Brandi Jo: Recruiting Real Estate Agents
What drives success in the real estate industry?
In this episode of the Real Estate Excellence Podcast, Brandi Jo Condon, a U.S. Marine veteran and top recruiter at DJ and Lindsey Real Estate in Northeast Florida, shares her career transition from the military to real estate and her journey within the industry.
Brandi Jo emphasizes the supportive and structured environment at DJ and Lindsey Real Estate, focusing on extensive training, mentorship, and innovative marketing strategies that empower agents. The brokerage’s dedication to agent success, adaptability to market changes, and the importance of a collaborative culture.
Brandi Jo invites agents who are interested to explore opportunities at DJ & Lindsey!
00:00 - 06:30 Marine Corps Experience and Leadership
Brandi Jo Condon, a top recruiter at DJ and Lindsey Real Estate and a former United States Marine.
Transition from the military to real estate, highlighting her background and achievements.
The unique, high-volume approach of her brokerage and the rigorous commitment required from the agents she recruits.
Brandi’s experiences leading and traveling as a Marine, particularly her time in Okinawa, Japan.
06:29 - 16:02 Transition to Civilian Life and Real Estate
Brandi’s journey of a former Marine transitioning to civilian life
The decision to bank leave time for a smooth transition, her experiences in various jobs, and her eventual entry into the real estate industry.
The importance of supportive leadership.
16:01 - 41:08 Recruitment Insights and Industry Changes
Professional transitions and training in the real estate industry
The importance of motivation, hands-on mentoring, and the uniqueness of each brokerage.
Obtaining a real estate license, and selecting the DJ and Lindsay team after comprehensive interviews due to their fitting training programs and supportive environment.
The need for vision and intentional conversation in real estate
How DJ and Lindsay provide extensive mentorship and compliance support for their agents
The ongoing role-playing training to navigate new buyer-broker agreements effectively.
41:09 - 51:18 Recruitment and Retention Strategies
States are expected to take legislative action to regulate MLS due to ongoing real estate changes and lawsuits.
Agent numbers are decreasing significantly because of industry uncertainty, affecting new entries and encouraging current agents to leave.
Real estate in Florida remains lucrative, yet many agents are making their licenses inactive or leaving temporarily.
The role of real estate agents is evolving to emphasize value, professionality, and customer service to both buyers and sellers.
DJ and Lindsey's brokerage adapts by focusing on selective recruitment, rigorous training, and building a strong professional culture to retain skilled agents.
51:19 - 01:05:30 The Value of Marketing and Back Office Support
The recruitment and retention strategies employed by DJ and Lindsay's real estate agency.
Brandi highlights the journey of agents like Talia and Preston, who have achieved significant success through the agency's supportive environment.
The importance of finding motivated individuals with sales experience and providing them with the necessary tools and supportive office culture.
How the agency caters to senior agents by meeting their evolving needs and the transition to more self-sustaining business models while retaining them within the organization.
01:05:31 - 01:13:04 Final Thoughts and Conclusion
The support system provided by DJ and Lindsay for real estate agents
How back-office tasks handled by transaction coordinators and marketing departments allow agents to focus on maintaining client relationships.
The importance of giving new and tenured agents opportunities to build confidence and knowledge.
Brandi Jo invites agents to explore joining DJ and Lindsay for a highly supportive and successful environment.
Quotes:
"As an agent matures in this career, their needs, their priorities, and what they want from their broker will change.” – Brandi Jo
“A client is so much more likely to become your friend than a friend is to be a client.” – Brandi Jo
“I wanted back in it. I needed to find my professional identity again. So, I got my real estate license and my husband being in commercial real estate, he was like, you need to interview as many brokers as you can.” – Brandi Jo
To contact Lindsy Norse and Caroline Knight, learn more about their business, and make them a part of your network, make sure to follow her on LinkedIn and visit their website.
https://www.linkedin.com/in/brandi-condon-85848625b/
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