Gogo Bethke: Queen of Social Media

EE #224 Full Video

[00:00:00] Gogo Bethke: I remember my broker saying, oh, you can't do that because so and so owns that market.

[00:00:03] Gogo Bethke: And I'm like. How do they own it? Did they buy it? Like, do they own the whole neighborhood? Every home in the neighborhood? No, they don't. So then I can break in there just the same way they broke in there. I don't care that they've been there for the last 20 years. their brand is so solid, then they have nothing to worry about,

[00:00:18] Gogo Bethke: right?

[00:00:18] Gogo Bethke: Then I'm not going to make a dent in their business, but I'm not going to take in consideration somebody else who has 20 years of experience because it's probably adequate. And it's probably time for a new face in there, right? So, you know, In my opinion, you can go for whatever you want to go for, whatever you want to specialize in.

[00:00:33] Gogo Bethke: Yeah. Be the best at it, but go for it. [00:01:00] Hey, welcome back to the real estate excellence podcast. My special guest was named the social media queen of real estate by success in metropolitan magazines. She loves nothing more than helping other like minded entrepreneurs achieve their goals. She has a podcast TV and radio show called GoGopreneur.

[00:01:26] Tracy Hayes: She has built an international real estate team called Team GoGo. The team is standing strong with 1500 plus agents who did 2. 1 per month. Billion in sales in 2023. Let's welcome the wonderful, talented influencer, leader, and educator who hails from Transylvania, Romania. Her self title is serial entrepreneurial entrepreneur, adorable, bad ass

[00:01:50] Tracy Hayes: Ms.

[00:01:50] Tracy Hayes: Gogo Bethke to the show.

[00:01:54] Tracy Hayes: It

[00:01:54] Gogo Bethke: Thank you so much. Thank you. I'm laughing here. Cause my team asked me like, what do you want your title to [00:02:00] be? When they were filling out your application? I was like, I don't know. Adorable. Bad ass.

[00:02:06] Tracy Hayes: I did see that it was on somewhere else too. I saw it somewhere else when I was scrolling I'm glad you that.

[00:02:11] Tracy Hayes: they actually

[00:02:11] Gogo Bethke: put it in there. I love it.

[00:02:14] Tracy Hayes: Well, welcome your show and I congratulate you. I saw on but LinkedIn. eXpCon 2024. You, are coming back cause I think you were a speaker in 23.

[00:02:23] Tracy Hayes: You're coming back

[00:02:24] Tracy Hayes: this year, for a speaker, in Miami.

[00:02:27] Gogo Bethke: Yes. And I'm so excited. I guess I get to talk about age and attraction this time. So I'm super

[00:02:33] Tracy Hayes: Excellent. I wouldn't, I always start off the show to get a little background and assuming that there's people out there that don't know who you are. if you want to just sum it up, a little bit. You know where you came from. I know you're part of this part of your story is coming to the States.

[00:02:47] Tracy Hayes: You basically had a few dollars in your pocket and, what brought you, right up to, getting in the real estate.

[00:02:53] Gogo Bethke: Oh my gosh. I was just talking about it

[00:02:55] Gogo Bethke: today that in Hungarian, we don't even have the word for realtor.

[00:02:59] Gogo Bethke: I should say we didn't [00:03:00] have the word for realtor when I moved away back in 2003. So culturally. At home, people live in the same home generation after generation after generation, right? So it's really not a thing of like. Buying homes and selling homes. People usually just live in it forever and then they give it to their children.

[00:03:17] Gogo Bethke: So it's not that I said, Oh, when I grow up, I'm going to be a real turtle. Never, never even crossed my mind. It was an accident. I did all kinds of jobs in the U S so I came to, let me back it up for a second. So I was born and raised in Transylvania, Romania. I'm Hungarian by nationality, but I also speak Romanian because that's the country's language.

[00:03:35] Gogo Bethke: I went to college in Hungary. Hungary. So I went to schools back at home in Transylvania, Romania. Then I went to college in Hungary in my third year of college. I was supposed to pass an English exam. I didn't. Speak English at all. I thought the easiest way to learn the language is to live with the people who speak it So I decided I'm coming to America.

[00:03:52] Gogo Bethke: I came as an au pair or a live in nanny

[00:03:55] Gogo Bethke: Oh, And I met my husband

[00:03:58] Gogo Bethke: barely two months. I think [00:04:00] after I got to the u. s We got married four months after that. So we were like bam bam boom done. Wow. We haven't have been married ever since. So, you know, when, you know, right. So 21 years happily married. So we have two boys and that was in 2003 when I met him, right?

[00:04:15] Gogo Bethke: Not until 2011, then I got licensed in real estate. So a lot of time went by and I did all kinds of random jobs. I mean, I, I have a food safety auditor certification license. I mean, I worked in the plastics department at NSF international. I, worked as a restaurant, you know, like not a bartender, like a server in a restaurant.

[00:04:35] Gogo Bethke: I've worked in a jewelry store, like you name it, I've done it, right? I've worked in, a barcoding company. I was a secretary in a barcoding company. Like, I just have like a random lineup of jobs that I'm like, Oh, What don't I want to be when I grow up? So I did like a process of elimination of what I don't want to be

[00:04:53] Tracy Hayes: I mean, obviously you're learning the language during this time because you come in, you said 2003. You know, obviously I imagine that

[00:04:59] Tracy Hayes: was a little [00:05:00] bit of a challenge for you in some of

[00:05:01] Tracy Hayes: these jobs.

[00:05:02] Gogo Bethke: Oh, absolutely.

[00:05:04] Gogo Bethke: So I thought I spoke somewhat of an English when I came to the US, so I remember this guy in the New York airport, this tall black man was talking to me and I said, English, please. And he said, I'm speaking it. And I was like, Oh, I'm like, if you're speaking English, then I am not, then we are so far apart.

[00:05:22] Gogo Bethke: So first of all, we learn British English. So we learn proper English. Right. And then I moved to the US and then instead of how do you do people ask you, Hey, how are you? And I was like, do they really want to know how I'm doing? Like, is this like an actual question or is this like a pretend

[00:05:38] Gogo Bethke: question?

[00:05:38] Gogo Bethke: Right. So there's,

[00:05:41] Gogo Bethke: exactly. So there's cultural differences. There is language differences. And then there's this thing called

[00:05:49] Gogo Bethke: whole. So And that's a whole other can of worms.

[00:05:54] Gogo Bethke: So

[00:05:55] Gogo Bethke: even to the day there are certain things and I asked my husband, I'm like, what does that mean? And then he repeats [00:06:00] it and I'm like, okay, I am not deaf.

[00:06:03] Gogo Bethke: I heard you. I don't know what it means. So if you repeat the same thing, I still don't know what it means, right? Like you need to explain it. So if you think about slang, it's usually a line from a movie

[00:06:13] Gogo Bethke: and you want to hear the funniest story. So I'm watching Top Gun

[00:06:17] Gogo Bethke: and this guy says, talk to me goose.

[00:06:21] Gogo Bethke: And I was like,

[00:06:22] Gogo Bethke: Goose is his name, and Talk To Me Goose is a line from a movie. And I was like, this

[00:06:29] Gogo Bethke: whole 21 years in this country, I did not know Talk To Me Goose is a line from Top Gun. I thought people would say that when you're like, hey, okay, let's talk about what you want to talk about. Talk To Me Goose, right?

[00:06:41] Gogo Bethke: I had no idea. I had no idea that that's a line from Top Gun.

[00:06:46] Tracy Hayes: Well, it's slang and also sarcasm is hard to catch. is that correct? When you Oh

[00:06:52] Gogo Bethke: gosh. Oh, or just, okay, so let's talk about another But this time I'm a babysitter, right? And the phone [00:07:00] rings and I answer it and they want to leave a message for the husband.

[00:07:04] Gogo Bethke: And, I said, sure, take the message, right? So I'm writing down the note and the person says on the other end that I need to tell Mr. Homeowner that his makeup class is Tuesday at 6 I get off the call, I call my husband and I'm like, You will never believe this. I don't remember what his name was.

[00:07:24] Gogo Bethke: Let's say Robert. I'm like, Robert is a transvestite.

[00:07:28] Gogo Bethke: And my husband goes, what, why? At this point, I'm upstairs in their closet looking for large size shoes. Like, I'm like, how did I miss that? Right. that, right? So, what does he My husband is like, what do you mean? And I'm like, well, someone just called and said, Robert has a makeup class Tuesday at six honey,

[00:07:44] Gogo Bethke: That's or something and

[00:07:49] Gogo Bethke: he missed the class and he needs to make it up. Well, when you're from another country, makeup is makeup. Makeup is what I put on my face. It's not the class. Like, it's not a makeup class for the class [00:08:00] that you missed. Right. So I'll. Oh my gosh, sarcasm, jokes, words that you use in multiple ways, like makeup, right?

