Jeanette Langford: CEO of the St Augustine St Johns Board of Realtors

How can real estate boards build trust and enhance value in a changing industry?

In this episode of the Real Estate Excellence podcast, host interviews Jeanette Langford. Jeanette Langford is the Chief Executive Officer of the St. Augustine & St. Johns County Board of REALTORS®. Before assuming her current role, she was the Vice President of Professional Services at the MIBOR REALTOR® Association in Indianapolis, a position she held since April 2015. Jeanette has an extensive history of involvement with the National Association of REALTORS® (NAR), having served on numerous committees and currently holding a position on the NAR Professional Standards Committee.

Prior to her tenure at MIBOR, Jeanette was the Director of the Indiana Real Estate Commission, the Real Estate Appraiser Licensure & Certification Board, and the Home Inspectors Licensing Board. Her career with the State of Indiana spanned 21 years, during which she held various significant positions.

Jeanette shares her extensive experience working her way up through various positions with the Indiana Real Estate Commission and the Mid Indiana Board of Realtors before her current role. Jeanette discusses the challenges and importance of establishing trust in workplace relationships, her strategic vision for the board, and her ongoing efforts to enhance member value. She also highlights the implementation of a new membership portal and the introduction of a leadership program aimed at bolstering professionalism and success among realtors.

Tune in to this episode as Jeanette to get an inside look at the responsibilities of a real estate board CEO and the key initiatives underway to support real estate professionals!

Highlights

00:00 - 06:28 Jeanette Langford: CEO of the St Augustine St Johns Board of Realtors

·        We welcome Jeanette Langford to the show!

·        Jeanette shares her extensive background in real estate.

·        Her previous roles with the Mid Indiana Board of Realtors and the Indiana Real Estate Commission.

·        Working her way up through various roles over 21 years.

·        The challenges and politics of working within state organizations.

·        Her personal motivations, and her vision.

06:29 - 29:21 Adapting to Regional Differences in Real Estate

·        Jeanette’s experiences and strategies in leadership roles.

·        Her transition from the State of Indiana's larger board to a smaller one.

·        Managing the dynamics of constantly changing board members.

·        Earning trust from colleagues and navigating political directives with diplomacy is emphasized.

·        Handling ethical complaints, maintaining professionalism, setting high standards, and promoting a positive reputation for realtors.

·        Her daily responsibilities, interactions with other real estate associations, and the support received from the Florida Realtors Association.

29:22 - 41:07 Enhancing Communication Strategies

·        The differences in real estate practices between Florida and Indiana.

·        Focusing on flood insurance and short-term rentals.

·        Her involvement in day-to-day operations and addresses various initiatives.

·        Data sharing among multiple MLS systems and directives.

·        Improving member services and best practices from other regions.

41:08 - 51:57 Challenges and Solutions in Real Estate

·        Improving communication and engagement within a real estate board.

·        Jeanette shares their five-month evaluation and initiatives like:

o   Enhancing clear and effective communication channels;

o   Exploring member preferences for communication, and

o   Suggesting a new portal for personalized information.

·        The challenges of reaching members through various platforms.

·        The need for frequent and consistent messaging.

·        Attending events and education classes is emphasized.

·        Encouraging members to schedule them proactively.

51:58 - 01:13:58 The Importance of Member Engagement and Conclusion

·        Strategies and initiatives being implemented by the new CEO of the St. Augustine Board of Realtor.

·        Enhancing communication and engagement among members by:

o   Improving the clarity and functionality of communications,

o   Finding better ways to disseminate information, and

o   Encouraging brokers and agents to get more involved.

·        The importance of providing clear value to members.

·        Her outreach and education to reduce failure rates among new agents.

·        The challenges faced by the board in managing operations, compliance, and maintaining high standards of professionalism.

Quotes:

“The number one important thing that I did is that you have to earn that trust.” – Jeanette Langford

“Sometimes people want to call and talk about it and fine. I give as much explanation as I can, you know, that wouldn't be outside of what that hearing panel found.” – Jeanette Langford

“My goal is to make sure that our board knows all of the different opportunities to make that happen.” – Jeanette Langford

To contact Jeanette Langford, learn more about her business, and make her a part of your network, make sure to follow her on Instagram and Facebook.

LinkedIn: https://www.linkedin.com/in/jeanette-langford-60943832

Email: jeanette@stjohnsrealtors.com

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