Gogo Bethke: Queen of Social Media
In the latest episode of the Real Estate Excellence podcast, host Tracy Hayes welcomes the dynamic and influential Gogo Bethke, widely known as the social media queen of real estate. Gogo shares her incredible journey from Transylvania, Romania, to becoming a leading real estate influencer in the U.S. Her story is not only inspiring but also filled with actionable insights for real estate professionals looking to elevate their careers.
Journey of Resilience and Success
Gogo Bethke's journey is nothing short of extraordinary. Born and raised in Transylvania, Romania, Gogo decided to move to the U.S. in 2003 to learn English and explore new opportunities. She started with modest beginnings, working various jobs, from being a nanny to a food safety auditor. It wasn't until 2011 that Gogo embarked on her real estate career, and she hasn't looked back since.
Gogo speaks candidly about the cultural and language barriers she faced, such as the humorous misunderstanding of the term "makeup class." These anecdotes not only highlight her resilience but also her ability to adapt and thrive in new environments.
Breaking Into Real Estate
Initially harbored by traditional brokerages, Gogo quickly realized that she needed to carve her own path in the competitive real estate market. She didn't let established agents deter her. Instead, she leveraged social media, focusing on consistency and authenticity to build her personal brand.
"I didn't have college friends or family in the U.S. I thought, 'Strangers will buy houses from me,' and where are the strangers? Everyone is on Facebook," Gogo explains. This simple yet profound insight led Gogo to dominate social media, ultimately earning her the title of the social media queen of real estate.
The Power of Social Media
Gogo's strategy is straightforward but powerful: show up consistently and authentically. Posting up to 15 stories a day and multiple posts across different platforms, she has made social media her full-time job. This dedication has paid off, allowing her to create a significant impact without relying on paid leads or cold calls.
"I have made more money by not spending my time on direct transactions but by referring leads out," Gogo says, emphasizing the importance of knowing one's hourly rate and focusing on high-value activities.
Building a Sustainable Business
Gogo's business model is built on sustainability and diversification. She's a strong advocate for creating multiple streams of income and passive revenue sources. From leveraging virtual assistants to creating educational content, Gogo has diversified her business beyond traditional real estate commissions.
"If commission is your only source of income, you're in trouble. You need to have multiple revenue streams and passive income," she advises.
Educational and Coaching Programs
Gogo offers extensive coaching through her platforms, including Gogo's Bootcamp and the GoGetEm Community. These programs provide real estate professionals with the tools and knowledge to replicate her success. Whether it's through agent attraction courses or comprehensive CEO trainings, Gogo's resources are invaluable for aspiring real estate entrepreneurs.
Breaking Barriers and Building Empires
Gogo Bethke's journey from Transylvania to becoming a real estate mogul in the U.S. is a testament to the power of resilience, adaptability, and innovative thinking. Her story is not just about personal success but also a roadmap for other real estate professionals to follow. By leveraging social media and diversifying income streams, Gogo has shown that the sky is not the limit—there is no limit.
For those looking to dive deeper into her strategies and access her coaching programs, Gogo invites listeners to visit her website and join the GoGetEm Community. With her guidance, anyone can turn their real estate career into a thriving and sustainable business.
---
For more insights and to connect with Gogo Bethke, visit her website at gogobethke.com and explore her educational offerings at Gogo's Bootcamp and the GoGetEm Community. Use the code "10OFF" to receive a special discount on her coaching programs.