[00:08:08] Gogo Bethke: Can be super duper misunderstood when you're from another country. Like I thought the guy had a makeup class.

[00:08:14] Tracy Hayes: really focusing on

[00:08:16] Tracy Hayes: each word, know, that you're writing and it's

[00:08:20] Tracy Hayes: more direct meaning of it.

[00:08:22] Tracy Hayes: Yeah,

[00:08:23] Tracy Hayes: I can see that.

[00:08:24] Gogo Bethke: Or like

[00:08:24] Gogo Bethke: things like you guys say, like when you talk someone off the

[00:08:27] Gogo Bethke: ledge, I'm imagining someone standing on the bridge. Which side

[00:08:32] Tracy Hayes: Right.

[00:08:33] Gogo Bethke: can we be a little bit more specific? Like, are we talking them back onto the bridge or to the deep end? Like which side of the bridge are we talking? Why? Like, let's just be a little more specific for the foreigner over here. These are my, uh, I

[00:08:51] Tracy Hayes: can just see you guys go to a comedy club, that's got to be

[00:08:53] Tracy Hayes: great.

[00:08:56] Gogo Bethke: should do that. Oh my gosh. We should do these little. [00:09:00] was telling him, I said, every relationship goes through like hardships, right? Like the seven year age and all of that stuff. But imagine we have extra because we have the cultural differences.

[00:09:10] Gogo Bethke: We have the language barrier, right? So like the foods, the music and all that, plus the language. So we have a little extra.

[00:09:17] Gogo Bethke: Work as

[00:09:19] Tracy Hayes: circling back to real estate. when do you get a fancy for real estate? And then now were you

[00:09:25] Tracy Hayes: always with the XP or did you actually go to a different brokerage

[00:09:28] Tracy Hayes: before?

[00:09:29] Gogo Bethke: So I started with real estate once I'm licensed in Michigan and now we live down in Tampa just to. You know, be clear for the audience and, I stayed with real estate loan for seven and a half years. I switched to Keller Williams for a half minute. I did it for profit share and then I learned through Keller Williams and profit share that I rather have revenue So then I switched to EXP in 2018, the end of 2018. So that's like my history and my real estate career.

[00:09:57] Tracy Hayes: So you had a longer term vision as one [00:10:00] thing I talk a lot on the show. I think a lot of agents get in and I'm sure you've experienced this. A lot of agents I don't think see long term. They really are maybe have a 90 day vision. Even if that, they're not really looking at it. As the, you know, entrepreneurs all over your stuff, go, go per newer, not looking for this, like, Hey, I'm, getting in it, I'm getting in it long term.

[00:10:23] Tracy Hayes: And I'm going to see myself five or 10 years down the road. Where am I going to be? I don't think a lot of agents,

[00:10:28] Tracy Hayes: Would you agree?

[00:10:29] Gogo Bethke: I mean, I can't talk for other agents, but I can tell you the way I see the world. I won't be doing, I'd never done anything. Then I wasn't a hundred percent into it. Mm. I am the sorest loser you will ever So when I got into real estate and I realized that 80 percent of the realtors don't make it through the first year, I was like, what the, how hard can it be? Right. And then I realized that they didn't teach us anything. Like, I remember the first time I had to go show a house and there was this box on the door and I'm like, What the fudge is that? they [00:11:00] don't teach you what a lockbox is and they certainly don't tell you that there's going to be one on the door.

[00:11:04] Gogo Bethke: Nobody ever taught me how to open one and this is back in the day when we had like the, to the right, And then go full circle to the left and then back to the right. And then back to the left. I was like, it was like code language. Yeah. So I just feel

[00:11:19] Gogo Bethke: like if you decide to do anything, then just go, excuse my French balls to the walls.

[00:11:25] Gogo Bethke: Mm hmm. I Don't ever half ass anything. Don't get into real estate if you don't think you're going to be in it for a very, very long time. Don't take a job if you're already looking for another job. It's the way it kind of look at it, right? Like if you're not excited about it, you're not interested about the subject.

[00:11:39] Gogo Bethke: Just don't do it. Go be a nurse. Go drive formula one cars, if that's what you want to do, right? Like for me, it's number one, do you really, truly want to be a realtor? And if you do, then why wouldn't you imagine yourself being the absolute best at it and making it a career?

[00:11:55] Tracy Hayes: You put out a lot of education. Obviously, I've been going through your YouTube. You have your [00:12:00] other sites that we'll talk about a little bit later. a ton of education out there. But to go back to that moment in time where you're walking up to the door and you're like, Get in this house and looking at that lock box.

[00:12:13] Tracy Hayes: There's a lot of agents obviously in that category Looking back now almost what almost 11 years. I think is if we call that correctly

[00:12:21] Tracy Hayes: What would you recommend to that agent? You know, they've they're taking their while they're taking their test or he just finished They just got their license

[00:12:28] Tracy Hayes: When they choose that first brokerage could be very very

[00:12:30] Tracy Hayes: important to their business Overall career in

[00:12:33] Tracy Hayes: real estate.

[00:12:34] Gogo Bethke: Absolutely brokerage is very important

[00:12:36] Gogo Bethke: It isn't, it isn't like I was successful at all of them.

[00:12:39] Gogo Bethke: I will be successful wherever I go. It's just my personality, but the tools they provide make it easier. The infrastructure they provide make it easier. So you don't have to labor or figure out your own way or come up with your own systems and processes because they already have it. You just have to plug in.

[00:12:54] Gogo Bethke: Right? So that's why I switched to EXP. In my opinion, it is the best place to be. But hey, everyone to their [00:13:00] own wherever you are, whatever you need, just find the best brokerage who provides that for the least amount of money. And hopefully you can't hear my bulldog snoring under my desk. Can you hear her?

[00:13:08] Gogo Bethke: Literally snoring right now. I don't want to wake her up, but go back, actually, it's been 13 years now we are in

[00:13:15] Gogo Bethke: 24 years to go back very quickly. I realized when I got licensed. Holy shit. Excuse my French. How much? I don't know how much they don't really teach us how they just really taught us the things on the surface and on the paper.

[00:13:29] Gogo Bethke: But they don't actually teach you the nitty gritty, the down to the earth, like the day to day steps that you need to take. Where are the clients going to come from? What's the difference between a listing appointment and a buyer contract? you know what I mean? Like, they don't teach you that.

[00:13:40] Gogo Bethke: They're like, they don't teach you your hourly rate. Like with the seller, you're going to work 10 hours on average. And with the buyer, you're going to work 70 hours on average, but the commission is the same. So where should you spend your time?

[00:13:50] Gogo Bethke: Right? So these types of things. So, and then also I wanted to figure out, I wanted to do it my way.

[00:13:56] Gogo Bethke: Right. And there's so many ways you can be a cold caller. You can be a [00:14:00] specialist in open houses. You can be a Zillow, whatever those agents are called. There's a million ways to slice the bread. So I wanted to figure out, okay, how do I want to do this? Because one of my favorite quotes is, is that if you love what you do, you never work a day in your life.

[00:14:16] Gogo Bethke: I already loved real estate, but I knew what I don't want to do after I researched everyone. So here is, I'm going to take you one step back from there. I went into every top producer's office in the real estate one office and I said, okay, show me what you do. Can I shadow you for a day? I'll be your freaking wallflower.

[00:14:30] Gogo Bethke: You won't even know I'm here. I'm just going to sit in the corner and just let me watch you in action. Right. And then I was like, Whoa. Right. And then I figured out, and I asked you, okay, what do you do? What makes you successful? What is your schedule? Like, what are your three habits? Like these kinds of, like, I'm a huge study.

[00:14:44] Gogo Bethke: I'm the biggest nerd you'll ever meet. And so after studying them, I realized that most of them were buying leads. I didn't have money, nor did I ever, I just didn't want to do that. I was like, I need to learn how to fish and put food on the table. Right. then some of them were, were were like [00:15:00] Zillow.

[00:15:00] Gogo Bethke: Whatever that's called. So agents,

[00:15:02] Gogo Bethke: I remember at that time, and this is 14 years ago, the top producing agent was paying 4, 000 a month for Zillow. And I was like, I just want to make 4, 000. I don't have 4, 000 to spend on these. I want to make 4, 000. and then for whatever reason, the whole idea of scripts and role play and begging people for their business just does it's against my religion.

