Taylor Allen: The Social Selling Real Estate Agent

REE#199
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Tracy Hayes: [00:00:00] Welcome back to the Real Estate Excellence podcast. Today's guest has leveraged her experience in public relations and marketing to accelerate her real estate success. She has lived in Jacksonville area for over a dozen years graduating from the University of North Florida. She was an NFL cheerleader with the Jacksonville Jaguars and has held leadership positions in marketing and recruiting.

Tracy Hayes: Now she's a rising star and as a real estate agent. Let's welcome this recent mom of two Taylor Allen to the show. 

Taylor Allen: Thank you. I'm so excited to be here. 

Tracy Hayes: Great. Um, just combing your social media. Obviously, we've got a lot of recent photos. How many months has it been from number? 

Taylor Allen: Number two, I just turned five months.

Tracy Hayes: Five months. Yes. 

Taylor Allen: We've got our hands full. 

Tracy Hayes: Yeah. Um, because the other one is what? Is two? She's 

Taylor Allen: four months from two. Yeah. 

Tracy Hayes: Wow. 

Taylor Allen: Two 

Tracy Hayes: under two. Yeah, you do. Any plans for more? 

Taylor Allen: Um, yeah, I'm not done yet. 

Tracy Hayes: All right. So, uh, well it's, it's, you know, one thing I, I find [00:01:00] fascinating, um, we have a lot of in, in this area, a lot of, uh, successful women in, in real estate.

Tracy Hayes: Um, I mean really business mind just blows my mind. Um, you know, uh, young businesswomen just really just. I mean, really doing well with it. And then also, you know, here you got two under two and I see you're out, you're running around. I mean, there was one video, I think it was, I don't remember if it was on Instagram.

Tracy Hayes: You're like eight months pregnant and still going at it. Yeah. Um, so you're an inspiration, uh, to many, uh, out there. I 

Taylor Allen: definitely think, you know, being a mom and we are the best multitaskers. So having the ability to be self employed and kind of run alongside that and my schedule work for me and my babies.

Taylor Allen: Well, 

Tracy Hayes: we'll definitely dig into that and how you, how you do that. I know, cause you and I know, uh, as a lot of people get into real estate, it's because they think they, uh, you know, can controlled or, or have a more flexible schedule. You may have control. You have a little more, little more [00:02:00] control, flexible.

Tracy Hayes: I don't know. 

Taylor Allen: Yeah, definitely not more hours in your pocket, that's 

Tracy Hayes: for sure. Yeah, 100%. So, um, question I always ask, because obviously you mentioned in your bio and stuff, you moved here, um, I assume you moved here to go to UNF, looking at your time scale there, right? 

Taylor Allen: Um, yeah, so actually, my parents are separated.

Taylor Allen: So, up until my senior year, I was living with my mom. We bounced around a ton, not a military family. I think they just got bored easily. Um, and I was living in New Mexico for the longest I'd ever been in one place. And they were like, surprise, we're moving again to Virginia. And at the time my dad was here in Florida and I was like, Florida definitely sounds better.

Taylor Allen: Let's go there. I got 

Tracy Hayes: relatives in Virginia, but yeah, 

Taylor Allen: it was beautiful. Of course, visited them up there. But I came to Florida, um, jumped straight to work and senior year of high school and then stayed, um, And it's under UNF. 

Tracy Hayes: Um, that's what Young Taylor, 18, 19 years old, walking in the UNF. What, at that time, what, like, [00:03:00] what's your, what's your vision of a career?

Tracy Hayes: What, did you have any idea of kind of what you wanted to do? 

Taylor Allen: So I really started and wanted to go into broadcasting journalism. Um, I worked at a time for Channel 4 and a lot of people I talked to were like, run away, hours on the pay. Um, but I've always loved that. So my degree is with a concentration in public relations.

Taylor Allen: And even my professor at UNF was like, if you want to make money, you need to get out of this field. Right. 

Tracy Hayes: Right. Well, there's a lot of, um, uh, I don't, you know, I'm going to just determine it comes to my mind. It's just, you know, sweat equity in, in that you have to put your time in, you have to pay your dues in 

Taylor Allen: the broadcasting world.

Taylor Allen: Yeah. So I really, really enjoyed, um, my time at the new station shadowing. I met some incredible people. Um, I still think I would have loved that career, but I definitely, um, I found a different way in which I could leverage and [00:04:00] make some more money as well. So 

Tracy Hayes: it advanced the career. All right. So you, you're, um, You graduate from UNF, correct me because I'm just going down through your LinkedIn, my timing wise if it's off a little bit, you've got the internship at the, uh, was that 

Taylor Allen: right 

Tracy Hayes: after you graduated?

Taylor Allen: Yes, 

Tracy Hayes: it was right after you graduated there. And then, uh, you are able to, um, you know, quickly, uh, start leading a marketing department. 

Taylor Allen: Yes. So, um, I've bounced around quite a bit. I've always had blended roles where it was sales and marketing. Um, so I was in a position where I, again, it was a smaller business.

Taylor Allen: I ran both for a software firm. Um, and then I transitioned to the title of marketing director, but that was probably a very fancy title for the role, but I did wear many hats. Um, so from there I helped develop, um, the owners. Brands help them develop a coaching program as well as run everything behind the scenes for their [00:05:00] marketing company.

Taylor Allen: Um, so that was awesome. But again, just wasn't my place to be. Um, I quickly pivoted and um, I've always worked multiple jobs. So I was also in the bar scene at this time, um, but I started to create my own social media management company. Um, and kind of guided myself through that, finding, um, clients in which I represented them, creating ambassador programs for them, running their social media, coming up with branding strategies.

Taylor Allen: And I had a small house of individual clients there. 

Tracy Hayes: At UNF. Were they, because I don't know today, obviously, you know, a decade later, 12 dozen years later, they may have different courses, but really at that time where the, the colleges are really Teaching what you need to know. I mean, the whole social media thing that you started to dabble in as you're in your young twenties, uh, is a lot of self [00:06:00] taught, 

Taylor Allen: right?

Taylor Allen: Completely self taught honestly, because my focus was advertising in the public relations. So of course, maintaining the image of companies or individuals, but not necessarily utilizing social media like that, that popped off after I graduated from UNF. Of course, it was there when we were using it. But even if I go back now, the use of the platform is completely different.

Taylor Allen: So it really did become self taught, um, between my time. Again, I'm probably jumping ahead, but with the Jaguars and modeling, you know, a lot of that was social media and starting to connect and network through there too. So some of 

Tracy Hayes: those, some of the same people, especially I imagine the model, the videographers and those guys are starting, you know, to dabble into what they can do with their artwork.

Tracy Hayes: Basically, if you would call it that, um, at that time you start to interact with these guys because this stuff is constantly changing. 

Taylor Allen: Oh, constantly every day. I mean, even now this past week with all of this stuff coming out about TikTok, [00:07:00] um, Instagram platform is completely redirecting their strategy too.

Taylor Allen: So it's a ongoing learning process, but I'll say about. Six years ago, it really started to transition to where you could leverage it more so for businesses. I mean, individual creators, but every business is on social media too. 

Tracy Hayes: Yeah, yeah. I mean, just a general question, jumping obviously to real estate and social media.

Tracy Hayes: How important is it for agents to have a social media presence? Um, you know, and that some do it at different levels. Um, but you know, I had George Guerrero from, uh, down in South Florida and he has a brokerage, he has nearly 500 agents. He's a video, video, video. That's what the three things you need to do.

Tracy Hayes: And he, his idea in the mid. 2006, seven was he wanted to make a, basically a movie out of every house he listed. That's how important he thought video was. And he still has that [00:08:00] same mentality today. 

Taylor Allen: Video is definitely the King of marketing and social media. Um, you have to think, you know, in any fast that you use social media, well, first of all, why wouldn't you, it's a whole, um, Untouched market that's completely free to you.

Taylor Allen: So you don't have to go out and have a videographer develop some huge masterpiece. So what you can do and reels at this point, or with your own, you know, iPhone, iPhone girl, at this point is huge, you know, and it's just a little clips that trend fast. You have the ability to use trending music that helps you pick up a whole nother market and I'm real estate.

Taylor Allen: You can get a lot of referrals from that too. I've generated a lot of referrals outside of my immediate market from social media. But, um, video ultimately is king. You have to think you know, you're putting a face to the name and a personality. So you already kind of skip forward in that level of trust with potential clients, [00:09:00] um, and prospects there because they feel like they know you.

Taylor Allen: And if you're really utilizing it and optimizing it, you're providing a lot of education information on the front end. And so they don't question you when you get to that meeting or you get to that appointment because you've already established some level of trust just with evergreen content. Amen 

Tracy Hayes: sister.

Tracy Hayes: That's what I keep telling everyone. Uh, I don't think, uh, actually, you know, that's probably one place I did not look was your YouTube channel. I did not look, but because I think YouTube is the library and you're filing away all those, all the, you know, your listing you're doing today. Thank you. And you're putting the right, you know, the neighborhood and the street name, all that stuff is in there.

Tracy Hayes: When someone three years from now goes and says, Hey, I want to look at houses in this neighborhood. That video is likely to pop up and then they're seeing you and go, Oh, Oh, Taylor sold a house there. Oh, it just starting to be just down the street. Maybe I should call her. You don't know where that connection comes.

Tracy Hayes: But the also the other thing that you're mentioning, I think it's so important that people [00:10:00] don't realize is we are, Building that relationship. I'm going through your social media. I meet you for the first time out here in the hallway. I've already got, you know, this whole thing. I mean, you and your husband had a date night the other night, right?

Tracy Hayes: Um, but today's my 16th anniversary. Where'd you guys go to dinner? Cause we haven't just,

Taylor Allen: but it was delicious. What was the name of it? Oh, cool. Oh, cool. And Jack's beach. Okay. We did our own kind of stuff. Self guided omakase. It was delicious. 

