Bobbi Brenna didn’t have it easy in her personal life and career. She had to quit college unexpectedly to take care of her mother, who was struggling with breast cancer. Unfortunately, her mother wasn’t able to overcome this struggle, and Brenna decided to go directly into the workforce and become a saleswoman instead of finishing her studies.
Don’t miss out on one of our most fascinating and inspiring episodes
[00:00 - 08:12] Introducing Our Guest, Bobbi Brennan, and How She Began Her Career in Sales
[08:13 - 16:25] Why Focusing on the Current Customer is a Better Long-Term Strategy
[16:26 - 24:16] How Military Families Embrace Real Estate Professionals
[24:16 - 32:01] How to Build Relationships with Real Estate Agents
The key to successful real estate marketing is being genuine and engaging with customers.
It's important to be involved in your community and show up for events, even if you don't have any deals or clients yet.
Showing up regularly is a key part of the real estate lifestyle.
[32:01 - 40:12] How to Keep Your Business Faithful
Bobbi has a strong faith that plays a role in all aspects of her life, including her marketing and attitude.
[40:12 - 48:03] We've Been Misjudged: We Were Right
Bobbi agrees that the world is crazy right now and that everybody seems to be angry with everybody due largely to political tensions.
She believes that people are able to change through love, grace, and kindness, and these values can help us treat each other better, even in disagreements.
She recommends writing a book as a way to share your story and get it out there.
[48:03 - 55:33] Why Real Estate Agents Should Encourage Their Clients to Buy Now
Bobbi’s company, Hover Girl, has been in the real estate business for 12 years and has experience with both property management and sales.
Challenges new agents are facing include not being from the area and not knowing how to network.
The gap between what a mortgage payment would be now and what it could have been back then is causing many people to hesitate to buy.
Nevertheless, this is a great time to buy because inflationary pressures are driving the prices of real estate up, meaning your property could gain a lot of value if you buy it today.
[55:33 - 02:58] The Importance of Education When Buying and Selling Homes
Right now, rates are low, so it's a good time to buy a home.
You need to talk to the seller ahead of time because the seller's side of the market is different.
Education is very important when it comes to real estate because you need to know the forces that drive the value of properties, as well as the laws and regulations that govern each area concerning real estate properties and operations.
[01:02:59 - 01:10:40] Is Lobbying Really as Important as People Believe?
The key to success in real estate is building relationships with buyers and referring them to reliable lenders.
It is important to have positive conversations with potential customers.
There are many ways to break the ice when making these conversations, and it’s up to each agent to use their social skills to do so.
It is important to stay up-to-date on industry trends and learn from others in order to improve one's skills.
Knowing important people to lobby with isn’t truly as useful as most people believe because clients choose their agents based on their knowledge and trustworthiness, not on who they know.
[01:10:40 - 01:18:19] Real Estate Agent Tips: Constant Learning is key to success
It is important to network and learn about the industry, as this will help you build better relationships with customers.
One of the biggest mistakes new real estate agents make is buying leads, as these leads may not be of good quality and may not lead to successful deals.
It is important to go to training every time you do a contract, as you will learn something different each time.
It is more important to have knowledge than who you know, as this will make you a better agent for your customers.
[01:18:19 - 01:22:25] Agents Need to Set Time in Their Schedules for Education
Every agent should take every opportunity they have to take a class, even if they have little time, because every bit of knowledge counts.
Quotes:
“If you want to build trust with your clients, you need to have the knowledge to answer their questions and demands. You don’t want to be the one calling someone else to answer for you while meeting with your clients.” -Bobbi Brenna.
“We all need ways to make our lives better and happier, and I do it by having God in my life. I know that being kind, considerate, and forgiving is what God wants me to do, and it makes my life a lot easier.” -Bobbi Brenna
“The thing I like the most about real estate is the people. I have made some of my best lifelong friends in this business as colleagues and clients. When you take the time to know your customers, you make a wealth of knowledge and beautiful relationships.” -Bobbi Brenna