[00:15:24] Gogo Bethke: Like, I will not do it. So after researching, I'm like, okay, so some were Zillow agents, some were buying leads, some were doing open houses, some were door knocking, some were farming an area, which was postcards and spending 820 a month on postcards at the time. And I was like, okay, I Got a list of things I am not willing to do, or I can't afford to,

[00:15:47] Gogo Bethke: right?

[00:15:48] Gogo Bethke: And I was like, okay, well, I have a list of what I'm not willing to do. Then what am I willing to do? Because I am a winner. I am not a loser. I didn't get my real estate license to be a part of the 80 percenters. I got my real estate [00:16:00] license to be at a part of the top 20 percent who does 80 percent of the business.

[00:16:05] Gogo Bethke: So then I said, okay, I have a list of what I'm not willing to do. Then what am I willing to do? Okay. And then that's how social media came about because the question to me was who's going to buy a house from I have no cousins.

[00:16:16] Gogo Bethke: I have no college friends. I have no best friends. I have no high school. I have no one.

[00:16:21] Gogo Bethke: I was 21 years old when I came to this country, and I didn't know a single human being when I came to this country

[00:16:28] Gogo Bethke: So I said, who's gonna buy a house for me? I said, strangers. Where are the strangers? Everybody was on Facebook. Even their grandmother is on Facebook. So I said, okay, I just need to find them on Facebook.

[00:16:38] Gogo Bethke: So I started Google's real estate and I hit it hard. And that was my full time job. Facebook was my full time job. I would go and show houses. I would do quick videos. I would ask questions. Hey guys, what is this? I saw this in the house. I don't know what it is. Oil tank from the 1800s. You know what I mean?

[00:16:53] Gogo Bethke: Like these type of things. And, and it's just turned into kind of like a.

[00:16:58] Gogo Bethke: I don't want to show, say a go go [00:17:00] show, but it was entertaining. They loved it. It was exciting. It wasn't just like, these are the homes that hit the market, you know, on a home in average, they send the market for 31 days and average price for square foot is 142, like shoot me now.

[00:17:11] Gogo Bethke: Nobody

[00:17:11] Gogo Bethke: cares.

[00:17:12] Tracy Hayes: Yeah, right

[00:17:13] Gogo Bethke: So I wanted to also realize through my

[00:17:16] Gogo Bethke: research that people in average, move every seven years in the U S about seven miles away. So I said, okay, so if it's every seven years, then I need to entertain them for six and a half years.

[00:17:26] Gogo Bethke: So then when the seven year mark comes around, they remember my name and they know where to find me.

[00:17:31] Tracy Hayes: you mentioned in several of your videos and you just mentioned a few minutes ago, but I want you to drill down a little bit. You're big on the hourly rate, figuring out

[00:17:41] Tracy Hayes: what are you making, where you're making it at. Can you expand on that a little

[00:17:44] Tracy Hayes: bit?

[00:17:45] Gogo Bethke: Absolutely. So since everyone are real to land here,

[00:17:48] Gogo Bethke: do you want me to do the exercise? So they know they're hourly rate by the time you're done. Okay. Awesome. So I want you to take the amount of money you made last year, all of it, every money that hit your account last year, I'm not saying after [00:18:00] taxes, after expenses, none of that. Every money. And so if it's a hundred thousand, take a hundred, take a calculator and put in a hundred thousand.

[00:18:05] Gogo Bethke: If it's 200, 000 million, whatever that is, right. Take that number and put it into a calculator and then divide it by 2080. Okay.

[00:18:14] Gogo Bethke: 2080. The

[00:18:16] Gogo Bethke: reason why that if you work a healthy 40 hours, which we know none of us do, but let's just say that if you did, cause that's the idea, right? Is to actually have a life outside of real estate.

[00:18:26] Gogo Bethke: So if you work a healthy 40 hours, then you work 2080 hours a So that number that is staring you in the face right now, that is your hourly rate. Every hour that you do what you did last year,

[00:18:38] Gogo Bethke: you got paid that money. That's what you are worth in the hour.

[00:18:42] Gogo Bethke: So if you want to take it one step forward, one step further as a realtor, I want you to tell me out of that money that you made last year, what percentage was on the listing side and what percentage was on the buy side?

[00:18:54] Gogo Bethke: Is it a 60 40 or 50 50? What is it? The reason why [00:19:00] is because as I mentioned earlier, you're going to spend way more time with the buyer than you're going to spend with the seller. So if you want to make more money, spend more time on the selling side, not as the buyer's agent, but as the listing agent.

[00:19:15] Gogo Bethke: You are gonna work less and you're gonna make the same amount of money because a $300,000 house, if you charge a 3% commission, it's $9,000 on the listing side and it's $9,000 on the buy side, right? unless the difference is how much you worked for it. On the listing side, you're gonna work eight to 10 hours for that $9,000.

[00:19:35] Gogo Bethke: So your hourly rate is.

[00:19:37] Gogo Bethke: Thousand dollars ish, little north of that on the buy side. You're going to work more depending how good you are. And if we are in the high multi bidding situations, when you have to go and show them multiple houses and write multiple offers and negotiate multiple offers, and then it fell apart and then you went back and you could be anywhere from 30, 40 hours.

[00:19:56] Gogo Bethke: If you really good at what you do to up to 80, 90 hours, if you [00:20:00] just kind of getting into it. So if you work 90 hours with that buyer for 9, 000,

[00:20:06] Gogo Bethke: Right. So we're going to take 9, 000 divided by 90. It's a hundred bucks an hour versus a thousand bucks an hour. What do you want to do? Where do you want to spend your time?

[00:20:12] Tracy Hayes: right right You train on this. You train on this a lot. You speak on this subject a lot, I would imagine, places you go.

[00:20:21] Tracy Hayes: What are some of the

[00:20:23] Tracy Hayes: You know, reactions that you get from a lot of agents is, is this like, all of a sudden the light bulb goes off? I imagine obviously 80 percent don't take it much out of the room that they heard it in, but there must be some that are taking it and you've probably have changed some

[00:20:37] Tracy Hayes: lives because now they're starting to go, Oh yeah, hold on a second, I need to be

[00:20:40] Tracy Hayes: doing that

[00:20:41] Gogo Bethke: I mean, I just remember my own feeling. I was

[00:20:43] Gogo Bethke: like, Whoa, it's just math.

[00:20:47] Gogo Bethke: I also remember when, when someone said it's like, well, if you market, like if you take a 250, 000 house and you post it on your Facebook or your Instagram or whatever you want to post it, LinkedIn, what kind of buyers are you going to You're going to [00:21:00] find buyers that are shopping in a 250, 000 price range, which if you charge 3 percent is 7, 500. If you take a million dollar listing and you post it on your Facebook Instagram or whatever you want to post it, what kind of buyers are you going to find million dollar buyers? And if you charge 3 percent on the million dollar transaction, how much money are you going to make?

[00:21:16] Gogo Bethke: 30, 000. So the difference between the post, right? So your income is in your own control. What type of post you're going to make, right? And then it's also in your, control, which side of the deal you are on. How much time are you willing to invest?

[00:21:33] Gogo Bethke: And it's also in your control as you're growing further on.

[00:21:36] Gogo Bethke: Like right now, people are like, well, can you be my realtor? I'm like, yes, but my hourly rate is 3, 200.

[00:21:42] Gogo Bethke: Would you still like me to be a realtor? Because on the listing side, the minimum you're going to pay me is 32, 000 for 10 hours. That's the minimum that I would take a listing for,

[00:21:50] Gogo Bethke: right? And then on the buy side, if I have to drive you around and show you houses, and we are talking 30 hours, like, you're close to 100 grand, buddy.

[00:21:59] Gogo Bethke: Like, do you still want [00:22:00] me to be a realtor?

[00:22:01] Gogo Bethke: Right. Cause I know my hourly rate. So I do not work with buyers or sellers anymore. I personally have not sold the house in over three years now. I refer all of my leads out cause I make more money that I had a team up in Michigan, but I closed my team down and now I just refer all of my leads out.

[00:22:18] Gogo Bethke: Cause I make more money by not. Spending my time on it,

[00:22:23] Tracy Hayes: that

[00:22:24] Tracy Hayes: to that part and I had a question that was there on my mind. I had a, a real estate marketing,

[00:22:29] Tracy Hayes: company in, the young lady was here in my studio where, and on, on a podcast a few episodes back. And because I know one of the things you, you do talk about is obviously branding your brand and so forth.

[00:22:42] Tracy Hayes: And.