Tracy Hayes: Okay. All right. Maybe we'll, we'll see if she, she wants it to go out there. Cause we're trying to do really good tonight, tomorrow night. Cause we're juggling our kids, kids events and what they've got going on too.

Tracy Hayes: But you're, you're seeing that person numerous times. You're hearing them talk. You're seeing their mannerisms and people don't realize your brain does not differentiate when you're looking at the screen versus like being face to face as we are now. 

Taylor Allen: It is. It's just our world right now. And so why would you not?

Taylor Allen: Leverage that. And I understand that there's a difference. I've been on camera for quite some time, so it takes people, [00:11:00] you know, a minute to get acclimated with that, feel comfortable. But I think what translates even better is not the perfectly scripted videos. It's going to be where you mess up and you're like, what's going on with me?

Tracy Hayes: Mispronounce a word or street name or something. 

Taylor Allen: People are watching it and they're so engaged and they're not realizing that they're like nodding along with you, smiling with you, you know, or like, Then a referral, maybe they're not purchasing or selling right now, but oh my God, I just watched this agent and you've got to watch her stuff Like just imagine how she'll market your house or she was so knowledgeable And now I feel like I know the whole process and it was so easy And I think it's such an untapped market and social media in real estate social real estate because People aren't utilizing that so much.

Taylor Allen: Like they are more heavily, maybe you relying on their broker to do the marketing for them, but that's just not the case. Like you're an individual representing that brokerage. And so yes, like a lot of brokerages will post up what they've got going on for teams and they're marketing [00:12:00] themselves to agents or they'll market the property, but in what facet they're posting up a picture.

Taylor Allen: Um, that doesn't make people feel like they know that property. I can't tell you how many leads I think is well over 75 percent of my business has been generated from property tours. But like, Including some personality with them, too, right? 

Tracy Hayes: Right. Well, the authenticity. That's the word. Now. You got to be authentic.

Tracy Hayes: Even even the, um, carry a so, um, so they that I had on a couple weeks ago, who's an A. I. Expert. E. X. P. S. Official, uh, A. I. Consultant. She even says, You can't replace yourself on the video, and you can do it with AI. You can even make it look like you. Most people won't even know the difference, but she says, don't do that.

Tracy Hayes: Be authentic. And I think, like you said, the fact that, uh, people discount their little You know, I do it all. I mean, 199 episodes, right? I go back to my first ones. I know [00:13:00] how I, because I'm thinking of questions, thinking of things I want to get across because I don't script it and you're just putting it out there.

Tracy Hayes: So you mispronounce words or, you know, you stutter on some stuff. The people watching, no, they're not perfect. And in the question I wanted to turn back to your experience, having been in front of the camera, worked at the TV station and so forth. Some of the people that are very, regimented. I'm sure there's some in that that are that are scripted.

Tracy Hayes: They don't have a script. They can't talk. Yeah. Right. Um, they're so perfect from the reading that script and look perfect on video that some people like, uh, this person is too perfect for me. 

Taylor Allen: Yeah. 

Tracy Hayes: Yeah. 

Taylor Allen: And I feel like I struggled with that in the beginning too, because we're always our hardest critics.

Taylor Allen: And even though I'd have been on camera, like the news, So that's what I was kind of used to and it's taken me some [00:14:00] time to just kind of throw that out the window. Like stop being perfect. You know, you mess something up. That's the stuff that goes viral. Right. Exactly. It's not like you're sitting there.

Taylor Allen: Perfect. And so if you go back, like you see my perfectly curated Instagram, like pictures, the color format, and it's like, that's completely changed for a time that trended. And now it is definitely authenticity because we are just a very social world and that's how we're building relationships. 

Tracy Hayes: I 

Taylor Allen: talk more to people on social media than I do on the phone or in person, 

Tracy Hayes: honestly.

Tracy Hayes: I've done, I've told people I've done many alones through direct message, whether it's Facebook or, or text message over the phone. All right. So when does, when does the opportunity, I mean, was, uh, you know, did you touch on the Jaguars here a little bit? When is the opportunity to cheer there? Is that something you had always done, had a passion for?

Tracy Hayes: How do you fall into that? 

Taylor Allen: I was always, um, a singer and a dancer. That's my background growing up. So it was like, What I wanted to do, um, for the rest of my life. I was in acting school, um, singing lessons, all [00:15:00] of that stuff. Um, I never honestly even thought about modeling. That kind of happened once I got to Florida and I transitioned out of acting.

Taylor Allen: Mm hmm. But the jazz came into play because I was looking for an outlet when I moved here my senior year. And, um, I got on the UNF dance team. Also completely different from what? You would think of is cheer, but the roar is really a dance team as well. Right. Um, you're not doing like the stiff arm.

Taylor Allen: Technical cheers. You're actually dancing on the field. Mm-Hmm. . So, um, my coach there was a Roar alumni. Um, and so she encouraged me to go out, meet with the coach and go through the audition process. Cool. And I made it so awesome, . That was not anything that I ever expected to do in my life, but it's really neat to look back on.

Taylor Allen: Right. 

Tracy Hayes: Well, you do a lot, you know, some of the things you've mentioned and obviously cross reference with some of your professional jobs. Um, you know, from a marketing, the PR standpoint, um, you're [00:16:00] having to go out there. You're the face of a lot of times that these promotional events, you know, the player may show up, but it's, there's three or four of the, the, the cheer there.

Tracy Hayes: Tell us some of the things that, you know, some of the things that you, you know, experience you had and then throw in there a couple, you know, maybe good stories for us. You could have good memories that you had from that. 

Taylor Allen: No, I mean, that was. Um, and I didn't know what to expect walking in. Like I hadn't even ever considered auditioning for an NFL team.

Taylor Allen: I just kind of did it and it worked, um, you know, over my time there, seasons from 12 to 17, it was a ton of marketing and PR, um, And of course for the Jaguars and the roar, I was on the first trip over to London. We predated the players going over there. Um, so we were the face of the team marketing for the upcoming games.

Taylor Allen: And then I went there 14 other times. So from podcasts, um, Um, like time on the station, um, time on TV [00:17:00] networks, soccer AM, all that stuff, interviews with Esquire. I mean, it was phenomenal. It was really cool. Um, did 

Tracy Hayes: they kind of pick you out for that because of your background? Uh, because I imagine not all the cheerleaders are, yeah, 

Taylor Allen: there was, um, of, of course there's You know, the coach has ultimate say on who gets into the calendar, who's making, you know, cuts for this, that, and the other, who is making certain appearances.

Taylor Allen: Um, in London, we all did appearances, but whether they were TV, radio, or in person, she selected that, um, for draft party, everything. So those were all selected. Um, so I was honored to be chosen for each of those and have the opportunity, opportunity to speak and, um, you know, You know, leverage my background and what I was really passionate about in that space as well.

Taylor Allen: And I think, um, you know, not everyone did treat that opportunity as a way to network and kind of get their boots on the ground and, and prospect for future things. But I definitely always regarded that [00:18:00] position, um, and looked at it as if I was making relationships for the future too. So I still do have a lot of those relationships that have carried over into business.

Tracy Hayes: I want to step back. I'm asking this actually from a semi personal standpoint, because my, my daughter has sung the national anthem at the, at the, um, shrimp game. Oh, awesome. Um, she did the pre season game at the Sharks, uh, a couple months back. Not a scheduled game, it was just a, you know, the, they're bringing in the Duval County kids were the fans, basically, for a little pre season game.

Tracy Hayes: So, she's in the drama. Um, she's not doing so much dance, but, uh, she definitely, when it comes down to, uh, the, the school play, she was just actually, she's the only fifth grader that was two fifth graders in the middle school play. They brought her up for anyway, but she's done a dozen plays now in the dance routines.

Tracy Hayes: I mean, she's, she's gets them down, but you sang the national anthem. Uh, in front of, you know, obviously, you know, 50, 60, 000 people there. Um, you know, what does it take to [00:19:00] get to that, to that level, to where they're confident on, for the national football league, I imagine they have a little different requirement than jumbo shrimp, jumbo shrimp was a tryout.

Tracy Hayes: They did not to try out, uh, and they went down there, but to reach that level, they have to have some level of confidence in you. 

Taylor Allen: Oh, yeah. So, um, And with the roar, you go through an audition process every year. You're not grandfathered in. So there were a lot of people that had to step away from their position with them.

Taylor Allen: Every year I incorporated song into my dance routine. So I usually started singing a portion of my routine and then through the microphone and Um, just to stand out to, you know, they want to see other things. We've seen people do baton, um, gym, gymnastics, like everything. Um, and other people have sung as well.

Taylor Allen: So I always incorporated that. Um, and then maintained, you know, that my coach had that knowledge, obviously. So they. Asked me if I would be interested. I actually, for that game with the Falcons, I didn't have to go through an audition. I went through [00:20:00] obviously multiple test runs in the stadium. And then there was another time that I almost had heart attack.

Taylor Allen: Yeah. Some people didn't show up. We need you to sing. I'm like, 

Tracy Hayes: wait, I 

Taylor Allen: didn't practice for three weeks. Um, but they got it covered. So they wound up having like the D line do something. So I'd love to go back and do that again. Um, I was kind of traumatized because after they actually, well, we had monster jam like that following year in the stadium too.

Taylor Allen: And so they had me do it for that and practice went great. And then, um, During the performance, my headset went out and I just kept seeing people like doing the cut sign and like stop, stop. And I didn't stop because I was like, there's no way I'm stopping in the middle of this song. They were telling someone else to stop and I was going through, I couldn't hear myself.

Taylor Allen: I had to like take my headset off and everything, but I watched it back and I was like, 

Tracy Hayes: are they putting a full fledged head or just one of those little earpieces? It was like the little earpiece and it was 

Taylor Allen: not working. So I was getting all the reverb [00:21:00] of, uh, The Jaguars stadium, 

Tracy Hayes: right, right. Interesting.

