Deidra Young: Professional Photography Will Take Your Business To Another Level

How does the art of professional real estate photography and 3D imaging transform the way properties are marketed and perceived by potential buyers?

In this enlightening episode, we dive into the world of real estate photography and 3D imaging with Deidra Young, a Navy veteran turned entrepreneur who founded iSite Imaging, a company specializing in real estate photography and 3D marketing. Deidra shares her journey from serving on the USS Gunston Hall to becoming a pioneer in digital real estate marketing in Jacksonville, Florida. The discussion covers the impact of professional imagery on real estate listings, the evolution of 3D imaging technology, and the importance of visual storytelling in property sales. Deidra’s insights illuminate the critical role of photography and 3D tours in enhancing real estate marketing strategies, providing a compelling case for the value they add to listings and the real estate market as a whole.

Deidra Young brings a wealth of experience from her 9 years in the military, where she held various roles including LCAC Navigator, Public Affairs Office Section Leader, and Trial Service Office Post-Trial Processing, in addition to her position as an Operations Specialist aboard the USS Gunston Hall LSD-44. Following her honorable discharge from the United States Navy, Young pursued higher education and successfully obtained a Bachelor's Degree in Business Management from the University of Phoenix.

Currently, she is the owner and operator of iSite Imaging LLC, a Real Estate Photography & 3D Marketing company based in Jacksonville, FL. The company specializes in serving realtors and business owners within the area. Under Young's leadership, her team is dedicated to creating original digital media that enhances the marketing and selling of property.

[00:00:00 - 00:15:00] The Genesis of iSite Imaging

• Deidra's transition from military service to entrepreneurship.

• The inception of iSite Imaging and its mission.

• Importance of high-quality imagery in listings, leveraging military precision in business, adapting skills from military to civilian entrepreneurship.

[00:15:00 - 00:30:00] The Technical Side of Real Estate Photography

• Introduction to 3D imaging technology.

• Challenges and triumphs in pioneering 3D real estate marketing.

• Overcoming industry resistance to new technology, the evolution of Matterport, the significance of continuous learning and adaptation.

[00:30:00 - 00:45:00] Impact on Real Estate Marketing

• The role of imagery in selling homes.

• Stories of success from leveraging high-quality photos and 3D tours.

• Visual content's influence on buyer engagement, statistics supporting the effectiveness of professional photography, the growing trend of virtual staging.

[00:45:00 - 00:60:00] Challenges and Solutions in the Field

• Navigating the competitive landscape of real estate marketing.

• Addressing common misconceptions and challenges in photography.

• The importance of precision and professionalism, strategies for dealing with difficult properties, the balance between technological investment and output quality.

[00:60:00 - 00:70:00] Future Trends and Advice for Real Estate Professionals

• Predictions for the future of real estate photography and 3D imaging.

• Advice for real estate agents and photographers entering the field.

• Embracing technology for competitive advantage, importance of building a strong brand through visual marketing, staying ahead of industry trends.

Quotes:

"If I was an agent, 100%, I would not want to market a home without images. It's about the next one and then the next one and how you're setting yourself up and your brand." - Deidra Young

"The pots and pans don't make the chef, just like the latest iPhone doesn't make you a professional photographer." - Deidra Young

Connect with Deidra:

Website: https://isiteimaging.net/

LinkedIn: https://www.linkedin.com/in/deidrayadams/

Instagram:https://www.instagram.com/darlin.deidra/

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