[00:22:42] Tracy Hayes: You need to create the avatar. And then I'm just coming up with this question. It's not a question I, pre created I'm creating it now, but your brand and that you're,

[00:22:51] Tracy Hayes: she was able to look at a flyer. An agent had sent me and she's like, Oh, that agent's trying to.

[00:22:56] Tracy Hayes: be in the luxury market or, you know, at a certain price point, [00:23:00] do you agree when, agents are trying to, like you said, go after the million dollar home or, you know, here in Northeast Florida, probably your, you know, your core in St. John's County, St. Augustine, you know, it's probably, you know, four to 800, 000.

[00:23:13] Tracy Hayes: There's some million dollar stuff in Ponte Vedra. You will get the multis, but the bread and butter is in that four to 800, 000. And if that's the market you're doing, you market to that. you want to, All your branding to be similar for that market piece. You may get a million dollar great, and you may have some first time home buyers, maybe you're looking for a two or 300, 000 home if you can find it, but you want everything to align to that avatar that.

[00:23:39] Tracy Hayes: you're trying to

[00:23:40] Tracy Hayes: focus on, which obviously then goes back to the math that you're

[00:23:42] Tracy Hayes: talking

[00:23:43] Gogo Bethke: Well, absolutely. And also who's the easiest to work with.

[00:23:46] Gogo Bethke: Right? So if you feel like fish out of water as a multi unit investor realtor, like I would, because I don't know anything about them. I don't want to. I wanna learn that market. Right. but in the same time, I remembered, when I was trying to break [00:24:00] into the Pine Creek community, which was like the gated community of our area, and I remember my broker saying, oh, you can't do that because so and so owns that market.

[00:24:09] Gogo Bethke: And I'm like. How do they own it? Did they buy it? Like, do they own the whole neighborhood? Every home in the neighborhood? No, they don't. So then I can break in there just the same way they broke in there. I don't care that they've been there for the last 20 years. If their brand is so solid, then they have nothing to worry about,

[00:24:25] Gogo Bethke: right?

[00:24:25] Gogo Bethke: Then I'm not going to make a dent in their business, but I'm not going to take in consideration somebody else who has 20 years of experience because it's probably adequate. And it's probably time for a new face in there, right? So, you know, In my opinion, you can go for whatever you want to go for, whatever you want to specialize in.

[00:24:39] Gogo Bethke: Yeah. Be the best at it, but go for it.

[00:24:41] Tracy Hayes: change pace a little bit.

[00:24:42] Tracy Hayes: I wanted to talk a little bit about, you know, team go, go, you know, the 1500 plus agents that you've, accumulated, know, within the X, I imagine when you came to the XP, you didn't have anyone with you. No,

[00:24:55] Gogo Bethke: I met while I had Christy. My right hand.

[00:24:58] Tracy Hayes: right? So [00:25:00] you came over, you were the 1st,

[00:25:01] Gogo Bethke: TC slash assistant. Yeah. And oh, she wasn't even licensed

[00:25:04] Gogo Bethke: at the time. So no, actually I had no one.

[00:25:07] Tracy Hayes: right? And I saw you were the 1st woman to reach agents in your group or I guess in the team. I don't know what the proper language in the XP to how you want to call it. But

[00:25:18] Gogo Bethke: I guess,

[00:25:18] Gogo Bethke: yeah,

[00:25:19] Tracy Hayes: right? So, yeah. What are you doing yourself? Cause I think a lot of agents, obviously, the level you're at in a small minuscule of a percent of the agents that are out there able to, maintain

[00:25:33] Tracy Hayes: I know you've got a lot of videos on teams created, and a lot of agents reach these, Max points where they basically have hit their lid and they don't know what to do next. And this is going to spin off, do a couple of things. Cause I've heard you, you know, chatting on different podcasts and stuff.

[00:25:48] Tracy Hayes: I've listened to, prior to having come on, whether it's the transaction coordinator or virtual assistant. An assistant, another agent, I've been to a mastermind here locally where they were just kind of [00:26:00] chatting about, you know, the different things of a quote team. What is a team?

[00:26:04] Tracy Hayes: you know, some people immediately visual. I want to have 20 agents working under me, but I know you've even said you don't even want the headache of that. if I heard on one of your, one of your shows of managing, 20 real estate agents. do you recommend to an agent who has reached that lid to investigate and what options, you know, do you think is the better option, especially today with technology and then leading into these virtual assistants that

[00:26:30] Tracy Hayes: you leverage quite a

[00:26:31] Tracy Hayes: bit.

[00:26:33] Gogo Bethke: so I have 14 virtual assistants. my first virtual assistant was Saeed or is Saeed, he's still with me. I'm very proud of that. so I would recommend number one is your hourly rate. Never, ever, ever, ever do anything else that's below your hourly rate. And pretty much everything's below your hourly rate unless in real estate, unless you go get the next commission.

[00:26:52] Gogo Bethke: Right. Paper pushing by TC. That should be your first hire. All of your email automations, data management, your KV core [00:27:00] systems, your, you name it, all of those things, your client appreciation, that is not your job. It needs to get done, but it is not your job. That should be the second thing hired out.

[00:27:08] Gogo Bethke: So my number one hire would be a TC. My second hire would be a couple assistants like VAs. The reason why I say a couple is because you don't want to put all your eggs in one basket. You're going to have to start. Spend all this time training them and all that, and they're going to quit on you. And then you have to start all over again.

[00:27:23] Gogo Bethke: I would say have two, both of them are cross trained. If one quits, you have the other. If one goes on vacation, you have the other. If one gets pregnant, you have the other, you sleep good at night. Right. And then the other can hire the next VA and can train the next VA so you're never without an assistant and you never have to train them again.

[00:27:38] Gogo Bethke: Right? when you're training them. I follow this method. First, I show you watch me record it and zoom. So you never have to show it again. They're gonna go back and watch the recording, right? The second time you do it. I'll watch you the third time. You do it on your own,

[00:27:54] Gogo Bethke: right? So these are kind of the training requirements, but record that time when you show it to them.

[00:27:58] Gogo Bethke: So you will [00:28:00] never have to show somebody how to do it again. You record it, you put it as your SOP, your VA training SOP, which is standard operating procedure, we just call it an SOP, you upload it to Google drive, you call it a day, you never have to train them again. So that's how I would do. Then I would start hiring out the step to the process, which again, and the buy side is you spend the most amount of time for the least amount of money.

[00:28:21] Gogo Bethke: listing commissions are usually higher than buy side commissions on top of taking less time to work with listings, right? So that would be my next hire is a couple of buyers agents. So you not spending 80 hours working with the client. and then I would get a listing specialist. I'm literally giving you the blueprint.

[00:28:37] Gogo Bethke: This is exactly what I did. Then I would get a listing specialist to remove listings off your real plate too. So you're not doing any transactions at all and, get your life back, get time back and go spend it with your husband, with your wife, with your kids, go on vacation. Like don't go on vacation with a laptop.

[00:28:53] Gogo Bethke: Like. I know I used to be so proud of it, of all the vacations that I could afford. And I was on the beach with a fricking laptop. That's not a vacation. [00:29:00] Who am I kidding? I'm pacing up and down on the hotel hallway because the hotel room is too loud with my kids. So I can do the phone calls. That's not a vacation.

[00:29:08] Gogo Bethke: You know what I mean? So, I remember the first time I went to an event and I didn't take my laptop or anything. And my team didn't call me as much as one time. And I was like, first I was offended because I was like, they don't need me anymore. Right. And then I was excited. I was like, holy shit. Like. We are doing something right.

[00:29:24] Gogo Bethke: Like they can actually run this business without me. And that's freedom, right? It's freedom to be able to go do whatever you want because your income is not suffering. So that would be the process of what I would do of removing yourself from time invested. And then you really need to start making multiple revenues So if commission is your only source of income, you're in trouble. Cause if that ship sinks, then what, what if you get sick? Okay. Right. Right.

[00:29:49] Gogo Bethke: if you break a leg? What if you get pregnant? What if you like? God knows what if you cannot do it? What if your parents get sick and you really should go and take care of them, right, while [00:30:00] you're chasing the next commission?

[00:30:01] Gogo Bethke: Right? So I wanted to make sure that I have multiple revenues of income, and also I wanted to make sure then I have passive income, meaning I do not have to trade time for money. Or as I like to call it, wake up money. So I wake up and I make money,

[00:30:18] Gogo Bethke: right? And those can come through coaching. Those can come through, online courses, right?

[00:30:24] Gogo Bethke: Those can come through real estate investments. Those can come through, I mean, there's a middle agent attraction at EXV. We get paid revenue share, right? it can come through, stocks when you opt into the stock option program. And then every transaction you do not just, you get commissioned, you get stocks as well.