Tracy Hayes: Well, there's, I mean, people say it's one of the most difficult things to sing. And 

Taylor Allen: that song is not easy. Yeah. 

Tracy Hayes: Yeah. Um, and yeah, you definitely want to practice and you definitely want to be warmed up for it too, especially, you know, hit, hit those high notes at the end. So, um, I always want to. Um, I always like to bundle your pre real estate experience.

Tracy Hayes: Uh, well not necessarily bundle it, but take that pre real estate use. So whether it was, you know, things that you did with the Jaguars, which I, um, you know, you had already been doing some, some drama and getting out and standing on stage and so forth. So, you know, being out there, but then again, um, I mean, besides the swimsuit thing, being out in the little outfit in front of everybody also is a whole nother thing for people, right?

Tracy Hayes: Um, you know, being on stage in a costume, that's one thing, but now you're out there in what we'll just say a bathing suit, more or less. 

Taylor Allen: Or in your knickers in the middle of Piccadilly Square. Yeah, [00:22:00] exactly. 

Tracy Hayes: You know, um, that's, it's a different level of, of confidence that you have to have. And then obviously, Um, you, I imagine part of being, uh, an NFL cheerleader and because you're doing all these PR events is you have to be, um, approachable, am I right?

Tracy Hayes: That's one of those things I want to say, if you're out there that people aren't afraid to come up to you and say hi and you know, all the, you know, the kids, the young, young girls will want your autograph or whatever. Yeah. And 

Taylor Allen: that doesn't come easy. I mean, from performance to like having to have face to face interactions, I'm actually a very reserved person, but.

Taylor Allen: Um, what's funny about that is my whole experience of what I love to do is very outgoing. Um, so even though I may be a little bit more introverted at home, all of the things that I've done in my life from sales, um, you know, dancing, being on stage, doing all this PR events, I literally have to tell myself to turn it on.

Taylor Allen: And, um, it's one of those moments where you, you know, you always have that, like, [00:23:00] I'm rush of adrenaline and your heart is pumping and you're scared out of your mind no matter what you're doing and then you do but, um, You just have to like, okay, no, it's everything is a performance, right? Even in real estate, you know, if you're walking into your listing appointment and you're like, like, you don't want to mess up.

Taylor Allen: What if they don't like me? Everything is a performance. So I literally turn it on. And it's just been one of those things that I've done for so many years, because otherwise if you start to overthink or you start to question yourself, like that's when things go wrong, you let down creep in. So I just kind of separate.

Taylor Allen: The two people go into my alternate reality. No, 

Tracy Hayes: that's, um, that, because I think that's so important, um, for young people today. I mean, you know, you could go back to how young you started, you know, doing, or whatever you're out in front of, you know, uh, you start singing, um, you know, you can relate that, you know, if you can stand up and sing, you hopefully can [00:24:00] stand up and do a presentation in a boardroom, right.

Tracy Hayes: And in front of 10, 12 people, you know, the, the public speaking, not necessarily public speaking to tens of thousands of people, but just being a leader in your, whether it's in your office or like you said, doing a listening presentation and you have, You know, a couple sitting there and you're doing you to because you've done it so many times, you know Your body goes through these things cold sweats nervousness butterflies, whatever you want to call it But you know how to control it and you know, it's part of the process um, I I think um, you know, I I Kind of tell my wife, I said, you know, it's the challenges that we, I want to put my kids or you've got to put them into some uncomfortable positions or they have to, I don't think enough people today have, um, accomplishments, you know, where they've, Hey, I've made a team I've made, you know, I've done that play.

Tracy Hayes: I've, I've learned these lines. I've done something and actually can not, you know, put a notch in her belt, so to speak and build on that confidence. So when they are an [00:25:00] adult, And it's, it's time to get up and, you know, stand in front. I don't know how many people are standing there for, uh, the, uh, Jaguars audition and you're singing a song and dancing, which everybody else is doing something different and you, and that's your individuality.

Tracy Hayes: That takes a lot right there. The fact that the other person isn't doing what you're doing, you know, that there's no comparison. You're on your own. 

Taylor Allen: Yeah. And I don't think that ever gets easier, right? You always have those feelings. You just. Like you said, you learn how to control and overcome them. Um, and once you do it a couple times, you do build that confidence.

Taylor Allen: Like I've done this before. You're still going to feel all of those things. I don't think it's ever gotten easier. Um, one of my mental tricks has literally been to dissociate from like what I'm feeling and focus on the goal. Cause it is as soon as I start to think or worry or like go back over the notes or go back over my pitch, that's when 

Tracy Hayes: Yeah.

Tracy Hayes: Yeah. Um, I've got Heather Monahan's book up here. I had her on the show over a year ago. Um, uh, she came out of [00:26:00] corporate America and she was doing well. Um, Long story short, she's now, uh, you know, top 50 keynote speaker and so forth. But just going through her thing, like she talks about before she goes on and she's done a TEDx speech and all that stuff.

Tracy Hayes: Yeah. I mean, and she has some music that she uses to settle her nerves, but she still goes through that same process, you know, you know, and, and she's got a, uh, a speech and especially if it's the first time she might, uh, be doing it. I mean, she's, you know, obviously done it. A bunch of times on our own or the, you know, the TEDx, they only give you, I don't know, whatever, you know, 15 minutes, roughly whatever to talk and you've got to like, you want to nail it like in 14 minutes and 59 seconds.

Tracy Hayes: You want to say, thank you. Appreciate you coming. Yeah, yeah, yeah, type of thing. So, um, but you know, getting that routine done and you only do that by getting out and doing it. That's really, that's my, uh, point there. So, um, yeah. I think we kind of, we kind of went slightly tangent, but if you can think of just maybe a couple things, you know, uh, [00:27:00] you know, whether it was, you know, the PR stuff you're doing to director marketing, things you did prior to real estate, that experiences that you go back on, well, I guess, I guess one of these doing the presentation in front of people, you're, you're, you've done that, you've practiced that in all different facets, Singing the national anthem, the cheering and drama and all that kind of stuff.

Tracy Hayes: But when you get into the corporate world, director of marketing, because I think more people can relate to that than necessarily the cheerleading or the national anthem. Like, what did you learn there that you've taken to your business, your real estate business? 

Taylor Allen: I think, um, still, I was working a lot on branding and development there.

Taylor Allen: Um, and then sales. So that helped me continue to, um, Work on my pitch in a more, um, corporate environment, I guess, and a more professional environment, um, to work on actually the sale and the close of the conversation. Um, and [00:28:00] overcoming those fear and obstacles and objections, um, because no day was still ever the same balancing, um, the marketing piece, but then also building the brand for the CEO.

Taylor Allen: Um, And I think carrying over, you know, it's management of individuals expectations and understanding how to read a room because everything comes down to the relationship that you're building. You're not going to sell someone if you're not clicking. If you're not, if you can't really get to like down to, what their pain points are, what they want to accomplish, what their goals are, and actually take the time to understand that and talk through that.

Taylor Allen: It's not going to work out. 

Tracy Hayes: Right, right. When you go in. First time, someone you've never obviously met before, be a listing employee, maybe a new buyer or something, maybe saw your listing color, however you met for the first time, um, you're now going to represent them. Of course, now with, you know, that our lawsuit, right?

Tracy Hayes: They want the buyer's agreements. Now they actually want you to sit [00:29:00] down, ideally, with that buyer before you, before you meet them. But what are some things that you go through, whether it's a lister or buyer to kind of pull some of those things that you just mentioned out of them? 

Taylor Allen: Yeah, so I think that this is where social media gives me a big leg up.

Taylor Allen: Um, a lot of my clientele, I've never bought a lead. A lot of my clientele is through social media or it's referrals and network. And it's not necessarily people that I know. It's about who I don't know and then who they know. Um, so connecting with them. And I think that a lot of them having come through my social media or going to research after they hear my name, they look at all that and they understand the value that I'm providing.

Taylor Allen: And Um, because they start to understand more about the transactions that they're going through, or about the market, because I'm showing that information, I'm not just dancing and pointing at words, which is fine, that works for trending too, but, um, you know, I'm providing more value, so. By the time I get in front of them, I've already kind of prefaced the [00:30:00] conversation about how I want to get to know them and I want them to know who they're working with.

Taylor Allen: Um, so I'm establishing or reestablishing that basis level of trust. And as we go through everything, you know, with buyers as well, I don't foresee that being an issue. I think that that's going to be fantastic for our businesses on both the client and The realtor side, um, we're, we're protected. We spend a lot of time that people don't realize behind the scenes working for them.

Taylor Allen: Um, and there's a lot of clients that then don't wind up purchasing. I've never thankfully had anyone go to another agent. So I haven't had to, Work through that before. Um, but I've also never been questioned on a listing agreement. I think it's all about how you set the stage for that meeting and start to build the trust and build that relationship.

Taylor Allen: And if I can provide value on the front end, they don't even ask me what my fees are, my rates are. I've never been questioned on that, but I'm providing the value and then I'm showing them what they're going to be netting. And I'm telling them what How it's going to work, what the [00:31:00] process is going to be like, what to expect, and not once have I been questioned on it.

Tracy Hayes: Have you ever gone into one where you have been referred? Friend, family, whatever type of thing, but You know, because obviously that, when you're referred, it's, it's a, it's, it's a leg up. You've already got a credibility endorsement. It's someone related to them in some way, shape or form. Someone they trust, trusts you.

Tracy Hayes: Yeah. That type of thing. Um, but do you, you know, I, I think you, some people can take that for granted. You know, how important when you go in there, sit down with that person, again, you're meeting for the first time, even though you've got a little credibility check that you've been endorsed that it's still important.

Tracy Hayes: What's your kind of like mindset when you go, go into that meeting? 

