Garrett Masiulis: Unique Ownership Equity Partners with Herron Real Estate

What unique approach is Herron Real Estate LLC taking to support their agents and foster a strong company culture?

In this insightful episode of the Real Estate Excellence podcast, Tracy Hayes sits down with Garrett Masiulis, one of the owner partners at Herron Real Estate. Garrett shares his journey from engineering to real estate investing and eventually becoming a partner at Herron. He discusses the importance of understanding an agent's individual needs and meeting them where they are in their career. Herron's unique equity partnership structure allows for a diverse leadership team that can effectively support agents with various backgrounds and goals. Garrett emphasizes the significance of company culture and how it plays a crucial role in agent retention. He also touches on the challenges posed by the current market conditions and the proposed NAR settlement, offering valuable insights on how agents can navigate these changes by focusing on providing value to their clients.

As an owner, Garrett brings a wealth of knowledge to Herron Real Estate. Garrett is a Jacksonville native who graduated from the University of Florida and has a professional background as a licensed structural engineer. Having personally contributed to the growth of Jacksonville’s infrastructure, he is deeply rooted in northeast Florida with invaluable insights on the future growth of our city. As an analytical agent who seek first to understand, Garrett accredits his successes to the ability to build trust and simplify complex data to make difficult decisions easier to understand. Garrett leverages his network of real estate professionals, attorneys, engineers, and contractors to evaluate and understand a properties full potential – investing in real estate is his passion. His understanding of value-add opportunities is a real asset to any client. Garrett enjoys helping others through the biggest purchase of their life. Home is a safe place, and he values the opportunity to help others find home.

00:00:00 - 00:10:57 - From Engineering to Real Estate: Garrett's Journey

- Garrett shares his background in engineering and how he transitioned to real estate investing

- He discusses how he connected with David and Christine at Herron Real Estate

- Garrett emphasizes the importance of understanding an agent's individual needs and meeting them where they are in their career

00:10:57 - 00:23:00 - Investing in Real Estate: Insights from Garrett and Erica

- Garrett and his wife Erica's experience with investing in real estate, including live-in flips and buy-and-hold strategies

- The importance of real estate agents investing in their own properties to better serve their clients

- Balancing cash flow and appreciation in real estate investments

00:23:00 - 00:35:00 - Herron Real Estate's Unique Equity Partnership Structure

- Garrett explains Herron Real Estate's vision and how the equity partnership structure supports it

- The benefits of having a diverse leadership team that can effectively support agents with various backgrounds and goals

- Challenges and rewards of working with a group of equity partners

00:35:00 - 00:45:57 - The Power of Company Culture in Agent Retention

- Garrett discusses the importance of company culture in retaining agents

- How Herron Real Estate's leadership team works to maintain a strong culture and support their agents

- The benefits of having a diverse leadership team in addressing agents' individual needs

00:45:57 - 01:19:59 - Navigating Market Challenges and the Proposed NAR Settlement

- Garrett shares his thoughts on the current market conditions and the challenges agents face

- He discusses the proposed NAR settlement and how agents can navigate these changes by focusing on providing value to their clients

- The importance of staying informed and educated about market trends and industry changes

Quotes:

"Oftentimes agents, they're looking for brokerages to solve their problem. But they have to take ownership of their problem and solve it themselves and then see which one of these brokerages will help them." - Garrett Masiulis

"Our sole purpose is your success, right? And we're business owners and we're smart, too, right? They have for us to succeed that our people have to succeed and they're like our their safety nets is what I call them." - Garrett Masiulis

Connect with Garrett:

Website: https://www.gowithgarrett.com/

Instagram: https://www.instagram.com/thegarrettgroup_realtor/

Facebook: https://www.facebook.com/TheGarrettGroupJax

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The content in these videos and posts are for informational and educational purposes only. The information contained in the posted content represents the views and opinions of the original creators and does not necessarily represent the views or opinions of Townebank Mortgage NMLS: #512138.