Top Real Estate Mother Daughter Duo in Jacksonville Florida

Tari Taylor & Kari Francom: Top Mother/Daughter Real Estate Team

In the latest episode of the Real Estate Excellence Podcast, Tracy Hayes sat down with Tari Taylor and Kari Francom, the dynamic mother-daughter duo who have made significant strides in the real estate industry. Known for building a thriving brokerage, Premier Homes Realty, they have set new standards in customer service and agent empowerment. This blog post delves into their journey, their commitment to ethics, and their advice for aspiring real estate agents.

Building a Family Legacy in Real Estate

Tari Taylor began her real estate journey in 2005, after transitioning from a career in banking. She was motivated by the desire to have more flexibility with her family while pursuing a passion for helping others find their dream homes. Her husband, Mike Taylor, was instrumental in launching Premier Homes Realty in 2010, a brokerage founded on empowering agents and prioritizing client needs. Tari’s daughter, Kari Francom, joined the business to form a truly familial operation.

Cultivating Success Through Ethics and Innovation

One of the hallmarks of Premier Homes Realty is their innovative approach to reducing commissions and passing the savings onto clients. They've succeeded in helping clients save millions in commissions and closing costs. Their model ensures that agents earn 100% commission, allowing them to focus wholeheartedly on customer service. This approach has led to their impressive sales record and the cultivation of long-lasting client relationships.

Challenges and Triumphs

Tari shared her early challenges in the industry, including navigating the real estate crash and honing her skills in short sales and foreclosures. Despite turbulent markets, she remained committed to helping people, which led to significant learning experiences and growth opportunities for her and her team. Kari echoed her mother’s sentiments, emphasizing the importance of passion and dedication in thriving in real estate.

The Importance of Mentorship

For Kari, having her mother as a mentor has been invaluable. The duo stresses the importance of finding the right mentor or brokerage that aligns with one's values and offers guidance. New agents can benefit from shadowing seasoned professionals to gain firsthand experience and build confidence in their abilities.

Real Estate Trends and Advice for Aspiring Agents

In today's market, staying educated and adaptable is crucial. Tari and Kari advise agents to keep up with ongoing education, be proactive in networking, and embrace new technologies to differentiate themselves. They emphasize the importance of hard work, ethical practice, and genuinely caring for clients' needs.

Creating a Client-Centric Culture

The Taylors have built Premier Homes Realty around the philosophy that people come first. This mantra is evident in their business practices, whether it’s reducing fees for clients or extending offers of assistance across the globe. Their commitment to clients has fostered trust and led to an abundance of repeat and referral business.

Passion as a Key to Success

Tari Taylor and Kari Francom are more than just successful real estate professionals; they are trailblazers in creating a business culture that values clients and agents equally. Their story is a testament to the power of family, ethics, and innovation in building a sustainable and impactful business. For anyone looking to succeed in real estate or any industry, their journey offers valuable lessons in perseverance and integrity.

Whether you're a seasoned agent or just starting in the real estate world, Tari and Kari's insights are a reminder that passion, ethics, and a client-first approach can lead to unparalleled success.