Taylor Allen: I think it's even more important to reiterate how you're going to be there from contract to closing and beyond. Because at that point, someone has trusted you to put their name on the line to refer you to. That client or that prospect and so I don't take that [00:32:00] lightly I mean, I work with a lot of clients and they're just not those people that name drop or refer Um, so when somebody takes the time to tag you in something to build a relationship and kind of get you in the door I definitely do not take that lightly.

Taylor Allen: Um, I go through the same process. And if they only know me from that name, I make sure then that they know the educational piece as well. Um, so I get to know them. What is it that they're doing? Why are they moving? You know, what is important to them? Are they out of town? What's their timeline look like?

Taylor Allen: Um, and everything in between. I mean, I had a referral for a buyer. And so, This was a year and a half ago now, we had never met in person, but we met via zoom and then a couple of phone calls. Um, I got to know them so well. I picked out their house before they even saw it. They closed on it and moved in and they absolutely love it.

Taylor Allen: They actually just called me for a roofing referral last week, but they're still so happy in that neighborhood. So I think, you know, that's a big responsibility of the [00:33:00] agent. And why sometimes we get a bad rep is because people don't do that. They don't care enough to listen. They treat them as a transaction and not as a relationship.

Tracy Hayes: Um, yeah, two, kind of two things here. I don't know why I'm writing them down so I don't forget.

Tracy Hayes: That client that's in front of you at that moment, you don't, I think people in sales underestimate, um, who the person could be in front of them. Um, you've worked. Mixed and mingled with many names in town related with the Jaguars and so forth. You know, so if you said their name, most people would know who they were or heard their name, even if they're not a football fan, they've heard them, right?

Tracy Hayes: So you've mixed and mingled with these people, so you kind of know where they're at. Well, one thing we don't know is the friend they referred you to. Mm hmm. We may not know yet. And he might be the CEO of some huge pharmaceutical company. We only knew his name. I mean, most people don't [00:34:00] even know the vice president's name.

Tracy Hayes: So, you know what I'm saying? So to go in there, how, how important are the mindset is to understand that even though you've been, endorsed, you have a credibility leg up going into the meeting and you're probably going to get the listing or represent them by because of that. Even if you went in there and stumbled on your words and didn't have the greatest presentation, the fact that you were endorsed by this other person, they're probably going to use you a lot of the time.

Tracy Hayes: But because you go in there polished with the mindset, you're hoping to make that person now that's in front of you, the same advocate is the person that gave you that one. I mean, and how important that is to like, Not only accelerate your business as it has so quickly In just a few years, but we're talking like if you want to be doing this a decade 20 years now Yeah, 

Taylor Allen: I think that it comes down to the standard that you hold for yourself in your business We all have bad days.

Taylor Allen: We all have days where we just don't want to do it But if you go [00:35:00] into a relationship with that mindset again, it's about It's not about who you know, it's about who you don't know. So that person, you may not know, they may have heard of you, maybe they went and did some research, digging on social media, and then they had a friend that referred you, that gets your foot in the door.

Taylor Allen: But that doesn't always close a deal, because Your energy and your communication style does say a lot about you. Um, and so it comes down to reading table cues, reading mannerisms, um, and actually asking the right questions. No, not just talking about, of course you want to talk about and provide value for what you're going to do for them and how you can differentiate yourself.

Taylor Allen: But I always start the conversation with trying to understand them, you know. Okay. Their kids, Oh, what are their kids like to do? You know, connect on some personal level so that it's not just a transaction. I'm not just another sales person because at the end of the day, I didn't know them five minutes ago, but now I'm going to have [00:36:00] the referrals for life.

Taylor Allen: Like that is possible. 

Tracy Hayes: Well, you're going to spend the next 30, 60 days with them. Maybe, maybe even longer, you know, the houses are on the market a lot, you know, long enough, but you're going to spend some time with them. Um, you made a move recently to, to Pontevedra, um, Club Realty, right? Yeah. I always want to say inn or beach or whatever, right?

Tracy Hayes: This is Pontevedra Club Realty. And I would imagine, uh, as all agents, they all, um, think about, Hey, I want this. The being the luxury market, or, you know, there's, I mean, there's probably more real estate agents per square mile in Ponte Vedra than in most places in the United States. Right. A lot of them live there.

Tracy Hayes: They want that client is, you know, it's like everyone, they want to sell the bigger item. It's a commission based business that we, I want the bigger loans. That's what I do. Right. That's all, you know. Cause it, to me, it's the same amount of work to do a 200, 000 loan. Is it an 800, 000 loan? Well, [00:37:00] but from a professional standpoint, there's the one thing being, um, you know, uh, here's this, um, energetic real estate agent.

Tracy Hayes: type of thing. Um, you're, you're personalized, you know, you talk about the kids, but then when you start kind of, there's a, um, there's also that clientele. And I wouldn't say it's necessarily always price point, but as you go up in price point, you're going to see them, um, per sale. There also is a level of professionalism because there are some of these guys who, you know, their bank CEO, you know, type, type guys that are, you know, uh, buttoned up and always, they always got a suit on type of thing.

Tracy Hayes: type of people who expect that out of the people who are in your case, representing them. Um, you know, I, I kind of think that, uh, I think a true real estate agent, as I had Holly Reeves Griggs on the other day, she, her professionalism in the level of working the beaches, um, that she's the type that they would invite her over for a house party and introduce her to [00:38:00] their other.

Tracy Hayes: level affluent people, right? So how, how, when you're going in there, um, uh, into those things, do you, are you feeling that out a little bit? How do you, how do you approach that customer? You feel that it might be that person that we all kind of, uh, stereotypical country club, you know, you know what I'm saying?

Tracy Hayes: Yeah. I've 

Taylor Allen: had a couple of those. Yeah. Um, no, I think, first of all, Luxury is a service, not the price point, and that's where a lot of people get confused. 

Tracy Hayes: That's what you guys keep saying, but I don't believe it. A lot of 

Taylor Allen: people have told us that the price point can be luxurious also. But, from my standpoint, the luxury is the service I provide.

Taylor Allen: So, whether it was just the 175, 000 house I closed on, but I helped them from start to finish, um, navigate, the death of a parent, the move of a very difficult situation. Um, the name that the dean was in is transferred to a sister, but the brother's living [00:39:00] there, whether I am hands on in that situation or I'm hands on in a 3 million oceanfront condo, you're going to get the same experience from me.

Taylor Allen: That's where I say luxury is an experience, not the price point. Um, there is different levels of clientele and that's where. As a real estate agent, as a sales professional, you have to be adaptable. Um, I think that most of us can read a room if we're in tune, right? So you walk into a situation. And you can gauge somebody's personality or what they're expecting pretty quickly.

Taylor Allen: A lot of people will be just as nervous to meet you as you would be to meet them. Honestly. Yeah They don't know what questions to ask. They don't know who to trust, you know, obviously that's why referrals help But still they're going in skeptical. They don't know anything about the market. They just hear what the news is saying And we know how that goes 

Tracy Hayes: so 

Taylor Allen: They are relying on you and they are kind of blindly giving you [00:40:00] Um Some trust, but I think, you know, I made this move.

Taylor Allen: I've never believed that That the name of the brokerage mattered. Um, I've been at some incredible places. Um, some younger brokerages that are doing fantastic things that I've referred a lot of new agents to. But I got to the point in my career where it wasn't just keeping money in my pocket. It was about additional services that I could offer my clients.

Taylor Allen: Or ways that I could help expedite my business time is money So what could I take off my plate so that I could better just serve my clients and stay prospecting client 

Tracy Hayes: facing 

Taylor Allen: Because I do take on a lot. I do more full service than a lot of realtors will do I will manage all the contractors if we have to do projects i'll meet everyone Um at the properties i'll schedule those people at the properties 

Tracy Hayes: um I mean, I love that I mean I think that's something that, uh, differentiates you [00:41:00] for sure because most agents don't and I don't know why.

Tracy Hayes: I mean I, I would, you're, you, we talk about again to throw the NAR lawsuit and there are people saying, oh agents are making too much money. I mean that's kind of like Liza's an underlying theme that we seem to be bouncing around out there. And, uh, You know, we're not saying that the agent has to pay to repaint the house or, you know, pay to stage it necessarily, but you should facilitate it.

Tracy Hayes: Because that's it. I assume that's you're recommending them that to do it. But that is that's the service. You're the one who's supposed to be the community, um, networker, right? You're you, you deal with this all the time. So, well, you know, fortunately, you have guys on a painting company. So that makes things nice.

Tracy Hayes: That's sweet. Yes. Um, But, you know, the other services, and I think, you know, talking to, um, you know, some of your, you know, the best of the best here. I've interviewed, you know, 100, probably 170 agents of the [00:42:00] 199 episodes or more, and, um, Most of them, if we start talking about it, is having that guys on the speed dial who can take care of the, Hey, we need this landscape freshened up.

Tracy Hayes: I got pictures coming in two days. I need you out here. And they, and they get out there because they know, and you know, you may pay a little bit more because that's, you know, you're getting that service, but you have the ability to do that. Where others are like, who should I call? You know, I look on social Facebook.

Tracy Hayes: I laugh sometimes when someone asks for some basic services, like you're a real estate agent, you should already have the AC guy in your Rolodex. 

Taylor Allen: Yeah. Yeah. I know. It would take time if you were a new agent to build that up, right? And people don't want to share like juicy content Yeah, but um, but you should at that point and and I think that Honestly, a lot of agents are complacent Or for lack of a better word lazy They stop after the contract is written and they may boast about the contract being written But there's so much in between sure they can guide them through it.

Taylor Allen: But You [00:43:00] Like I don't want my clients to have to come to me and say what's next or to ask me something. I make sure that I'm ahead of every possible situation, um, and that they know, like I'm setting expectations and that makes them feel comfortable too. Um, so I think, you know, again, circling back to that price point, the luxury price point, um, I've already been providing those services for clients and as my overall, um, Prospect and client list has kind of shifted up towards that market.

