Christina McIntosh: Setting Expectations

Expectations can make or break a business. And it is crucial to ensure that you and your people have the same vision to provide smoother growth within the organization.

Christina McIntosh shares her inspiring journey from banking to real estate success in this episode. Join us for this engaging conversation as Christina discusses growing up in Italy and Spain, learning English as a third language, and how her parents' encouragement helped her overcome cultural and language barriers. She reveals how adaptability and patience have been essential in her success and explores the importance of studying diverse cultures and experiences. Finally, this episode dives into Christina's advice for becoming a successful real estate agent - developing a process that works for you, setting expectations, asking the right questions, understanding what clients want, having mentors or coaches, and retaining good people at your core to grow your business. 

Learn from Christina's experience as she offers inspiring insights into how to pursue personal development while growing your business in real estate!

[00:00 - 15:32] Overcoming Language Barriers with Christina McIntosh

• Christina McIntosh's brief background and career
• Christina shares her journey in banking and how she developed her leadership and adaptability skills

[15:33 - 29:31] Ensure a Successful Client Relationship by Setting Expectations

• The importance of setting expectations, communication, and making sure everyone has the same vision to achieve growth
• Men apply for jobs if they fit 30-40% of the job description, while women feel they need to fit 100%
• Have an understanding of the questions to ask to get back in control of the conversation
• Retaining good people and training them to do it is cheaper than trying to hire somebody

[29:32 - 46:05] Achieving Success Through Learning from Mentors and Coaches

• It is vital to observe top producers and create your process
• It is essential to mix and mingle with other agents, even if they work for other brokerages
• Collaborative open houses can be beneficial in showcasing multiple properties in a neighborhood
• No deal is ever the same; create a process that works for each deal
• Interview buyers and sellers to make sure it's someone you want to work with

[46:06 - 01:01:16] Find Your Niche and Be an Influence on Your Neighborhood

• Find a niche in marketing that works for you and utilize trial and error to find the right marketing strategy
• Set yourself up with a safety net before taking the leap
• Celebrate small successes along the way and work on your sphere of influence earlier
• Engel and Volkers target more active producers that have met a certain threshold
• Building relationships with clients is vital to staying on top

[01:01:17 - 01:15:51] The Benefits of Education for Real Estate Agents

• Christina shares the importance of blocking for prospecting and learning something new every day
• Build relationships with site agents to know what inventories are coming on
• Never have lunch alone; invite someone to join you
• Take yourself out of the equation emotionally when negotiating; it's not about you; it's about the client

[01:15:52 - 01:20:27] Closing Segment

• Final words
• See the links below to connect with Christina!

Quotes:

"Enjoy the moment. Enjoy the place. It's part of growing and developing, and it teaches you patience and understanding." - Christina McIntosh

"Creating a process, whatever that process is, has to work for the person. And most agents, I would hope that that's where they would start." - Christina McIntosh

"A good day is when you learn something new." - Christina McIntosh

"If you don't believe in yourself, who's going to believe in you?" - Christina McIntosh

"It's not about us. It's about our clients. Our job is to make sure that we provide them with all the pieces, and then they make the educated decision." - Christina McIntosh

Connect with Christina!

LinkedIn: https://www.linkedin.com/in/christina-mcintosh-07385b1b/ 

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