[00:30:39] Gogo Bethke: So you find and have a retirement plan. But I want everyone to think about what are those other things that you could add to your, like, you might be really good at, let's say, open houses, right? And you might be able to put together an ebooklet that explains your open house strategy from start to finish.

[00:30:56] Gogo Bethke: Here are the 10 steps that you must do to have the best open house [00:31:00] ever. Then you sell that ebooklet for 29 on StenStore. You're welcome. Tracy, send me a Starbucks gift card. Um,and then you open up STEM store and then you sell your

[00:31:12] Gogo Bethke: ebook. That's passive income, right? Because of reoccurring, I should say, because you created at one time, it might've taken you two, three hours.

[00:31:18] Gogo Bethke: Open your STEM store, create your product, go into Canva, make it pretty, upload it, do a checkout page, call it a day. And then once a week, twice a week, three times a week, however often you want to make money, you promote it. Hey, guys, I have sold, you know, over a hundred homes to open to my open house strategy in my career.

[00:31:35] Gogo Bethke: If you want to learn the 10 steps how to have the most successful open house ever, just click the link below. They click the link, they go over there, they pay 29, and you're sleeping and you wake up, you're like, Holy shit, 10 people bought my house. My ebook and I just made 290.

[00:31:49] Tracy Hayes: just

[00:31:51] Tracy Hayes: What do you say to those who, I mean, imagine like, Oh, I mean, there's a lot of real estate agents that have stuff out there, like [00:32:00] that, but I think there's probably a little lack of promotion.

[00:32:03] Tracy Hayes: They might create it at some primitive level, but Don't promote it. Don't keep it up to date. because I imagine, you know, obviously with the settlement stuff, things have changed on how buyers and, you know, listing, you know, agreements and all that stuff is going on. That's changed. but also the word, that I write here,syndrome, They're actually really good real estate agents and they're not sharing, some of the success and some of the things that they do to make them successful and can create some passive

[00:32:32] Tracy Hayes: income by simply creating a, small course like you're

[00:32:35] Tracy Hayes: talking about.

[00:32:36] Gogo Bethke: Well, when you're

[00:32:36] Gogo Bethke: creating something that you actually know something about, then you shouldn't feel like imposter because you're not an imposter. You literally sharing your thoughts on a piece of paper. Your ideas. You didn't copy it off of someone. It's not like you, like you Google that. What does it take to have the best open house?

[00:32:50] Gogo Bethke: No, I'm telling you, what are you good at? Because you are, I guarantee you that you are two steps ahead of the person who is two steps behind you. So if there is something [00:33:00] that you're really good at, teach the people who are still two steps behind. I'm not telling you to teach Grant Cardone how to invest into multi family units because the guy hasn't figured out.

[00:33:09] Gogo Bethke: He's not your target audience. He's not the one who's going to download your open house strategies.

[00:33:14] Gogo Bethke: But the person who's going to download your open house strategies is the agent who just got out of real estate school and they have their first open house this weekend. They're like, I have no idea what to do.

[00:33:22] Gogo Bethke: And my broker is not answering my call. And the top producing agents don't want to help me in the office. Cause I'm a competition. And what do I do? And they're going to go and Google it and they're going to find your course and they're going to click buy. But you also should market it, right? Like creating a product is not going to sell Like it is your job to go and tell the world that it exists. It's your job to answer the FAQ questions. It's your job to make it convenient for them to include the link. It is your job to believe in yourself enough to put it out there.

[00:33:49] Tracy Hayes: You use your virtual assistants a little bit. So I want to do, uh, as we talked pre show, wecloneyou.Com. because when we talked about training, some of these agents are training, [00:34:00] some of these virtual assistants, I should say, some of these, virtual assistants can, obviously you can find that

[00:34:05] Tracy Hayes: already have some experience in what you're

[00:34:08] Gogo Bethke: Well, depending, yes or no.

[00:34:09] Gogo Bethke: If you like to pay for, let me walk you through Okay, you can find your own virtual assistants. That's how I do every single virtual assistant of mine. I went on the internet and I found them If you want my exact step by step instructions, you can go to my name. com So it's gogobetkey.com and about halfway through the page.

[00:34:29] Gogo Bethke: You're going to see a section that's called freebies In that freebie section, I have my step by step instructions how to find, hire, and train your VAs. Okay. After you read all that, and you're like, Oh, holy shit, this is a lot of work and I don't want to do it.

[00:34:43] Gogo Bethke: Then I would recommend wecloneyou. wecloneyou, I built it with Sammy.

[00:34:47] Gogo Bethke: I no longer own it. Now Sammy owns it, just FYI. But the step by step instructions in there of how to find, hire, and train VAs are exactly how I find and hire and train my VAs.

[00:34:57] Gogo Bethke: So inside there, they will find [00:35:00] the VAs for you. They're going to be somewhat trained and they're guaranteed for 90 days. If they don't work out, you can go back and get a new one.

[00:35:06] Gogo Bethke: If you rather take that route that of course you pay for services. So you can pay for those services. If you go to wecloneyou.com/gogo,

[00:35:15] Gogo Bethke: you get a thousand dollars off. If you go directly to the website, you're going to pay full price. If you go to /gogo you get a thousand dollars off.

[00:35:23] Gogo Bethke: So technically you get your first VA on me and what it comes out to be. So that's what I would recommend. First, go get the freebie, follow the step by step instructions. See if that is something that you feel like you can do on your own. If that is not what you want to do or feel like, or it doesn't want your time.

[00:35:40] Gogo Bethke: You rather pay for speed, then go to wecloneyou.com/gogo and have them do all that for you.

[00:35:47] Tracy Hayes: What would be, like, for an agent that has not brought on anyone, like I said, hit that lid, they're doing everything, marketing,

[00:35:55] Tracy Hayes: A to Z as far as what a real estate agent does, they need that first [00:36:00] virtual

[00:36:00] Tracy Hayes: assistant, what would, you suggest they have them do, that first one?

[00:36:03] Gogo Bethke: I would probably, so think of all the things that you know, you should be doing, but you're too busy to That would be my number one. It would be data management. It would be client appreciation. It would be social media posts. It would be responding to emails, responding to DMs, making sure that my closing is getting to the closing table.

[00:36:21] Gogo Bethke: But for that, you want to have a TC, but you want to make sure that your VA is following up with the TC. So the TC is doing their job.

[00:36:30] Gogo Bethke: So pretty much anything that is possibly a moneymaking activity for you. But here's the part where most people get hung up. It's like, but how do I give them stuff? How do I teach them?

[00:36:39] Gogo Bethke: I'm already so busy. I don't have the time. Like if I have to show it, show it to them and it's going to take me 10 minutes. Might as well just do it myself. Like, yeah, they are right. We go through all of that. So in my go get them community, which is a membership based community. One of the benefits is that you guys have access to my VA.

[00:36:56] Gogo Bethke: every Tuesday and every Wednesday, there's a live call with my [00:37:00] VA. So then you or your VA can call, can come on the live call and be like, Hey, my boss asked me to manage their calendar. How do I do that? Because they're too busy. They're not going to, they can't show it to me.

[00:37:11] Gogo Bethke: Right. And then my VA is literally going to show your VA. How to manage your calendar, right? So anything that you could possibly need, you can also find inside the GoGetEm community with the idea of busy entrepreneurs learning how to have their systems and processes and everything set up. So you guys can go to gogetemcommunity.com, check it out. And then my VAs will train your VAs if you would like that.

[00:37:33] Tracy Hayes: I actually, I think it was on your LinkedIn. You mentioned to gogetemcommunity.com just recently in the last few days.

[00:37:40] Tracy Hayes: because you and, Krista Meshour, who has, I've had on the show as well, won an award for, I guess was one of the best funnels. I know there's you guys, I've seen you guys on different competitions for that stuff, but, you met a gentleman, I guess, was

[00:37:53] Tracy Hayes: specializing in. SEO, if I'm not

[00:37:56] Tracy Hayes: mistaken,

[00:37:57] Gogo Bethke: Yes. So inside of the gogetemcommunity.com, [00:38:00] once a month, I bring in an industry expert. So whatever I'm working on, I come and teach it right after I have it figured out.

[00:38:06] Gogo Bethke: So after I went to the Tony Robbins event or at the Tony Robbins event, right, which was the top 10 influencers in the nation, I met this guy named Quincy. And of course, as a social media person, I look Quincy up on Instagram and Quincy has six followers,

[00:38:21] Gogo Bethke: six, and I'm like, Quincy, how the beep did you make it to the top 10 of influencers and you have six followers.

