Sara Gentry: Leveraging Social Media In Real Estate

How can real estate agents effectively use social media to build their brand and attract clients without feeling overwhelmed?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Sara Gentry, a dynamic real estate agent with a background in social media management. With over a decade of experience in digital marketing and nearly three years of real estate success, Sara shares invaluable insights on how agents can harness the power of social media to grow their business. She discusses the importance of consistency, storytelling, and engagement, highlighting how even new agents can make an impact without spending a fortune on advertising.

Sara also reflects on her journey from California to Jacksonville, her transition from social media consulting to real estate, and the lessons she has learned along the way. She and Tracy dive deep into practical social media strategies, including the importance of video content, authenticity, and using analytics to optimize reach. Whether you're new to the business or looking to refine your social media presence, this episode is packed with actionable advice to help you elevate your real estate game.

What’s the biggest challenge you face with social media marketing? Share your thoughts with us in the comments or on social media!

Highlights

00:00 – 09:31 Sara Gentry’s Journey into Real Estate

• Transitioning from social media manager to real estate agent
• How marketing experience shaped her real estate career
• Early challenges in navigating the industry
• Learning from top agents like Stevie Hahn
• The role of mentorship in her success

09:32 – 16:59 Social Media Strategies for Real Estate Agents

• Why social media is essential for realtors today
• Free marketing vs. traditional advertising methods
• Engaging storytelling to attract potential buyers
• The importance of video content in building trust
• Overcoming the fear of being on camera

17:00 – 27:44 Optimizing Social Media for Maximum Engagement

• Integrating personal and business social media accounts
• The difference between Instagram Stories and Grid posts
• Boosting posts: When it’s worth the investment
• How Facebook targeting helps attract the right audience
• Understanding social media analytics to improve reach

27:45 – 37:32 Branding and Lead Generation through Social Media

• Establishing credibility through consistent content
• Avoiding the “secret agent” syndrome
• The role of social media in the lead nurturing process
• Converting social media interactions into real estate clients
• The power of local and community-based content

37:33 – 47:59 Overcoming Real Estate Challenges

• Building confidence as a new agent
• Asking the right questions and finding reliable mentors
• Handling tough negotiations and objections
• Dealing with unexpected real estate hurdles
• The importance of adaptability and creative problem-solving

48:00 – 01:25:07 Real-Life Case Study: A Property Mystery Unraveled

• Uncovering a seller’s septic system misrepresentation
• Navigating property disclosures and due diligence
• Working with JEA to resolve billing confusion
• Managing buyer concerns during contract periods
• The importance of thorough property inspections
• Conclusion.

Quotes:

 “Don't flood your stories with it. Your stories are to nurture people already following you. Your grid is your public resume.” – Sara Gentry

 “You have to show up on video. People want to know who you are before they trust you with a transaction.” – Sara Gentry

 “Social media is a free marketing tool, but it's only as effective as the effort you put into it.” – Sara Gentry

 “The goal isn't just to sell—it’s to stay top-of-mind. Social media keeps you relevant and builds relationships over time.” – Sara Gentry

To contact Sara Gentry, learn more about her business, and make her a part of your network, make sure to follow her on LinkedIn, Instagram, and Website.

LinkedIn: https://www.linkedin.com/in/sara-gentry-419410168/

Instagram: https://www.instagram.com/sarajessicag/

Website: https://saragentry.904homeguide.com/

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Are you ready to take your real estate game to the next level? Look no further than Real Estate Excellence - the ultimate podcast for real estate professionals. From top agents and loan officers, to expert home inspectors and more, we bring you the best of the best in the industry. Tune in and gain valuable insights, tips, and tricks from industry leaders as they share their own trials and triumphs. Whether you're a seasoned pro or just starting out, a homebuyer or seller, or simply interested in the real estate industry, Real Estate Excellence has something for you. Join us and discover how to become a true expert in the field.

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