Taylor Allen: Um, it's nothing that I haven't been used to. They like stuff expedited. They like to have people handle it for them. They're taking calls all day. They're in meetings all day. They don't have time to go schedule and meet the plumber or the KPI or the security guy, you know, they want all that done. They don't know who to call.

Taylor Allen: They'd rather hire someone to do that. But if I'm already a part of the transaction, like I'm offering that to them because it's not just that one transaction with them, it's [00:44:00] going to be the other people that they know. Um, and then the next time they decide to sell and purchase. 

Tracy Hayes: Well, I mean, I, I'm sure you'll agree with the, you know, if you're an agent out there and you're not taking the bull by the horns like you do and taking control of it, because the thing is you're trying to sell that house.

Tracy Hayes: So if you put it on them. We don't know if you, you might be the fired agent or it doesn't happen right away. It takes time. And then you're pulling your hair out going, Oh man, I told you to get this, get this fixed. And it's still not fixed because they don't know people like you should know. Um, and if you don't know an AC person and I, you know, talk about brokerages, I mean, you know, the people you surround yourself with, I guarantee you at Ponte Vedra, um, uh, Um, the core people there, the top people, they have every service on that Rolodex or they have one go to guy who handles a lot of that stuff.

Tracy Hayes: And then obviously they take care of him because they're getting that, they're getting immediate service or reasonable amount of time and moving that [00:45:00] house because that's what you're supposed to do. And instead of handing, you hand it off to somebody else, you don't know if it's going to get done. And then.

Tracy Hayes: If you look at two different agents, you who take the bull by the horns and get things done, handle the things, meet the plumber, because you know, who knows they're traveling or whatever. Um, or the agent who hands it off when it's all said and done, which client is going to be more happy. You know what I'm saying?

Tracy Hayes: Now, maybe even, you know, of all other things equal, where you say, well, I'm not getting it. And you know, it's only a 200, 000 home, but you don't, dude, there are people out there that work. May own a 200,000 home, but they work for a guy who owns a $2 million home out at the beach. And when they say, my god, the real estate agent we worked with was so awesome.

Tracy Hayes: You don't know if they're high school buddies or not. 

Taylor Allen: Yeah. , you just 

Tracy Hayes: don't know. You don't know who you're, who you what rock You may, uh, um, overturn. That's, that's the great thing about sales. You don't know what's under the next rock. Correct. Yeah. Yeah. Um, social media. [00:46:00] I'm going to drill down a little bit.

Tracy Hayes: You've got some, uh, courses now. I would just want to, if I, the first cause you have two Instagrams, right? Yeah. That's a, what's it sells Jacks, right? 

Taylor Allen: Selling Jacks and then get Taylor and 

Tracy Hayes: get Taylor with only one T it's not G T T it's G E T. Yes. Okay. GetTaylor. Um, you do more personal stuff on the GetTaylor, if I saw that correctly.

Tracy Hayes: Um, more business on the one. Your course is, uh, select air. Give us a little background. Why did you choose to Instagram? Because that is a question a lot of people ask. Should I have a business one? You know, what's your, what's your mindset on that? And then tell us a little about your, your courses. 

Taylor Allen: Well, I think I've been asked that question a lot, actually, because I worked with a lot of new agents on some marketing and social, um, strategies for them.

Taylor Allen: And, um, I think ultimately that's your decision. Why I did that is because I knew I had a couple different things happening on my personal [00:47:00] social, um, what I was portraying. And then of course the family stuff and I wanted to make sure that I could expedite my rise in real estate. And that meant posting every day, um, or multiple times a day and pumping out a lot of content.

Taylor Allen: I don't want to overwhelm necessarily my personal, Sphere with that all day every day because I think at some point it could become a turnoff But those people that have chosen to follow that account too. I know are there for a reason Um, it'd 

Tracy Hayes: be interesting to compare although you do have a lot more followers.

Tracy Hayes: I think on the get taylor. 

Taylor Allen: Yes 

Tracy Hayes: So my 

Taylor Allen: selling jacks page is only three years old. Okay. Yeah. Okay. Um, so You know, my, my pages have completely shifted to from the NFL cheer and Miami model to mom of two and now finding a whole new, um, audience. Right. So, but a lot of them. They do cross over at this point, um, but then, you know, my selling Jack's page is also a lot of referral [00:48:00] agents throughout all of the United States.

Taylor Allen: Um, but I'm constantly checking that page and watching like my requests too, because there'll be a lot of hidden requests for new business in there. 

Tracy Hayes: Ah. Um, Just so how are you getting new business from people just searching for a real estate agent in northeast florida or how does that i've got because i hit you say a hidden request which means it's somebody who's not a not your friend or not normally you know do all sudden send it because i get garbage all the time people want to do my my uh content management and um in them um so they're coming from someone who's not normally in your circle 

Taylor Allen: right right so if you're utilizing social media in a business or as like even just an entrepreneur and there you have access to insights so you can see Um, what amount of views or what percentage of views are from your following those people follow you and from accounts that aren't following you.

Taylor Allen: So you're either trending in some facet or being shared. You can [00:49:00] see all the shares. I mean, I have one real that hit like 340, 000 something views. So imagine the realtors or prospects in other areas. You that came from that reel. They're not just in Florida. I've had referrals from Texas, from Wisconsin, from California, um, from agents who likely found me by searching hashtags, um, and have come to my inbox in that way, and we develop the relationship, and then they hand their client over.

Taylor Allen: Um, And then prospects that are coming from tours. And I've asked, you know, even previous players that show up in my inbox, every new person, I'll say, Hey, thank you so much for following her. Thanks so much for liking my video. You know, what brought you to my page? And then I get a little more insight into like, well, I'm looking here, like maybe it's a you're on 

Tracy Hayes: something hot right there.

Tracy Hayes: So someone just liked your listing, um, on there. So you're hitting on [00:50:00] their file and then sending them a message to say I saw you liked my post and occasionally 

Taylor Allen: there's someone 

Tracy Hayes: who's actually actively looking to buy or sell. Yes. Interesting. 

Taylor Allen: Or 

Tracy Hayes: I'll get 

Taylor Allen: insight to, well, you showed up on my for you page.

Taylor Allen: That's interesting because it's a social platform, but we had previously connected on the Jags and there wasn't anything there, you know, so it's like some of those things, um, you can, from their gauge. You know, either one new prospects or two what's actually working in your content and what people are wanting to see without doing like a poll on, hey, what do you guys want to see?

Taylor Allen: More houses or Um, you're getting a gauge of what people are responding which is what 

Tracy Hayes: social media wants. They want you to engage. They, um, there was something I can't remember was on Facebook. Facebook will put up, Hey, you know, you've had some comments you didn't respond to because they're trying, they're trying to encourage people because that's what it's socials to be social.

Tracy Hayes: That's the 

Taylor Allen: messaging is tracking very highly right now too, but [00:51:00] that also, you know, you As soon as you engage with those people, it'll keep your profile showing up to them. You know, if you've got that back and forth conversation, even if it was one message, all of a sudden they're like, man, this person keeps showing up.

Tracy Hayes: That's, it's a brilliant tip. If you're sitting on the couch at night and you're hearing the ping on Instagram or whatever, just go on there and say, hey, thanks for liking me. What did you, what'd you like? Just something short. Um, that, that, cause that's what they want. And that's, that's, that's brilliant. As simple as that is.

Tracy Hayes: Um, I don't think most people, you know, I, I, you know, have a lot of, cause obviously I have all the agents. I put them out on the Instagram page and I'll have people like, and there's some I go in there and look, especially if it looks like another real estate agent, cause I want to, you know, get them in the circle.

Tracy Hayes: Right. An agent I don't know who's liking the agent I had in front of me. Yeah. So that, that's, I'm going to start doing that. It's from 

Taylor Allen: likes, from story polls, from messages back. Um, yeah. You know, and that I kind of developed into that and realized, right, just like with the turn of social media and how it's grown, [00:52:00] um, different strategies have grown.

Taylor Allen: And so that instant engagement is a really big one. It keeps you in front of them. Um, and then people love that, you know, it's like, okay, so yes, I've, I've gained a little bit of a sense. Who you are through your videos, but now this person is talking to me. Holy crap. You know, so I was already following them and liking their content.

Taylor Allen: And now I feel like there's a personal relationship building. Yeah. 

Tracy Hayes: Um, tell us about the courses you created here. I did download the one free one and just, just browsed it here this morning to see what you were, what you, which is simple, 

Taylor Allen: but, um, and then, so my whole idea behind the courses, um, social realtor and social selling.

Taylor Allen: I was getting a ton of questions on how my business was booming on social media. My first year, I think my percentage of social media leads closed was 76%. Um, And then the rest was like referral and network. Um, and that was 8 million in my [00:53:00] first year. So that's exactly my tease for the course was like closing 8 million my first year into it.

Tracy Hayes: That's what that, that's what I said. When I saw that, I said, I got to say we got to talk about that. Okay. That's right. 

Taylor Allen: Your 8 million 

Tracy Hayes: secret. Right. And 

Taylor Allen: there's agents, you know, closing at 79 million, 30 million. Like what is 8 million? But in your first year into something completely new, building a completely new.

Taylor Allen: foundation for your business. Like that's huge in an industry where most people, I think last year, what was it? A lot of people struggled to sell one house. 

Tracy Hayes: Well, yeah. 49 percent sold one house or less. Um, 75 or 25%. Yeah. 75 percent of the agents sold six houses or less. Yeah. 

Taylor Allen: Yeah. So I mean, between that, um, and then between like my educational piece and not having to negotiate on my price because I see the value, it never comes up.

