Elizabeth Elliott: Conductor To Real Estate

What do music, military, and real estate have in common? They all take an iron will in order to succeed, and Lt. Elizabeth Elliot had the iron will to reach excellence at all of them. She’s joining us today on Real Estate Excellence to teach us how she did it.

Elizabeth Elliot graduated as an engineer with a minor in music, and she performed and taught as a professional musician before joining the army. After several years working in the army and making it to the rank of Lieutenant, she came into real estate looking for an opportunity to increase her income while gaining more time to be with her newborn children. 

Joining us to listen to this incredible journey from a band conductor to a top-performing agent.

[00:00 - 07:05] Lt. Elizabeth Elliot: From Army Brat to Real Estate Excellence

• Elizabeth Elliot is a veteran of the US Army who works in real estate in Northeast Florida.

• She has been entrenched in St. Augustine since 1913, with her grandfather selling real estate insurance across from Castillo de San Marco.

• Elizabeth started out as an engineering major with a minor in music at the University of Florida.

[07:05 - 19:40] The Journey of a College Band Director to Becoming an Army Officer

• Elizabeth went into all sorts of music-related endeavors until she auditioned to become an army conductor and was offered various jobs within the army. 

• She had to take various tests before being admitted into the jobs, which pushed her physical and mental limits.

• The hardships in the army made Elizabeth realize how strong she truly was.

[19:40 - 32:31] Pushing Your Limits to Reach Your Goals

•In the army, Elizabeth always wanted to prove that she was as strong if not stronger than the men, and she carried this mentality to every men-dominated field she worked in. 

• She took time away from the army after having two kids and became a stay-at-home-mome for a while. 

• However, after realizing she needed to do something else that allowed her to have an income while taking care of her kids, she became a real estate agent. 

[32:31 - 46:11]  Earning Financial Stability Through Real Estate

• Elizabeth gives out some tips on how to start as an agent:

• Talk to different brokerages to find the right fit

• Consider keeping a staple job while transitioning into real estate

• Surround yourself with people who are more experience but who also offer support and camaraderie. 

• Great real estate agents, just as great musicians, always stay humble because humility allows you to keep learning.

• It takes hard work, dedication, and self-trust to achieve success in the long run.

[46:11 - 58:13] How to Grow Your Social Media Without Getting Trapped in It

• Door knocking and farming are effective but expensive for new agents, whereas social media is free and can be used to attract leads.

• Stop caring what people think and post authentically.

• Instead, call-to-actions should be used to start conversations about their individual situation.

[58:13 - 01:11:00] Elizabeth’s Advice for Personal and Professional Growth

• Elizabeth Elliot shares some of her life advice to succeed in real estate and life:

• Be yourself, and don't try to be anyone else.

• Find out who you are and lean into the things that make you unique.

• Be humble and kind to everyone you meet.

• Marketing and branding are extremely important, and mastering social media by knowing where your audiences are is part of the process. 

[01:11:00 - 01:26:57] Choosing a Brokerage and Getting Your Money’s Worth

• Make the most of social media platforms and search engines like Google for cost-effective marketing. 

• If you’re generating your own leads, you should get off your team and work solo.

• Talk to lenders, title people, and inspectors to get their opinion on different brokerages before choosing one. 

Quotes:

“Everyone talks about the importance of resilience, and I learned to be very resilient. But there was a point where I didn’t want to be resilient anymore, and I wanted to truly start living my life. That’s when I went into real estate.” - Elizabeth Elliot 

"You've gotta be in a place where you're surrounded by people with so much more knowledge than you because that’s where you’ll truly grow and learn.” - Elizabeth Elliot 

“You just have to stop caring what other people think. Be yourself. And if people don't like you, fine. I would rather attract the people that wanna work with than people who I have to work for" - Elizabeth Elliot 

Make contact with Elizabeth Elliot, keep up with her latest projects, and make her a part of your network by following her on Instagram:

https://instagram.com/lizsellsjax?igshid=MjEwN2IyYWYwYw==

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