Matthew Manyak: Double-M Digital

They say a picture is worth a thousand words, and a video is worth a million. This is why, in professions like real estate, where leads and networking are essential, video creation can be a game changer.

In this episode of Real Estate Excellence, we were joined by Matthew Manyak, a professional videographer, content creator, and the founder of Double M. Digital. Matthew has made an incredibly successful career by boosting the views and engagement of real estate agents through top-quality videos. Although, as he says, videos are much more than marketing. 

Tune in and learn how quality video content can take your real estate game to the next level.

[00:00 - 14:06] Explore the Possibilities of Videography with Matthew Manyak

• Matthew Manyak is a professional videographer, content creator, and digital marketing specialist who has worked with various brands and real estate agents, and he’s the founder of Double. M Digital.

• Video has many more uses than just marketing, and most creators and agents don’t use its benefits to the fullest. 

[14:06 - 27:30] Leveraging Content and Videography Across Multiple Platforms

• Repurposing content across multiple platforms is the best strategy for brand awareness and long-term search.

• Adding value through entertainment or education is important in social media.

• To stand out in a saturated market, it is important to create a brand and visually communicate the customer journey.

• Matthew Manak offers services such as photography, Instagram reels, YouTube shorts, commercials, podcasts, and local guides.

[27:30 - 41:02] Why Going the Extra Mile Through Video is Worth it

• The full potential of video is reached by thinking outside the box for target audiences. 

• Entering other people's circles by mentioning them on social media.

• Building a sales funnel that caters to the target demographic.

• Video can portray you as an authority in your field and allow you to build connections and networks. 

[41:02 - 54:14] Creating an Emotional Connection Through Video

• The best video content is the one that is able to create an emotional reaction from its audience. 

• Using audiovisual assets and powerful editing to create an emotional connection with the viewer.

• finding your own voice as a creator is essential to be able to develop an emotional bond with audiences. 

[54:14 - 01:07:17] Tips for Creating Reels and Leveraging Artificial Intelligence

• Artificial intelligence can be used as a brainstorming tool for topics.

• Experts recommend posting multiple times a day to keep the machine going.

• Shoot 12-24 reels in 3-4 hours for agents to post every day or every other day.

• Scripts should be prepared ahead of time to save time and cost on-site.

[01:07:17 - 01: 25:58] Outsourcing and Using Every Tool at Your Disposal

• Quality is better than quantity when it comes to views, so it’s not how many people watch your videos but who watches them. 

• Fast cuts, different camera angles, and special effects can keep people's attention.

• There are many easy-to-use tools to make great videos, but hiring someone who knows the market can be a good idea. 

Quotes:

"It's just a matter of identifying where you want to go and what you want to do and taking it from there." - Matthew Manyak

"Consistent content is king. You have to be consistently posting videos, consistently posting content, and consistently being active. That's where the credibility comes into play." - Matthew Manyak

"A picture's worth a thousand words, and a video's worth a million." - Matthew Manyak

Stay in touch with Matthew Manyak, do business with him, and make him a part of your network by visiting his business page:

wwwmatthewmanyak.com

If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all 

powered by content creation!

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Are you ready to take your real estate game to the next level? Look no further than Real Estate Excellence - the ultimate podcast for real estate professionals. From top agents and loan officers, to expert home inspectors and more, we bring you the best of the best in the industry. Tune in and gain valuable insights, tips, and tricks from industry leaders as they share their own trials and triumphs. Whether you're a seasoned pro or just starting out, a homebuyer or seller, or simply interested in the real estate industry, Real Estate Excellence has something for you. Join us and discover how to become a true expert in the field.

The content in these videos and posts are for informational and educational purposes only. The information contained in the posted content represents the views and opinions of the original creators and does not necessarily represent the views or opinions of Townebank Mortgage NMLS: #512138.