[00:38:29] Gogo Bethke: And probably one is your mom. One is your wife, two are your kids. And one is your best friend. And there's one random person from the internet. I'm like, what the heck? And, so through SEO, so Quincy is one of the best SEO coaches. I guess in the world, he works with Tony Robbins and Toyota and all of these like big brands.

[00:38:47] Gogo Bethke: So of course, I hired him right away. We started working together. I would say probably three or four months ago now, all of my websites now are A rated. so when you go on gtmetrix. com, you can read your websites and see how it does in the Google [00:39:00] scans of the world. And all of my websites are now A rated.

[00:39:03] Gogo Bethke: So now Quincy is coming on September 10th inside of the gogetemcommunity.com. and teaching everything you need to know about the SEO, how to be found and how to be hired. Right. So most importantly, if someone's searching for a realtor in your area, how can you be on the first page of Google and then how to get hired?

[00:39:21] Gogo Bethke: What type of things do you have to have on your website to make sure that you so said, convince these people to work with you? So Quincy is going to be our life coach. In the month of September, it's going to be on September 10th. We have over a hundred trainings by far in the GoGM community. So whenever you join, you get access to the past training and then access to all of the future trainings.

[00:39:41] Gogo Bethke: And then of course, access to my team. So then my team can help you and your team to set up all of the systems and processes that we teach inside of the GoGM community. So yeah, I'm super excited about the SEO training.

[00:39:52] Tracy Hayes: I would just recommend everyone, if you go on, go, go's LinkedIn, it's right there. just scroll down and you'll see where [00:40:00] she talks about it. And then there's a link there to go to that. was it GT metrics? is that that

[00:40:05] Gogo Bethke: G. T. Metrix is to scan your website and metrics is spelled M. E. T. R. I. X.

[00:40:11] Tracy Hayes: That's the one went on there. I actually put my, Podcast website was rated an A.

[00:40:15] Tracy Hayes: I'm proud about that, but I need work on my YouTube,

[00:40:18] Tracy Hayes: SEO and so forth. It's kind of where my

[00:40:20] Tracy Hayes: sore point is right now. And

[00:40:21] Gogo Bethke: I can give you the

[00:40:22] Gogo Bethke: company that I worked for. They are also

[00:40:24] Gogo Bethke: teaching inside of the GoGM communities. I have to go grab the link, but after, this call, just message me on Instagram and I'll get you the link to, um, talk to them.

[00:40:32] Tracy Hayes: excellent.You do something a lot of agents I think are, afraid of. There's a handful of agents that will regularly, and I obviously consistency is a word that if you're going to be social media, you want to do your business on social media. You gotta be consistent. I think that we don't have to really expand on that too much, but you've taken your stuff.

[00:40:54] Tracy Hayes: you have your own podcast, you're on other podcasts a lot. you've also got a [00:41:00] radio show and a tv. Tell us a little bit about that and what your mindset is as far as your marketing campaign for all that gogo does

[00:41:07] Gogo Bethke: I mean, I just don't think, you know, they say in English, the sky's the limit. I don't even think there is a sky, like there is no sky. Then behind the sky, there's an atmosphere and behind that God knows what, right?

[00:41:20] Gogo Bethke: I I I believe in infinite opportunities and I believe in anything that you can imagine for yourself. You can have it. It's just, you have the balls to imagine it, right? So Gogopreneur started, I had a TV company, a new network that reached out to me that they're starting a new network and it's free.

[00:41:36] Gogo Bethke: television and would I like to be a show on it? And I was like, well, I don't have a show, but I probably should have a show. And so that's how Gogopreneur started. It was a TV show at first. So you can find it. If you have local, you can find it on your home TV. So just go into your Roku app. Download the Your Home TV app, and inside the Your Home TV app, you're going to find a bunch of TV shows, and one of them is the Google Premiere TV show.

[00:41:58] Gogo Bethke: And then I had [00:42:00] a radio station reach out to me that they want to have, my podcast, and I'm like, well, I don't have a podcast. I just attend a bunch of other people's podcasts, right? So instead of having to, um, up with a podcast, like an audio version of a TV show, right, I just decided to change my TV show's layout format to, Be able to please both.

[00:42:20] Gogo Bethke: So now it's more, I interview, do you know, like the CEO of, what is it called the diary of a CEO, like that style where I interview entrepreneurs, kind of like what we are doing right here, where I interview entrepreneurs of how they got to where they are, what are the lessons that they learned, and, sharing those lessons with others.

[00:42:38] Gogo Bethke: So they don't have to learn the lessons on their own skin. They don't actually have to go through the pain of it. They can learn it through, You know, through somebody else's life lesson. And so now the same show, which is the Google premiere TV show, which is a podcast slash TV show is turned into a radio and podcast.

[00:42:55] Gogo Bethke: So it's on every podcast station, whatever you prefer listening to. It is also [00:43:00] on,

[00:43:00] Gogo Bethke: Oh gosh, it's KG something. I radio station, which is ESPs radio station. I can't think of it right now. so so I'm also on radio and also on TV.

[00:43:11] Tracy Hayes: TV.

[00:43:12] Tracy Hayes: So

[00:43:12] Tracy Hayes: you're really, but show, it's going across three medias.

[00:43:16] Gogo Bethke: Exactly.

[00:43:17] Tracy Hayes: Yeah, I had training? Well, it's been a one

[00:43:20] Tracy Hayes: of, you know, um,well, no, it's not when I had Heather Monahan

[00:43:26] Tracy Hayes: kids.

[00:43:26] Tracy Hayes: Okay.but part of a, with two other agents talking about, Social media, obviously I had the podcast world and starting a podcast and doing it, know, regularly. I mean, that's the average podcast last 10 episodes, but guests, you can be a guest on, on a lot of people's podcasts.

[00:43:43] Tracy Hayes: just got to oftentimes reach out. I try to find people, obviously the top producers here, but I don't know every top producer in Northeast Florida, let alone Florida. So I'm always combing to find out who, you know, try to get guests booked up a month in advance, but for an agent listening right now, [00:44:00] know, if you're, producing and you've got a story, there's podcasters out there.

[00:44:04] Tracy Hayes: I'd like your story, but to reach out and become, you agree becoming a guest on a podcast? And then especially if it's videoed, because there's a lot of content that's created in a conversation like this

[00:44:16] Gogo Bethke: Well absolutely. I mean, that's how I started, right? I was like, okay, I don't have the audience. I want to build an audience. what is the fastest way to building an audience is taking other people's

[00:44:24] Tracy Hayes: Right. They

[00:44:26] Gogo Bethke: already built it. So all I need to do is show up in front of their audience.

[00:44:30] Gogo Bethke: Right. So yeah, originally I. email, you know, my assistant sent out some emails. So some podcasts, most of them declined me, some of them picked me up. And then, you know, after you have a little exposure on the smaller ones and the medium ones pick you up and then the bigger ones pick you up. So you just have to take some action.

[00:44:46] Gogo Bethke: What I get, they're going to say, no, there is literally a trillion podcasts out there in the world that you could probably just go and email it. I mean, you can hire a VA just for that. And then I do podcasts every Tuesday at 11. So those are the days. And I used to, sorry, excuse me. Okay. I [00:45:00] used to only do podcasts every Tuesday at 11, but when I started my podcast, now my podcast is at that time.

[00:45:05] Gogo Bethke: Right. So now I have to do podcasts whenever I can fit it in. Whenever I have an hour left. I only

[00:45:10] Tracy Hayes: Right.

[00:45:10] Gogo Bethke: two Wednesday, 11 to five.

[00:45:13] Tracy Hayes: And if I'm not mistaken, because I think I went on, if you go on Apple or Spotify and just search GoGopreneur or GoGoBethki, it's, your show's going to come up.

[00:45:23] Gogo Bethke: Absolutely.

[00:45:24] Tracy Hayes: If I'm not mistaken, this is open to anyone who wants to come in and join. Tell us a little bit about what's in there for the listeners. Cause I just, again, combing through your stuff, in getting a little pieces of your story here a little bit, gogo bootcamp seems to be a really big resource.

[00:45:42] Gogo Bethke: So. When I started, in real estate, right? My commissions was the only way I made money. And then when I switched to EXP, I was like, okay, I want to start making revenue share money. What do I need to do? And I was like, okay, I need to attract agents. How do I attract agents? And then I just hit the, what did they say?

[00:45:59] Gogo Bethke: [00:46:00] Put the pedal to the metal. And I just went crazy with agent attraction. Which made me the number one woman agent attractor in the company who brought a hundred agents as a woman to the company right in my front line And then as I started everyone started seeing my results. They're like, what the heck is she doing?

