Carrie Heustis: The Complete Real Estate Agent

How can real estate agents navigate the challenges posed by the recent NAR settlement while continuing to provide exceptional service to their clients?

In this insightful episode, top-producing real estate agent Carrie Heustis shares her experiences and strategies for thriving in the ever-changing real estate industry. With a decade of experience and an impressive 57 transactions in the last 12 months, Carrie discusses the importance of building genuine relationships with clients, setting realistic expectations, and adapting to market conditions. She also delves into the potential impact of the recent NAR settlement on the industry and how agents can prepare themselves to navigate the upcoming challenges while maintaining their professionalism and value to clients.

Carrie Heustis is a top-producing real estate agent with Keller Williams, boasting 57 transactions in the last 12 months. With a decade of experience, a PR degree from UNF, and a background in commercial real estate, Carrie focuses on building genuine relationships with her clients. As a wife, mother, and director of events for Women for Women of Jacksonville, Carrie successfully balances her personal and professional life while delivering exceptional service.

[00:01:00] - [00:06:00] Blending Personal and Professional Life in Real Estate

- Carrie discusses the importance of showing clients who you are as a person, not just as an agent

- Building trust and connecting with clients beyond transactions is key to long-term success

- Carrie's journey from PR and commercial real estate to finding her home in residential real estate

[00:13:00] - [00:22:00] Navigating the NAR Settlement and Its Impact on Agents

- The NAR settlement is expected to cause chaos in the industry, but it may also weed out less proficient agents

- Agents must be prepared to explain the settlement to clients and set the right expectations

- The settlement may open doors for builders and institutions to offer more incentives and co-ops

[00:22:00] - [00:34:00] Consulting and Advising Clients in a Changing Market

- Carrie emphasizes the importance of being a consultant and advisor to clients, not just a transaction facilitator

- Agents should be proactive in discussing potential scenarios and worst-case situations with clients

- Collaborating with builders and institutions requires a different level of trust and expertise

[00:34:00] - [00:44:00] Adapting Marketing Strategies and Staying Top of Mind

- Carrie's marketing approach has evolved from a large team with drip campaigns to a more organic, relationship-focused strategy

- Staying top of mind with clients through newsletters, YouTube videos, and being a resource for various needs

- The importance of setting expectations and having conviction in conversations with clients

[00:44:00] - [00:57:00] Investing in Personal Growth and Collaboration

- Carrie discusses the value of investing in vacation rentals and the factors to consider when purchasing one

- The significance of joining masterminds and surrounding yourself with like-minded, goal-oriented individuals

- The need for agents to be purposeful with their time and ensure they are collaborating with the right people

Quotes:

"Real estate is not just pretty pictures and,, reels on, Instagram or TikTok  videos. It's connecting with your customers, but being a consultant for them." - Carrie Heustis

"I think that this (NAR) settlement is going to cause a lot of chaos. But I think with chaos, there's,three parts to it. There's: This is happening, now we're in it. What are we gonna do? And then coming to terms with it." - Carrie Heustis

Connect with Carrie:

LinkedIn: https://www.linkedin.com/in/carrie-heustis-28398456/

Facebook: https://www.facebook.com/carrie.webb.353

Instagram: https://www.instagram.com/carrie.heustis/

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The content in these videos and posts are for informational and educational purposes only. The information contained in the posted content represents the views and opinions of the original creators and does not necessarily represent the views or opinions of Townebank Mortgage NMLS: #512138.