Leveraging Instagram For Real Estate Clients: Sofie Gordon

Have you ever considered how blending your personal and professional lives can lead to extraordinary success in business?

This episode features an engaging conversation with Sofie Gordon, a highly successful real estate agent from Jacksonville, Florida. As a leading figure at Gordon + Co, she's part of a team of top producers in Jacksonville, renowned for their modern marketing and sales strategies. This award-winning team is dedicated to providing exceptional 24/7 service to sellers, buyers, and investors. Ranked as the #33 agent out of more than 11,000 by the Jacksonville Business Journal, Sofie's expertise extends beyond traditional real estate transactions. Her involvement in over 80 home flips showcases her invaluable knowledge in real estate and renovations, emphasizing that partnering with the right expert truly matters. 

Sofie's journey in real estate is marked by her innovative approach to building relationships and leveraging social media, particularly Instagram, for business growth. She emphasizes the importance of personal connections, sharing how she integrates her social life with her professional work to create a strong network of clients who often become friends. Sofie's strategy includes hosting social events, connecting people in her network with each other, and maintaining consistent communication with her contacts.

Listen to this conversation if you are interested in making your business more personal.

[00:00 - 22:13] Building Relationships Beyond Business

• Sofie talks about her journey from a marketing background to a thriving career in real estate, including the challenges and opportunities she encountered

• She highlights the importance of personal relationships in her real estate career, emphasizing how blending her social life with her professional life has been crucial to her success

• Building strong relationships with your clients and turning them into friends solidifies their loyalty and trust in your professional capacity

• She also shares her success with leveraging Instagram for business growth, demonstrating the potential of social media in attracting and engaging clients

[22:14 - 41:21] Branding with a Personal Touch

• Sofie discusses the varying importance of brokerage brand recognition, noting older clients often value the backing of a reputable firm, whereas younger clients focus more on the individual agent's presence and personality

• She emphasizes the significance of personal branding in real estate, highlighting how her individual approach and energy attracted her to Keller Williams and contributed to her success

• Sofie illustrates the art of transitioning from a real estate agent to a friend by planting seeds early in the relationship and naturally evolving the connection beyond just business transactions

• The value of being in an encouraging, collaborative environment at work, such as the one provided by Keller Williams, is underscored as key to Sofie's career development

• Sofie touches on the 24/7 nature of real estate, blending work with her personal life, and how being genuinely interested in clients helps in building lasting relationships

• Through consistent communication, Sofie aims to ensure her name is regularly seen by clients, leveraging various marketing strategies to stay top of mind

[41:22 - 01:20:38] Navigating Real Estate with Strategic Relationships

• Sofie adopts a collaborative approach with other agents, regardless of their experience level, understanding that teamwork is essential for successful real estate transactions

• Utilizing a client-centric strategy, Sofie focuses on ensuring both buyers and sellers are satisfied by working towards common goals with other agents

• Sofie reflects on lessons she learned from some of her memorable real estate transactions

• Sofie underscores the need for hiring support staff like a transaction manager or operations manager early in one’s career to complement personal strengths and weaknesses

• She stresses the significance of cultivating strong partnerships with lenders and insurance agents to provide better service and education to clients.

• She also advocates for the use of technology and outsourcing to streamline business processes, allowing more time for client interaction and relationship-building

• Maintaining a client-centric approach is key, as Sofie prioritizes direct involvement in important aspects like contract writing and client meetings to ensure quality service

• Analyze your business, see what has been working, and focus on what you’re good at

Quotes:

"When you develop that relationship beyond just transactional, it's really, really hard for people to step out and work with another agent because you're friends.” – Sofie Gordon

“Whenever I leave an interaction with a client and I learn something new about them, I put it into my CRM. I don't just have their name, email, or phone number in there. I know what they like and what they're interested in and what their kids' names are, all that kind of stuff.” – Sofie Gordon

“You should turn this into a career you love not one that you dread waking up to.” – Sofie Gordon

To contact Sofie Gordon, learn more about her business, and make her a part of your network, make sure to follow her on Facebook and Instagram and visit their website.

https://www.facebook.com/sofie.rottinghaus 

https://www.instagram.com/sofiegordonrealestate/ 

https://gordonandcorealestate.com/ 

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