Taylor Allen: I mean, Hey My, you know, we've had a very healthy couple of years, um, but I had a lot of questions from new agents and [00:54:00] even existing agents that haven't utilized social media. Either they, they missed the boom of it or they're still trying to figure out how to put it into their business. And they know that it takes a lot of time.

Taylor Allen: Maybe they're uncomfortable posting stuff like that. Um, so I created this course. It's basically from the ground up, Um, the social realtor is tailored for real estate agents to help them build their business. It talks about everything from deciding whether or not you're going to use your personal platform for your business platform, dividing that, um, You know what platforms you can utilize and why so strategizing and utilizing a couple.

Taylor Allen: I mean, I don't even use every single platform. You'll see on my TikTok. I fell off of that very quickly. Social media can become very overwhelming. So it's all about how to conquer that and make it work for you using evergreen content, using recyclable content. Um, 

Tracy Hayes: repurpose is the worst, like the word I like to people don't realize how, you know, you sit there and spend hours creating video doesn't mean you can't show that same video six months from now, [00:55:00] 

Taylor Allen: especially if you're utilizing like evergreen or you're keeping like those clips.

Taylor Allen: I mean, I reuse some of the same clips, but I put them into different, um, position videos, you know, or different target videos. And so some of my, um, main ones that I focus on, honestly, Instagram, Instagram, um, repurposes to Facebook. And then I can also use that on YouTube shorts. Um, and YouTube shorts right now is trying to compete with.

Taylor Allen: Reels and TikToks and stuff. So it's perfect because they'll boost your content. And if you can make it evergreen, meaning like, yes, of course I have property tours where the address is specifically there, but evergreen content, meaning you're focusing on like maybe just the neighborhood, um, or like the educational piece of things, the process, stuff like that, um, it's repurposed and it doesn't matter at what time they're watching it in what year they're watching it, but it still is relatable.

Tracy Hayes: On, well, really any of those social media platforms and [00:56:00] the reels, they put, they have the area where you're, you know, saying something like, you know, I'm putting, I might say, uh, you know, uh, here's Taylor Allen, you know, top real estate agent, Ponte Vedra, Florida. Um, she's talking about social media, blah, blah, blah.

Tracy Hayes: And then I, of course I have a link directly to the podcast, right? How important is it to make sure you're filling out those description boxes? 

Taylor Allen: Um, I definitely think it's important. So now Meta and these platforms, they're changing things a lot. They're changing what they like, right? Right now, um, as a hot tip, they're really liking like the teaser hooks in the videos and then full form content in that caption.

Taylor Allen: Um, you're going to be able to write a lot more on Instagram reels. So it's like, don't do this one thing, you know, I was doing this until this really worked. And here's the secret, like little teasers, right? Because one, it keeps their video, your video rolling in the background, it gets replaced and [00:57:00] replaced.

Taylor Allen: And then they like that they're pushing it out more, but two, it keeps them on that page longer because they're reading through process. Whereas when everything is in the video might be too quickly cycled and then they're moving on. 

Tracy Hayes: Depending on the purpose of your Instagram reel. YouTube short, because obviously like you're saying that like Tik Tok, I think I was listening to somebody Tik Tok is really focused on, um, the time you're spending on it, right?

Tracy Hayes: If you actually, cause that's the whole thing of the hook line is to get them through the first five seconds or whatever of the, of the thing. And then at that point, you know, they stay on for five seconds, they're likely to stay on for and watch the whole thing. They got some, you know, analytics on that.

Tracy Hayes: But as far as, um, someone looking, you know, looking for homes, um, um, You know, you see obviously you got some Instagram videos where you're going through the doorway of the house. Like, Hey, here's one, two, three main street and you go in type of thing. Someone's not [00:58:00] looking for a home. Um, they're not really, you're not, you don't really have that a catchphrase like, Oh my God, you got to see the inside of this house, this is a disaster.

Tracy Hayes: Then people are going to stay on and watch. Right. There's no hook at the beginning of this. Those have a different purpose. Am I right? 

Taylor Allen: Yeah. Um, and I think that fluctuating your content is good too, especially as you're trying to find your footing in the social space. Um, and I understand what your audience wants from you because the audience will determine that it's going to show based on your views.

Taylor Allen: Um, And, and in your insights, what they actually want to see from you. I think overall, these platforms are made for short form content. And that's why like the quick hits. Go so much further than some of these longer videos. Most people do fall off after five seconds and if they're not completely hooked or there's no purpose for them to be there, then they're out.

Taylor Allen: The video could still do good, but are they really even getting to the juicy part at the end, you know? [00:59:00] And so I, you constantly have to reevaluate what you're doing in that space and change things up by trying different tactics. Um, You know, some people do just love looking at pretty houses. So I'll do simple tours.

Taylor Allen: Um, sometimes I am chatting to be more engaging and I watch, um, what trends basically, like I always like to say, I'm not consuming and producing, but I do consume for the purpose of understanding how the market's shifting. Um, and that market being social media, like what is Being demanded in those videos for the audience and being demanded in order to get higher view count because even if they're not local, again, you're getting referrals from all of these individuals that are seeing the nationwide 

Tracy Hayes: would, and you probably have a comment or take this way that you, which way you want to take it.

Tracy Hayes: But I think, um, my opinion, excuse me, what's like stuck right there, like right in my, okay. Um, [01:00:00] The, uh, the typical agent who's not like deep into social media as you are and, and, and understanding the algorithms and, you know, what we just talked about, that just needs to use it. Really just to be in front of their, just stay top of mind of their friends and family who are going to follow them because they're friends and family.

Tracy Hayes: They're going to, yeah, yeah, yeah. Um, but I mean, as a real estate agent, nothing like pierces your in the heart more than someone you've known for a while. And especially if you've been doing this business for a few years and have some success when a friend of yours, goes with someone they don't know, right?

Tracy Hayes: Because they forgot that you were in real estate type of thing. You know, how important is just even at the, cause I think this is the basic level of every agent, social media needs. It's just staying top of mind of that. They're, um, circle. 

Taylor Allen: And I think that's where video helps a lot because there's [01:01:00] ways.

Taylor Allen: To do that and remain top of mind like if you were to keep Your socials conjoined then you may feel the pressure not to post so much into real estate Which is why I did separate mine But if you are doing that and you choose to do that There's still ways to incorporate real estate and make a fun entertaining Video whether it is just a property tour or you at the house or you like on In the oceanfront condo, you know, are back by the pool of they've got or something.

Taylor Allen: It's like a little reminder of what's going on, but it's engaging content. Um, you know what, I kind of get sick of posts, posting or seeing, and I post this as well as just like the, um, just closed or new to markets, which it's great content. But if you're not posting anything in between, that's actually engaging.

Taylor Allen: How engaging is that really? Like it's one picture, one panel after another. It's, you know, maybe you're not even doing a carousel post where they get to see the house and they're like, Ooh, ah, and it's just like the face of the house and it's just so stale. Um, so I think even if you are doing that, again, I'm doing that too, but it's not all I'm doing.

Taylor Allen: I'm [01:02:00] incorporating a lot of personality. Personality. That's the word I was going to use. And that's what matters. So like, don't just add stuff like that to your personal page as a reminder because people are going to take a minute and be like, Oh yes, you see something on the house. Okay, but like you're providing some value.

Taylor Allen: Yeah, some fun to it when you can get on camera and do that and it and it takes time, especially for people that have not done social media because it is awkward for the camera. 

Tracy Hayes: Well, you know, I wanted to actually because we were talking about very early about being comfortable in front of the camera and I hear people do that all the time.

Tracy Hayes: And I was, you know, I was Talk to my wife. She's not a video person. Um, and she does not want to get it. She's in front of the camera, but obviously many people come on here are nervous because they've never obviously done a podcast before. They know I'm streaming it and it's going on there. But in reality, like we don't even know these cameras right now.

Tracy Hayes: I'm looking at it to make sure everything's going right. But you and I are talking and you don't even realize this is on. And that's to me, that that's like the first thing I tell you is just be you. [01:03:00] Um, and I'm Mr. Beast with YouTube. I've mentioned this before and his recommendation is do 100 videos and see where you're at at the end of the 100 videos because you have to start the journey.

Tracy Hayes: You have to screw up 

Taylor Allen: everything and don't get me wrong. I'm still sweating over here. But we power through. Um, but that's so true. And that's with everything. Like you're not good at something the first time you do it. Nobody expects you to be. Um, But if you and I've become so passionate about this and that doesn't mean I still don't sometimes retake my video three times or oh I don't like the angle that that was at like let me over critique it.

Taylor Allen: But honestly, if you can get to the point where you stop, you're always your hardest critic, stop overthinking what you're doing. Um, and yes, you should do it a hundred times because the first time that you put together a script for a listing or a buyer, like I know that you stumbled through that and you probably still do if you're not doing it every single day, like you're [01:04:00] not going to just Walk on pro field and MLB and like, hit some home runs.

Taylor Allen: Like you're going to, they're going to hit the ground there. You're going to have people diving for a minute. Um, it takes time. And so, 

Tracy Hayes: but would you agree your, your friends and family who are your primary. The people already know you are your primary followers. Oh, they're the worst 

Taylor Allen: though. 

Tracy Hayes: But, but they love you no matter what you do.

Taylor Allen: Yes. You know what 

Tracy Hayes: I'm saying? They know your imperfections. 

Taylor Allen: Yes, they do. Um, so. So it should be, I guess, so to your point, it should be easier if you were closing to family before you start to, but honestly, you know, I kind of, Go the opposite direction on that. 

Tracy Hayes: For me, 

Taylor Allen: it's always been easier performing, singing, all that stuff in front of a room full of hundreds of strangers than it has been for me in front of my siblings, my husband.

Taylor Allen: He's like, why won't you sing in front of me? I'd rather stand in front of a thousand people. Um, [01:05:00] so I mean, maybe that's different for other people, but for me, actually, it is easier. For people that maybe don't know me. 