[00:46:15] Gogo Bethke: How do you do that? How do you do agent attraction? So I built gogo split camp agent attraction course And it's literally 200 some odd videos on the whole process of agent attraction from start to finish Like every lesson I learned from the mindset lessons to not even jesus meaning that You If Jesus couldn't turn everyone a Christian, then who am I to think that every agent is going to say yes to me when we talk?

[00:46:35] Gogo Bethke: No, not every agent is going to say yes, not every agent is going to see the value of what we have to offer, yada yada, right? So, I literally teach every lesson that I have learned, and then I'm huge in systems and processes. So, then what happens? Okay, after you learn the lesson, then you have to implement it.

[00:46:50] Gogo Bethke: What does that look like in the day to day? So I literally give you my templated funnel, my agent attraction funnel that I used to attract these agents. And then we teach you how [00:47:00] to turn that into your own funnel. So you can have your own version of my funnel, or you can use my team and my team will set it up for you just depending how technologically savvy is the agent.

[00:47:09] Gogo Bethke: And so literally as a video based library. So if you go to gogo with, Kim that come right, you got a memory, like you buy your access and then you got the 200 some odd videos. And you learn, you watch the videos, you pause, you implement what you learn, and then so on and so forth, and you start to reach your attraction.

[00:47:25] Gogo Bethke: Madness. it is not an eXp agent attraction course. Yes, I am an eXp agent, but that is not an eXp agent attraction course. So we have broker owners from REMAX. We have privately owned brokerages that bought the course, right? Anyone that wants to build a local team or wants to build a downline of organization at any brokerage

[00:47:43] Tracy Hayes: Right,

[00:47:43] Gogo Bethke: my step by step instructions,

[00:47:46] Tracy Hayes: Now, if I saw correctly, when I went on there, you have Krista Mashour and Carrie Sauve are both, contribute to that in education. So

[00:47:55] Gogo Bethke: those are two different products. So what I

[00:47:56] Gogo Bethke: just explained, let's go goes bootcamp. That's my agent attraction course. Those are [00:48:00] just my videos explaining how to do agent attraction.

[00:48:02] Gogo Bethke: The one that you're talking about, Violet, that's the go get them community. So the go get them community is a membership product. That's what I explained to you just a minute ago. It's a membership based product, how to be a CEO of your company. So it's not necessarily how to go sell the next house. Like, yes, I have my listing presentation in there.

[00:48:19] Gogo Bethke: I have my buyer presentation. We have marketing. You name it, we have it, right? But we also have technology and AI, and we have finances, and we have investments, and we have mindset, and we have anything that requires to be that CEO that can take your six digit business into a seven digit business and do it consistently and have the freedom and have the life that goes along with what I call your ideal.

[00:48:41] Gogo Bethke: I don't want to burn myself out to make millions, but I want to make millions and I want to have a life.

[00:48:48] Gogo Bethke: So the gogetemcommunity, that's the community where I teach everything entrepreneurial, but I'm not the only coach. So I invite the best in the industry to come and teach what they're really good at.

[00:48:58] Gogo Bethke: It's over a hundred different [00:49:00] lessons already. And that's where we do that one big monthly live. And that's where,

[00:49:04] Gogo Bethke: Quincy is coming to teach the SEO on the 10th of

[00:49:07] Tracy Hayes: SCU on the 10th to be speaking at Carrie's. She had a tech aI in

[00:49:15] Gogo Bethke: I was actually supposed to be

[00:49:16] Gogo Bethke: speaking at, Carrie's surveys.

[00:49:18] Gogo Bethke: She was, she had the tech AI in Canada and I said we had to cancel. And right after I can solve, she had to cancel the whole event. So that didn't work out. Yeah. I think she's going to redo it at a later time. I don't know if she has a time for that one yet. But now we heading into the holiday season.

[00:49:34] Gogo Bethke: So my kids are 15 and 17 now. I'm very selective of how often I want to travel and speak. the last couple of years, like a year before last, I traveled 24 times in 12 months and I was like, Oh gosh, no, I don't ever want to do that again. I was away from home way too much. so now I'm very limited of, if you think about it, going to an hour speaking engagement, it's usually, I don't like to travel the day when I speak.

[00:49:59] Gogo Bethke: So usually [00:50:00] I arrive the day before, then I'm by myself or with my assistant in some random city in a hotel. Then it requires the whole day, the whole night, then the next day, you know, you get ready, you go speak, you have dinner, and then the following day you travel. So one on one speaking engagement is three days away from home.

[00:50:16] Tracy Hayes: Yep.

[00:50:17] Gogo Bethke: So for me, since I know my hourly rate, it has to worth it, right? So I do less and less of those. Now I absolutely love and enjoy, and I love every opportunity, but in the same time, my children are now 15 and 17. So I have like three years with one, two years with another. So I really want to make sure that I'm spending as much time as I possibly can with them.

[00:50:38] Gogo Bethke: equally spending time on speaking. Cause I absolutely love to teach my knowledge. It's like my runner's high. I love being on stage. I love speaking. I can talk until the cows come home. so to answer your questions in a roundabout way, if you go to my gogobethke.com, you can always see the events and I'm going to be speaking

[00:50:57] Tracy Hayes: that would be to see. Well, we would [00:51:00] love for you to bring your whole family over here to

[00:51:01] Tracy Hayes: St.

[00:51:02] Tracy Hayes: Augustine if you haven't been to the Old City before.

[00:51:04] Tracy Hayes: Have you ever been to

[00:51:06] Gogo Bethke: nothing but beautiful things?

[00:51:08] Tracy Hayes: Yes. So, uh, maybe,

[00:51:10] Gogo Bethke: the sports in the U S right.

[00:51:12] Tracy Hayes: the oldest incorporated city in the United States. That's right.Spanish, we're here. We're here.

[00:51:17] Tracy Hayes: English back and forth a few times. the history's there, but, it's a treasure of Florida. there's many here, but, love that maybe we can coordinate something in the near future.

[00:51:27] Tracy Hayes: It'd be a great weekend, come over or long weekend or

[00:51:30] Tracy Hayes: something and get a speaking engagement,for you

[00:51:32] Tracy Hayes: here locally,

[00:51:33] Gogo Bethke: I would love, I would love that. Cause a, I want to see St. Augustine. I've never been there. And the driving distance was so cool. I can take the fan. We can go turn it into a weekend.

[00:51:42] Tracy Hayes: Yeah,

[00:51:43] Gogo Bethke: those

[00:51:43] Gogo Bethke: are

[00:51:43] Tracy Hayes: it's a three hour drive across from, approximately where you're at.

[00:51:48] Tracy Hayes: I don't, we're, we're an hour and half from you know, University of Florida.

[00:51:54] Gogo Bethke: but now that they're in high school,

[00:51:56] Gogo Bethke: it's a little harder to take him out of school. So if it's a weekday

[00:51:59] Tracy Hayes: [00:52:00] Yeah,

[00:52:00] Tracy Hayes: well, they have they have all these teacher work days all the time anyways

[00:52:05] Tracy Hayes: But I want to take to maybe this last 10 minutes here with you if I could have you for 10 more minutes You are the social media queen

[00:52:12] Tracy Hayes: you were labeled that I've obviously digging through a lot of your stuff here my belief in maybe you can clarify this because obviously you're coaching a lot more than the people I've spoken to, on a lot of the different social media things that they can be doing.

[00:52:25] Tracy Hayes: If you Had this utopia, this perfect situation where you had this, maybe a new agent, which I think there's a lot of agents probably been out there for several years, but they're still to the social media. how would you suggest they, create their campaign if you want to call it that?

[00:52:45] Tracy Hayes: I, personally have seen because I go on and comb everyone's social media when I have them on. Some of the best agents in Northeast Florida don't have no presence on YouTube. I mean, other than a few videos they might've done six months or two years ago and that's it. They're not putting this stuff [00:53:00] over.

[00:53:00] Tracy Hayes: would kind of be your, in a few minutes, just kind of a

[00:53:03] Tracy Hayes: playbook that they should be starting with? And then obviously they should be expanding, maybe going on to your trainings and getting in depth, but some of the basic things that they need to be doing, each and every

[00:53:12] Tracy Hayes: day, week, month. On social media.

[00:53:15] Gogo Bethke: Oh, gosh.

[00:53:16] Gogo Bethke: I mean, social media is not any different than any other way how you want to do real estate, right? So if you're a cold caller, you're probably going to wake up and every morning from 9 to 11, you're getting the cold calling list, right? And that's what you do. So if you decide to do social media, and then every morning you wake up and from 9 to 11, you're social media.

