram: @rick.a.gonzalez
Facebook: Rick A. Gonzalez Realtor
YouTube: Rick Gonzalez Realtor
LinkedIn: Rick Gonzalez
🎙️ Dive into the full episode for more actionable strategies at: www.tracyhayespodcast.com/244
#RealEstateExcellence #ContentCreationTips #AuthenticRealEstateVideos #RickGonzalez #HomeBuyerAdvice #RealEstateMarketing #RealEstateTips
Do you want to boost your real estate game with videos?
In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Rick Gonzalez. Rick is an Elite real estate professional specializing in residential properties, with a deep commitment to serving military families moving to or from Eglin AFB and the surrounding area of the Florida Panhandle (Fort Walton Beach/Destin Metro Area). Helping his private clients sell their existing homes and clients find new homes, ensuring that each client receives personalized and dedicated service.
Rick Gonzalez shares his insights and strategies for creating impactful real estate content. Rick discusses the importance of getting to know the market, forming relationships with other agents, and utilizing video content to build a brand. With practical tips on conducting open house tours, producing long-form walkthrough videos, and leveraging social media platforms like TikTok and YouTube, this episode provides a comprehensive guide for both new and experienced agents looking to enhance their online presence and grow their business in 2025.
Tune in to this episode as Rick shares how to boost your real estate game with social media content!
Highlights
00:00 - 09:48 Rick Gonzalez: The O.H.A.N.A Strategy
09:49 - 23:55 Learning Local Market Nuances
23:56 - 44:56 Outsourcing Content Creation
44:57 - 52:36 Leveraging AI and Outsourcing for Video Content
52:37 - 56:27 Final Thoughts and Encouragement
Quotes:
“ Be the expert in those builders, be the expert in those communities, be the expert in your city, and show the expertise as you're talking to your audience.” – Rick Gonzalez
“ You don't have to be overly excitable. You don't have to be this fake persona. You need to be you.” – Rick Gonzalez
“R real estate is a people business.” – Rick Gonzalez
To contact Rick Gonzalez, learn more about his business, and make her a part of your network, make sure to follow her on LinkedIn, Facebook, YouTube, Website, and Email.
Instagram: https://www.instagram.com/rick.a.gonzalez/
Facebook: https://www.facebook.com/rickagonzalezrealtor/
YouTube: https://www.youtube.com/@RickGonzalezRealtor
LinkedIn: https://www.linkedin.com/in/rickagonzalez/
Podcast: https://www.realrandompodcast.com
Website: https://rickgonzalez.chime.me/
Email: rick@rickgonzalezgroup.com
Sharran Srivatsaa: https://www.youtube.com/@sharran
Roland Osage: https://www.tiktok.com/@rolandosage?lang=en
Raj Sahoo: https://www.youtube.com/@RajSahoo
Rick’s editor: https://www.videolaunch.co/ https://www.instagram.com/conor_murnane/?hl=en
If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!
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