Tracy Hayes: Well, I think everyone's worried about the feedback, but I guess, you know, none of us are perfect.

Tracy Hayes: We are who we are and our uniqueness, and you just got to just, you just got to do it. I always say, if someone's got 

Taylor Allen: that much feedback or that much commentary, then they need another job. It's just going to keep them a little bit more busy because I don't have time to watch people like that. 

Tracy Hayes: Um, turn over to, on the same subject of, of, well, YouTube is not necessarily always called social media, but they went to the shorts.

Tracy Hayes: They've got shorts. How much of your content are you bringing in, you know, to me, like we talked about pre show, YouTube is a library and someone's on Google and they're searching, your YouTube videos are going to pop up if it's part of the search mechanism. So if you're dropping, Those, uh, walkthroughs that you're doing that you've got on Instagram and dropping them.

Tracy Hayes: If there's less than 60 seconds dropping them into YouTube, they're going to pop up [01:06:00] somewhere in a, in a search and obviously video, you know, Instagram is different and no one goes in. I don't know. Does anyone go into Instagram and put, Hey, I'm looking for homes in Northeast Florida? 

Taylor Allen: Yeah. The search is different in Instagram and that's where like the tags, the audio, um, um, the And then what you are putting in your caption, because it doesn't like it when the caption isn't related to the content.

Taylor Allen: So something in there is reading that. But, I mean, YouTube is so underutilized too, honestly. Um, and I think it was intimidating because it was always long form content. Like, I always wanted to do YouTube, um, and I've really started running with it again now. Post babies because it's a lot to keep up with, um, for anybody, even somebody that knows social media.

Taylor Allen: Um, I was using it for long form content. So I got really excited about. the shorts because you can repurpose that content rather than recreating or formatting it in a way that is not meant to be formatted. You know, the long form versus the vertical versus horizontal videos [01:07:00] and like, you know, It's just, it's not as good when it's transcribed that way.

Taylor Allen: Um, you know, you want to use the platform for what it's meant for. So shorts for me, it's a really easy way to repurpose that content and reach a whole new audience. And then of course you can use that for different kinds of advertising links because Instagram is not Instagram and Facebook are not going to like you posting links and diverting from their platforms.

Taylor Allen: So in YouTube you can utilize that. 

Tracy Hayes: You just gave me, you just opened up to something I never thought of before, but it's, uh, it's. It's obvious, you know, you want to show people, especially if you've been doing this a while, you've got sales, where's a space that they can go to and say, Oh, look at all these sales that they've done.

Tracy Hayes: Or, you know, look at all these houses. At least they remember now you can go and scroll down through someone's profile page on Instagram and go, Oh, you know, here's boom, boom, boom, boom, boom. And I'll have all those different things, but most, I don't know. Um, I guess if someone's really like me getting your background, I'm scrolling down through that, but the average [01:08:00] person isn't.

Tracy Hayes: But on YouTube, when you pull up someone's YouTube channel, it says, Hey, they've got. X amount of videos and you've got all these shorts it it's it's your your whole display of everything you've done is filed away right there in front of them to choose whether they want to do the long form or the short form but they don't even have to click on the videos just seeing that they're there is another just another way to give you credibility that you're doing stuff you 

Taylor Allen: get a lot of validation through doing that and then um You You know, people do business with people that they like.

Taylor Allen: So social media is just another tool for people to know you, to like you, to trust you, and for you to convert them. So why wouldn't you use a free platform to accelerate your business? 

Tracy Hayes: Um, We dabbled a little bit on, on the, on different brokerages. You, you've tasted some brokerages. Yeah, took some nibbles, some appetizers, I guess, more or less.

Tracy Hayes: Um, [01:09:00] as you have, I think you have a, you have a different attitude or, I don't know, mindset, whatever you want to call it, on what the brokerage should offer. I always want to know, you've been in the business, you know, three and a half years now, roughly three years, right? Two thousand twenty four, 

Taylor Allen: September 1st, 

Tracy Hayes: um, your girlfriends, I'm sure have asked you many times, you know, what's the B Roller.

Tracy Hayes: How important is it to really go out and search out you've you've obviously have some experience you could tell you a little bit But to go out and actually have coffee with an agent that it's at that brokerage because the broker is gonna tell you There were all the you know, they're gonna let you know, let's say they're lying to you, but it's like an interview, right?

Tracy Hayes: Yeah, I mean they get everyone's got the greatest training and the greatest technology. Okay, so all right You, you've got that. Great. Thanks. Let's talk about the other stuff. Cause that's what we really. 

Taylor Allen: So I think like with brokerages, I've never been fearful of transitions because I've never really focused on what the broker can offer [01:10:00] outside of like understanding what the market demanded of me and what I needed to be able to be capable of doing, um, or keeping money in my pocket because with real estate, a lot of people don't understand there's upfront costs when they're first getting in for new agents.

Taylor Allen: I think new agents, um, are in such a tough position because they really don't know who to go to that they can trust unless of course a friend or a family member has already been in the market. 

Tracy Hayes: So when they have credibility, right? Right. 

Taylor Allen: Because they're hearing from all these brokerages, Oh, more money in your pocket or Oh, we'll give you leads or, um, this, that or the other, right?

Taylor Allen: They don't understand like, Okay, well, did you get into real estate to kind of, again, there's, and this is said loosely, but make your own schedule.

Taylor Allen: You know, so why do you want to go sit at a desk and not be able to have appointments or face to face meetings with clients until after five? You know, you, are in control of your [01:11:00] business and you're not even like working for that brokerage, but you are representing that brokerage. Um, and in my opinion, you need to make them work for you.

Taylor Allen: Um, they wouldn't have those sales without you and you're paying a split on top of that. So different brokerages offer different things. And I've referred a lot of new agents or agents coming into the Florida market to specific brokerages that met what they needed. Um, And I think that's a big thing.

Taylor Allen: Like, are they completely new, um, to the industry and what kind of help are they going to need? Are they juggling multiple positions or are they going all in on this? How much time can they dedicate? What's going to be helpful to them? Is it going to be the systems and processes that are in place? Is it going to be the in house training that's there?

Taylor Allen: Who do they have, um, as a mentor potentially? So that's a lot of stuff to consider, um, Um, And I think, you know, I got in with a fantastic, um, agent and friend, Idris Rahimi, who I hit the ground running with, and I was able to shadow him. And I [01:12:00] never utilized a brokerage. I think I made my first call to a broker in the last month, um, over a situation with a client.

Taylor Allen: related to me, but, um, so, you know, I haven't really utilized them or any of the systems that they've put in place. It's a really all falling back on me. 

Tracy Hayes: Well, you mentioned mentor there. You had somebody when you got in, how important was that in the, the, You know the quick start that you've been success that you've had 

Taylor Allen: I think that was a monumental So I mean a lot of the times the brokerages brokerages With an owner that has never sold a piece of real estate Um, I think that who you tie yourself to is so like who you're around in business, but, um, looping my name in with him, but really just his work ethic overall, um, his business ethic, the way that he treated clients.

Taylor Allen: Um, so it helped me not only understand the process, um, of contract to closing and like how we get through [01:13:00] that, because that's pretty simple to learn. Um, you know, that's not all that difficult once you do it a few times, you know what you're talking about, but it's how to adapt in a changing market. You know what?

Taylor Allen: What other resources you can use to change? How do you get creative? And we stuck together for quite a while and we did that for each other, balancing ideas off of each other. If we had a client where we're like, okay, this is the market in this city. neighborhood. Like what can we do to be creative? And I think it's so not only fun, but great for your business, especially starting out to partner with someone seasoned, but also if you can bring something to the table, he wasn't into marketing or, um, you know, some of those facets that I was into.

Taylor Allen: And so we made a great partnership for a long time. Um, and it was key and, um, having my business take off as quickly as it did. 

Tracy Hayes: So he did business the way, even though you may not have actually thought about it, but he was doing the business the way that fit you as well. Would you agree? [01:14:00] Was he, he was, uh, your mentor, You know, as we use the term took the bull by the horns, that was natural for you.

Tracy Hayes: You like, yeah, I, that's the way I want to, I want to run the show. 

Taylor Allen: Well, I kicked back a couple of times. That's where we kind of work together and transition things. Cause he is very, um, by the book and the way that he was taught was always that one brokerage. It wasn't until the bouncing around that I came into the picture.

Taylor Allen: Um, so there was a lot of like, Okay. Your, your morning, like this is how your morning goes, your time blocking. This is what happens, which is, is all great too. You need to run your calendar. Your calendar can't run you the same way. You don't want clients running, you know, the way that you do business, but no, we actually really developed a lot of that together too, I think, but it was, Definitely his, um, knowledge of the industry and overall, I just really respected the way that he did business and how he treated his clients and really everybody that he engaged with.

Tracy Hayes: Well, I think you, you, every [01:15:00] transaction is different. Like every loan I do, everybody makes their money differently, whatever. They got this in their credit or whatever, every house that you walk and you want to represent, not only is the buyer or seller different, but Being human. Every house situation is different.

Tracy Hayes: Every problem that might be with the house, uh, those are all changing constantly and would you agree that the, I, I'm just reading into your mentor and any new agent coming in to get that mentor, be, get yourself with someone who's seasoned, who has played the game enough times. They've seen the other plays that, it.

Tracy Hayes: The next play isn't a big deal, even though there might be something new because you can relate to it back three years ago. You know what? I had a similar situation to that. This is how we want to, you know, handle it, or this is how we should negotiate it. And then gives you a broader spectrum because I think a lot of people get in the industry and they're, they're, they only know what they know.

Tracy Hayes: They don't know what they don't know. And being with that mentor, um, you know, not only gives you the confidence that, Oh, I have a problem. We call [01:16:00] my mentor. They probably worked with that. I'll get an answer here in a minute. Okay. You know type of thing that confidence there, but just when you're having shop talks water cooler talks that you're expanding your your Your horizon of real estate.