[00:53:32] Gogo Bethke: I didn't get an instruction manual of like, go, go push this button if you want to be the social media queen of real estate. No, it's like, you have one of these. Tracy, do you have one of these? If you were to leave the house without it, would you go back and get it?

[00:53:47] Gogo Bethke: 100 percent every time. Right?

[00:53:49] Gogo Bethke: So you have no excuse of like, well, I don't have what it takes. Every fricking buddy have what it takes. It's in your back pocket. All you need to do is take it out. You're going to push the buttons. You're going to go to Instagram or Facebook, [00:54:00] whichever is your cup of tea, how you want to sip it, right? and then you're going to push the button and you're going to do a quick little video or you're going to do a picture with the little description and you're going to include a link and then you're going to do a description and then you're going to do a, you know, a hashtag and next time you're going to be like, well, that didn't work.

[00:54:14] Gogo Bethke: And then you're like, well, I'm not going to do that. I'm going to do this, right? And you just do it on the schedule and you do it until you're You start seeing results, just like if you were a cold caller and you sit down and it's eight o'clock and you dial your first number and they don't answer you.

[00:54:28] Gogo Bethke: Like, well, that's not going to work for me. I guess I'm never going to be a good cold caller. Like same thing with social media. Like you're not going to be really good at it on the first try. Like guys, you're Like, let, let's just do the math. Let's just, for shits and giggles, excuse my friend, do the math. Math, okay. So I post about 10 to 15 stories a day, and I post about once or twice into my feed. So let's say 15 times, right? Let's say it's 15 posts a day, 15 posts times instagram your corner star, Instagram. And then from there we plaster it everywhere else. [00:55:00] Plus 13 years. I have posted 71,175 And one platform, which then we take the same exact thing that I post on Instagram, and then we plaster it on Facebook, and then we plaster it in Facebook groups, and then we plaster it on my business profile, and on my personal profile, and on LinkedIn, and then we turn it into a YouTube video, and then YouTube Shorts gonna become a real, and you know. So if we do the math, I probably did 500, 000 posts in the 13 years to be where I'm at What if I stopped at the second or third one and be like, well, this is never going to work for me. No, like something's going to work. And then if it doesn't, you learn from it. That's a lesson. If it does work, whoa, great. If it doesn't, it's a lesson. What were you But that means you still have to do it. and then the platforms change and then the algorithm changes and then you can use hashtags and suddenly it's not good to use hashtags. And just like [00:56:00] anything else, if you want to be really good at it, just push the buttons.

[00:56:03] Gogo Bethke: Go on there every day, put it into your calendar, fake it till you make it. Like, say every Tuesday is your open house, I don't know, new construction Tuesday Wednesday is gonna be late from property Wednesday. Thursday is gonna be apartments, lofts, townhomes, whatever. Like, just schedule a showing, walk through the property, do a video, tell the world about what this property has to offer, how the backyard is the best, or just wait until you see the kitchen.

[00:56:30] Gogo Bethke: Right? Post that. Go to your KV Corp. Take the link to that property. Post it with the video so they can actually see the full listing. You can capture their information. Tomorrow morning when you wake up, their information is in your KV Corp. You're just gonna call and be like, Hey, Jessica, I saw that you looked at 123 Main Street, the property I showed yesterday.

[00:56:48] Gogo Bethke: Do you have any specific questions? Can I help you in any way?

[00:56:50] Tracy Hayes: you, and I know you mentioned this, but I want to strengthen this cause I saw it in your videos and something I've been preaching you know, to the agents, everyone that I've had on [00:57:00] the top ones obviously agree. And I know you will agree the importance of you being in.

[00:57:06] Tracy Hayes: Part of that, the whole video to create that relationship as I felt like I knew you a lot after watching all your videos today, going through it the last couple of days, but being in that video that you're talking about, don't just walk through the house, say, here's the house. You need to show your face somewhere in

[00:57:22] Gogo Bethke: Okay, so let me ask you this. Any personal brand that you know, the Tony Robbins, the Oprahs, the Grand Cardones of the world, the Gary V's that I could continue on. If you go to their profile, what do you see?

[00:57:35] Tracy Hayes: their

[00:57:35] Tracy Hayes: face.

[00:57:36] Gogo Bethke: Every single picture, every single video, there's Gary V in it. Right. Okay. So same with, let's say Grant Cardone cause he's in real estate.

[00:57:46] Gogo Bethke: So if you want to invest with Grant Cardone, you're going to go on his profile and do you actually going to see the investment opportunities or do you going to see Grant pitching you the investment opportunities? It's grant. the brand. Grant is the [00:58:00] brand. And so are you, there's 1. 6 million realtors in this country like how many realtors are in Florida?

[00:58:06] Gogo Bethke: Do you know?

[00:58:06] Tracy Hayes: I know that there's 242,000 members of Florida Realtor.

[00:58:10] Gogo Bethke: There you go. So quarter of a million realtors just in the state of Florida. So if I was a seller right now, I could literally choose every single one of them.

[00:58:19] Gogo Bethke: The question is. You need to be an option. They're going to Google you. They're going to social media you. They're going to go on YouTube and see if you exist. Did you know YouTube is the number one search engine? It's not Google, it's Yeah. So if you don't exist, you don't exist, which means you're going to have to pay for exposure or you're going to have to pay for leads. I don't pay for either. I literally have like a 99 percent profit strategy where most realtors, and you were talking about why I don't want to have a team and things like that. Most of these teams and most of the brokerages, if they break a 15 percent profit, they're all falling. [00:59:00] They're ballers if they break a 15 percent profit, which means They have to make a million dollar GCI to take on 150, 000.

[00:59:09] Gogo Bethke: I've made more money than some of these team leads and like my second year of real estate

[00:59:15] Gogo Bethke: because the way my business is built, I have no cost of doing business. I own a printer

[00:59:20] Tracy Hayes: and a

[00:59:20] Tracy Hayes: laptop.

[00:59:22] Gogo Bethke: Yeah, not even this computer right. So then I bought on points through just FYI.

[00:59:28] Gogo Bethke: but I just like to run a lean machine and I like free leads. I like to learn how to fish because also when you learn how to fish, you don't worry where your food comes The agents that worry about where the next commission is going to come from are the ones who have no control over their business.

[00:59:43] Gogo Bethke: They rely on a product or a service or a third party company to feed them

[00:59:47] Gogo Bethke: Right. because they don't exist exist

[00:59:51] Tracy Hayes: Gogo, I appreciate you coming on here. I've, taken up your hour. is there anything, last minute thing that obviously we're going to have all your, your links, [01:00:00] websites, and so forth in the show notes, for everyone, to go and see what Gogo is doing. Go to the Gogetemcommunity.com and obviously Gogobootcamp, whatever. Have we talked about both of those today?

[01:00:12] Gogo Bethke: He is your best bet. So if you go to my name. com, you'll find everything that I do.

[01:00:16] Tracy Hayes: Everything's linked in there. Okay.

[01:00:19] Gogo Bethke: Yep. but

[01:00:22] Tracy Hayes: Bethke and it's obviously in the show

[01:00:23] Tracy Hayes: notes, for the listeners. Anything you'd like to

[01:00:25] Tracy Hayes: add Gogo?

[01:00:27] Gogo Bethke: I want to give your listeners I usually don't do that. You're not going to find this anywhere. But if you use the code 10 off,

[01:00:36] Tracy Hayes: 10 off.

[01:00:37] Gogo Bethke: 10 off,

[01:00:39] Gogo Bethke: you're going to get 10 percent off of the GoGetEm community. So if you decide that you want my coaching and you want to know what I know and turn yourself into a rockstar multi millionaire entrepreneur, CEO, investor, coach, Realtor, team lead, of those lessons are in the GoGetEm community. If you use 10 off. You get it for 10 [01:01:00] percent

[01:01:00] Tracy Hayes: true Gogo marketingpreneur there. I love it. Appreciate that. 10OFF, and, on any of our sites there. That is awesome. I appreciate that. hopefully one day, like I said, if you are coming over to have a plan to come over to ST Augustine, or maybe I can make a plan for you when the schools line up and, we'll get you come over and put you in front of some people, as well here on the ground in the ST Augustine greater Jacksonville area. So,

[01:01:25] Gogo Bethke: Well, thank you so much, Tracy. Thank you so much for having me.

[01:01:28] Tracy Hayes: Yes, thank you. I appreciate it. All right, we'll talk to you soon.

[01:01:35] Gogo Bethke: Thanks. bye. [01:02:00]