Savannah Dougherty: Mentor, Top Of Mind and Relationships

A 22-year-old real estate agent who acts professionally and has the consistency to build a strong and successful business is a rare sight. But that’s exactly who Savannah Dougherty became after trying her luck in multiple professions during her youth until she found her vocation as a real estate agent.

Savannah Dougherty is a realtor at Sotheby’s International Realty who, after having studied dental health and radiology, came into the real estate world to turn it upside down. At a young age, she was listed as one of the top real estate agents in Greater Jacksonville by the Jacksonville Business Journal, and, by 2022, with only 6 years in the industry, she had already built a 20-million-dollar business.

Tune in to this episode to learn Savannah Dougherty’s secrets to success.

[00:00 - 14:20] Savannah Dougherty: From Nannying to Real Estate Agent at 22

• Savannah Doherty is a top-performing realtor at  Sotheby's International Realty, who began her career in real estate at just 22 years old. 

• She jumped into real estate after studying dental health and radiology, two careers which she left due to her scoliosis and not being satisfied. And she grew to be listed as one of the top real estate agents in Greater Jacksonville and grew a 20 million-dollar business. 

• Savannah believes in the importance of mentorship and sees real estate as a people business. 

[14:20 - 28:12] The Importance of Education and Staying Top-of-Mind

• Succeeding in the real estate business requires mastering a wide range of skills to dominate the various steps of a transaction. 

• Agents should set aside time to educate themselves on changes in laws and practices in real estate.

• It’s important to keep in touch with past clients and prospects and use social media to stay top-of-mind, although social media can be outsourced. 

[28:12 - 48:59] Relationship Building and Mentoring: The Keys to Success in Real Estate

• Hiring a Transaction Coordinator (TC) to take care of everything from contract to close was a vital step for Savannah and many other agents.

• Learning from mentors, doing “Ninja training,” and educating yourself with podcasts are important to improve as an agent every day. 

• Best service includes constant communication and updates so clients don't feel in the dark.

[48:59 - 01:08:25] Dealing with Difficulties and Approaching Them Professionally 

• Communication and a sense of urgency, and collaborating with other agents are key when dealing with transactions, which includes finding solutions before delivering bad news.

• It is important to find the right brokerage that matches an agent's business style.

• Agents need to understand that they are self-employed and what that entails.

• The most important value a broker can provide is being available to answer questions and provide advice in a timely manner.

Quotes:

"It really is all about the confidence. Being a young, newer agent and being on your own is scary. But I felt like that definitely helped me succeed." - Savannah Dougherty

"When you’re a young woman in this business, people look at you, and they don’t see you as a professional, but that fueled a fire in me to prove what I was capable of." - Savannah Dougherty

"Luxury is not necessarily a price point. We give white glove service to all price points." - Savannah Dougherty

To make contact with Savannah Dougherty, do business with her, and make her a part of your network, be sure to visit her business website and social media:

Savannah’s business website: http://www.savsellsrealestate.com

Instagram: https://instagram.com/savsellsrealestate

Facebook: https://facebook.com/savsellsrealestate

YouTube: https://youtube.com/@savsellsrealestate

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