#shorts Social media is one of the most important lead-generation tools for realtors today. However, it’s not always easy for realtors, even if they’ve got a lot of experience in the business, to make their social media platforms work in their favor.
This is why Marki Lemons dedicates herself to helping realtors optimize their social media strategies, allowing them to gain up to 2,863% ROI on their marketing investments.
[00:00 - 07:51] Marki Lemons: Leveraging Social Media for Lead Generation
[07:51 - 15:49] Understanding Your Target Audience and Staying Out in Front of the Curve
Marki speaks about how her career goal at 17 was to own her own business and be the best in her field of study.
The importance of being able to say no, even if you have a strong work ethic.
[15:49 - 24:02] From Loan Originator to Real Estate Agent: Leveraging Business Plans to Succeed
Shifting spheres of influence to sell more expensive houses.
Identifying problems in the 45-54 age bracket to retire successfully.
How hiring a copywriting expert can be a good way to increase your leads and sales.
treated real estate like a business with a business plan and database
set money aside for retirement
[24:02 - 31:53] "Creating Content: Leveraging Technology and Adapting to Succeed in Real Estate"
How Marki developed a business plan and database of 100 people before entering real estate.
Using direct mail, candy bars, classified ads, house values, billboards, and bus benches to promote business
How to leverage technology and adapt to stay ahead of the competition.
Why participating in podcasts can be a great way to promote yourself and your business.
[31:53 - 39:59] Leveraging Artificial Intelligence to Generate Content That Converts
Leveraging artificial intelligence to create content that converts
Using chat GPT to generate learning objectives, book titles and subtitles, book introductions, property descriptions, and more.
Creating content
[39:59 - 48:32] Tips for Consistent Content Creation and Branding
How to leverage existing businesses to make them better.
Use Google Trends to find trending topics.
Create content that solves consumer problems, not glamor shots.
Use Pick Pctory to create faceless videos for social media platforms
Consistency is key; post videos with or without your face.
Get analytics to compare the success of your videos.
[48:33 - 56:48] Increase Visibility and Authority in Real Estate with Social Selling Made Simple
The only way to outsource social media is if you are willing to create video content.
The SCED model: Develop a style, build a community, gain experience, and collect data.
Video content is the only way for real estate professionals to stand out.
Facebook Live is a great platform for creating videos without editing.
Authenticity is key when creating video content.
[56:48 - 01:04:49] Unlock Your Real Estate Success with Marki’s Written Guide
How Marki wrote "The Modern Real Estate Professionals Guide to Success" and another 6 internationally best-selling books.
How her books have taught agents to leverage social media for lead generation.
Using an 8x8 strategy to maximize the audiences your content reaches.
[01:04:49 - 01:13:12] Incorporating Community into Social Media Marketing for Realtors
Why Marki ran a classified ad every day, allowing her to gain 6 telephone calls per day on average.
Leveraging CRM to send emails and post on social media platforms.
How to use social media content and emails to generate consistent leads.
Incorporating community and real life into social media posts.
[01:13:13 - 01:21:03] Who You Know vs. What You Know, and Show’s Conclusions
Video content is the best form of content to create for social media.
Consistency is key when creating content.
"You have to work in and on your business every single day. And what I'm asking for is one hour per day to strategically reach out and update your database. Period." -Marki Lemons
“My 500,000 plus students consistently rank me 5 out of 5 as a speaker due to my in-depth knowledge and entertaining training style.” -Marki Lemons
“When I was 17, I wrote down my goals in life, which were to have my own business and be the best at the field I would work at. I didn’t know exactly what I was gonna do, but I knew I wanted to be the best. That’s why I only take jobs where I know I will be the best.” -Marki Lemons
“Writing your learning objectives is one of the key aspects of real estate education. You need to write exactly what you want to achieve for your learning to be focused and concrete.” -Marki Lemons
“Life is too short to spend it worrying about things you can't control." -Marki Lemons
Make sure to follow Marki on social media:
https://www.instagram.com/markilemons/
https://www.facebook.com/markilemons
https://www.youtube.com/@socialsellingmadesimple