Tracy Hayes: Yeah, 

Taylor Allen: because 

Tracy Hayes: it's very large. 

Taylor Allen: Yeah. 

Tracy Hayes: Yeah, 

Taylor Allen: and you have to be so creative. I mean You know, like you said no transaction is ever the same so that probably did help with never having to contact the broker because Honestly, a lot of brokers aren't involved in the day to day and they are more transactional.

Taylor Allen: So I'm not speaking for all of them, but a lot of them are. And so if you pick up a phone and ask them a question, they may not even be the best person to ask. I think I'll take my broker. This is why real estate gets a bad rep. Yeah. Even the agents are that way. And we fight a lot of stuff on the daily to, you know, fix and maintain our reputation.

Taylor Allen: Um, and so I think partnering with somebody that did have that, have the same mindset as me, the same goals as me, um, you know, we've still talked about [01:17:00] future plans in the real estate space. I think that was very key. And, um, expediting and growing my business as 

Tracy Hayes: quickly. So girlfriend comes use I'm going to join real say how can they find What do they need to do?

Tracy Hayes: Because not, not only, they not only, they might not get lucky. Um, to me, I don't even know if this mentor was the first person you really talked to and you just, you guys just, you know, you know, got together and just click, um, they may have to go and try to find someone who does business. How important is it to these top level real estate agents, at least the ones I've had in front of me, are.

Tracy Hayes: are all welcome to go have coffee with you. And even the best brokers will tell you to go talk to other brokers, you know, um, you know, the ones that have the best reputations in town, that it's important pre business to not, you know, get your license. We understand that you're doing that, but while you're doing that, go have some coffee appointments, go talk to actual agents and, and really, I don't think a lot of them know what to ask is probably why that's why I try to educate them with this podcast a little bit.[01:18:00] 

Tracy Hayes: Hearing what you guys say is The real question is how are you doing business? Because every agent does business a little bit different than the one next to them. 

Taylor Allen: They do and you hit the nail on the head. They don't know what to ask which is why a lot of them get trapped at brokerages with fine print.

Taylor Allen: Or, you know, splits that don't make sense, but without offering what they need. So they don't have that help. And then they get around agents that maybe aren't willing to do that. I mean, that takes a lot of time. And if you have someone seasoned, that's doing work, they might not have time for those phone calls and stuff.

Taylor Allen: So you have to find someone willing that has that expertise and that knowledge to bring you under their belt. And I think there are a lot of those, like the longer I've been in, you know, now I'm surrounded by like the. Top producers of Northeast Florida. I mean, they have all asked to go get lunch and coffee.

Taylor Allen: Um, and I think that happens when someone is truly passionate about what they do too. I'm always more than happy to talk shop social media because I get super excited about it. Um, and real estate too. Like I can't [01:19:00] tell you, I think I've referred five agents in the last six months. Two brokerages. Um, you, I 

Tracy Hayes: mean, you should be your own exp or LPT, right?

Tracy Hayes: yeah. But as 

Taylor Allen: long as they're in a good spotted Yeah. Um, never really , 

Tracy Hayes: but I imagine you, because you either knew them, so you knew some something about 'em or asked 'em some questions about, so you I went from 

Taylor Allen: out of states. Yeah. Yeah. Some new agents and just understanding what they need and I could share with them, you know The positives that I found, um, despite me having transitioned even from my last brokerage i've sent So many people over to them because I think what they have set up is phenomenal and the the two brokers At hair and real estate are just incredible.

Taylor Allen: So And they know my stance on them as well. And obviously I have personal. We love her and we've given her and I give her an 

Tracy Hayes: attitude. Kristen is, uh, as always on and cat on the social media. Yeah. 

Taylor Allen: They're doing great things. Um, [01:20:00] and, and my business just shifted a little bit. So I had that conversation with them, but.

Taylor Allen: You know it is about what they don't know and they don't know what to ask and that's the same for the clients too So I think you know, 

Tracy Hayes: sometimes it's just sitting down with experienced agents asking what should I be asking? 

Taylor Allen: Yeah, 

Tracy Hayes: that's that's really the question 

Taylor Allen: They don't know what to ask, right? Yeah, um, and I have had actually like two clients ask me that on the sales side too and i'm like, well, that's that's awesome Well, let me tell you and so honestly a lot of my content when I was starting out too was all about You Interview your agent and that can be said for new agents coming into the business too, or even before they jump in because I saw a lot of agents get in about the time I did that quickly got out.

Taylor Allen: They didn't know what they were getting into. They didn't understand it. There's a lot of misconception about what it actually takes to be in real estate. And so I think interview, um, which I never did. Maybe I would have made a little bit, a little bit less jumps, but it takes a lot to move your license to and reset up and get acclimated with new [01:21:00] systems.

Taylor Allen: So I think interviewing, Um, like you said, not only the broker, because it can be smoke and mirrors, but the agents that are there, like, are they truly happy and are they speaking to you from a place of they're not getting a back end, you know, stipend for bringing you into the agency too. 

Tracy Hayes: Right. Well, you know, they have a challenge, uh, the broker, uh, or team lead, right?

Tracy Hayes: They got to stay out in front of their people. And you know, I, I hear this thing sometimes where people, Oh, I don't, You know, I'm a non competing broker. I don't, I'm not in production anymore. Well, talking to you and I'm on your side. Well, okay. So how active are you involved in the real estate industry?

Tracy Hayes: And now, I'm going to do a call out to Howard Flaschenhofer at Roundtable. He's very active in what's going on, uh, as, uh, much as from a legal standpoint, he's involved at the board, he's, you know, out there, he can make, uh, legit statements about the NAR settlement and that kind of things. And he's, he's out [01:22:00] in front and he's leading.

Tracy Hayes: So an agent has confidence going, or some of these guys. They were in production now they get this group and now they feel like hey I can take the day off and they're not staying active in the industry and being a leader, not only in the office but also as we know now especially in our lawsuit how important it is now to be a donator at RPAC, you know, be involved in the local boards to stay abreast of the industry because these guys are out here, how Making decisions that might affect your business.

Tracy Hayes: Exactly, and even 

Taylor Allen: if you're not in our space, right? You know that there have been crazy changes since 2020. And so, to keep up to date with that, um, and keep your mind basically in top shape, you know, you have to stay practicing, you have to stay educating yourself to be able to properly serve your clients or your agents.

Taylor Allen: So, to that point, like, I really hadn't ever utilized a broker. Um, And I had a good partner I could lean on and if he didn't know, we figured it out together. [01:23:00] It was never like a phone call to the broker. So I think that in my opinion, that sales pitch about, Oh, you can call me for anything. That's not really needed.

Taylor Allen: Like find somebody that is actively in the industry, doing what you want to do, that you respect how they're doing business, what they're doing, you know, how they're running everything, the things that are important to you and how they built it and shadow. 

Tracy Hayes: Right. Um, I've about covered everything here. We haven't talked about anything you want to add.

Tracy Hayes: Is there anything, uh, anything, you know, just to call out, um, you know, uh, you know, why should people be using Taylor for their real estate needs? 

Taylor Allen: Yeah, well, um, I'm going to just say that nobody will work harder for you than I will. I have been, Running circles since 2020, um, back to back pregnancies, never stopped working, answering phones while in labor.

Taylor Allen: That's actually how I closed one deal for a client that was on tour. I was like, I can tell you right now, nobody else is going to meet me. 

Tracy Hayes: [01:24:00] You made a statement a few minutes ago, you run a phone deal at 10 o'clock last night. And I, and I try to make it a point on the show because of the NAR settlement. I really think, you know, they got a journal in your gift bag there.

Tracy Hayes: Like I think agents should be writing down every. They interact just like a lawyer is tracking their time because, uh, I, and, and because I think it will create some social media reels, like, Hey, you know, and share with people that, Hey, you know, you know, maybe after the deal's done, you don't necessarily want to do it like today, like, Hey, I was talking about this client cause they're going to divorce.

Tracy Hayes: And we had to, I was consoling the wife or the husband last night at 10 o'clock at night. Cause those are things that have real estate agents are doing on a daily basis. this at 8, 9, 10 o'clock at night when they should be, you know, I'm assuming your kids are asleep by then, but by that time you want to be like shut out, right?

Taylor Allen: It's, it's crazy. And some days are just like that, you know, and I do love what I do. And last night my daughter didn't get to bed till late either because she thinks when daddy puts her to bed, it's playtime. But, um, It is. I, [01:25:00] and I think a lot of the people that will go around and you will hear it time and time again, like we make too much money or there's no value.

Taylor Allen: I'll sell by myself. Like, aside from the obvious facts of the platforms that we have access to, because there are a lot of agents that will just throw it up on the MLS. And I strongly disagree with that. Um, there's a lot more that you can do. It's strategy. It's not luck. And so. We have to constantly fight and work and provide that value to our clients.

Taylor Allen: And, um, you know, that's something that we take on in this industry. We work for ourselves. So you can work as little as you want, um, and make as little as you want, or you can give yourself a raise at any time. And that doesn't mean, you know, usually most of my deals are like obstacles come when I'm on my one vacation for the year.

Taylor Allen: And that doesn't mean I can just, you know, You know, that's part of the business that I took on, but I love it. 

Tracy Hayes: Yeah. That's Murphy's law. As soon as you get on the cruise ship, that's when the phone starts ringing.[01:26:00] 

Tracy Hayes: That's what I, that's what we do. We got to get off shore. That way the phone doesn't work. Taylor, I appreciate you coming on. Um, I definitely, I definitely would love to. For you, even, even if we just got on sometimes virtually for 15 minutes, you've got some new social media tips, you know, promote people.

Tracy Hayes: If you're, I'm assuming you're, you're probably adding and, and adjusting some of the things as how much social media is changing and updating your materials as well. So No problem.